Whether you’re an agency or a brand, we have non-traditional OOH media formats that target hyper-locally to drive foot traffic, increase sales and secure strong brand recognition within a specific market. As your strategic ally, we’ll work hand-in-hand with you to plan your campaign, execute our mediums in the field and report back on the campaign’s success. After all, we’re not just a vendor; we’re your OOH partner. We care as much about your marketing objectives as you do, so let’s get rolling!
They met at the gym. Like many great relationships, it started with a simple greeting. David Pridgen and Regis Maher soon became best friends, which fueled the energy responsible for launching do it outdoors media. Both worked in marketing and sales leadership roles at their respective companies, before they decided to put their entrepreneurial spirits to the test: launch a non-traditional OOH company.
So David and Regis bought a few mobile billboard units and hit the pavement to recruit clients. Our very first mobile billboards made a debut at the World Series in 1997. Eighteen years later, do it outdoors is still going strong, owning the largest fleet of mobile billboards in the U.S. As customers requested additional products, the company evolved to incorporate new non-traditional media into their ever-growing portfolio. Today, our field marketing services enhance your OOH ad campaign by sharing your message in a more personal – and memorable – way.
We pride ourselves on building key partnerships in the industry that help to produce more integrated and unique deliverables, including nearly any type of vehicle your campaign calls for. The company also aligns itself as strategic partners, collaborating with your brand – and your other agency partners – to strategize, ideate and execute amazing campaigns. David and Regis continue to grow the do it outdoors powerhouse media company with a team of high-energy, hard working OOH enthusiasts.
Here are the leaders of our pack, who will be doing the heavy lifting for your OOH campaign. Our C-suite guides the entire team in the following key functions: operations, human resources, new business development, account management, information technology, finance and accounting. In addition, our national account executives and managers are here to help. Say hello.
Our high-voltage motivator, Regis keeps us all fired up and rarin’ to go. He carries the weight of new business development and client relationships. In other words, he’s our head honcho.
Business-minded David heads up the operational half of the company, worrying about all the details so you don’t have to.
Shari leads with passion and gets goose bumps when enthusiastically talking about out-of-home solutions that are creative, fun and a little out of the ordinary. You can call her Coop.
Julie’s dynamic personality is mixed equally with a refined professionalism. That’s one badass combination her client partners will love. Expect hugs.
Serving the New York City and Northeastern Region, Sarah dishes up an infectious cheerfulness with her strategic media planning guidance.
Rita’s a vibrant go-getter and brings the excitement to our Chicago and Midwest territory.
Hailing from the Steel City, Jacque is one of our newest team members and is getting to know our friends in Pittsburgh, Cleveland and Charlotte.
When Inky visits our friends in Philly, Baltimore and Boston, expect him to bring one of his four-legged side kicks, Eclipse or Lovell, service dogs which he is training.
Audrey’s sunshiny personality is a great match for our partners in the Southeast, as she covers Atlanta, Miami and Ft. Lauderdale, among other warm-weather markets.
Analytical and detail-oriented, Jill dots every i and crosses every t on every route, proposal, contract and presentation she’s a part of.
Our resident pep-talker, Heather brings marketing know-how to her role in designing winning campaigns. This Southern belle splits her time between our PA-based office and our Atlanta office.
Our creative madman, Rick spearheads our experiential and field marketing activations while developing new business through our promotional agency partnerships.
Wil can juggle – literally and figuratively – many things at once, which gives him a leg up in the field marketing industry. From spinning balls to spinning DJ tracks, Wil is full of surprises and never shies away from a camera.
Like glue – or gum – Susanne holds us all together; she has 20 years experience in HR and is the mastermind behind the logistics and staffing of every campaign, overseeing the day-to-day operations.
With 20 years experience at the CFO level, Roger is great with numbers – and advice. His mantra is, “If you don’t know what to do, just do something. Take action; you’ll either succeed or learn.”
There’s always a train of people to see the guy in charge of accounting and IT, but Dave stays chill and always has an eclectic playlist singing in the background.
Liz has grown with the company and now heads up the art department, ensuring that the visual impact of every campaign is fully maximized.
Every national account executive has support from an account manager to ensure that a client’s every need is met – and surpassed. Stationed across the U.S., our account staff are willing to meet with you in person to answer your questions, create solutions and collaborate with your marketing and branding teams on executing effective campaigns. They’ll report back the successes – and even let you know if something didn’t work. Transparency and honesty is evident in everything we do with your account.
Our operations team (staffed in York, Pennsylvania, and Las Vegas, Nevada) have years of practice and have developed an amazing logistics network, which allows our units to be in any market in the U.S. within a few days’ notice. From routing to staffing and unit tracking – they have this nailed down! Led by our V.P. of Operations and Human Resources, this crew is systematic, pragmatic and all around fantastic. Every duck is in the row. Here is what you can depend on for your campaign’s operations:
In addition, our experiential marketing manager and field marketing team ensure each brand activation is executed in the field seamlessly.
TPT is our proprietary routing software system that precisely aims your messaging to the exact identified target audience, considering both geography and key demographics. We develop unique and customized routing for each and every campaign, increasing ad view-ability among your target audience. Our routing strategists work diligently to place your message along the right path to reach the largest audiences at the best times.
Our mobile billboards are equipped with live GPS tracking, which means we know where your unit is at all times. We keep constant (but safe) communication with the drivers who are in the field on campaigns, so if you need us to change a route, we can make real-time adjustments to your campaign. We’re up-to-code when it comes to following digital driver laws and have a high standard for accountability on and off the road.
As a general rule of thumb, drivers on most campaigns average approximately 120 miles a day. For best exposure, routes targeting one physical address are kept within a 3-5 mile radius. Geographical areas need to be kept, targeting no more than 20 locations within a 10-mile radius per day. We’ll be happy to assist you with your routing and other questions.
In addition to all the reasons why we love out-of-home advertising, we truly believe in the power of our unique and specific media formats. As a proud member of the TAB Out of Home Ratings, we have access to impressions data in over 200 designated market areas (DMAs) and over 900 core-based statistical areas (CBSAs) and also use an intelligent mapping software to strategically plan your customized route to converge your desired audience demographics with the locations that will garner the most views. We are currently actively working with the Outdoor Advertising Association of America (OAAA) to lead the charge in calculating mobile billboard measurements in the top ten U.S. markets, which will further prove that this outdoor media format gains more impressions within a larger coverage area compared to any other out-of-home media. And when you factor in price, it’s one of the most cost-effective advertising mediums for the return you’ll receive. With our expanding beacon technology offerings, we are adding in even more metrics that will be available during and after your campaign.
Our field marketing teams deliver same-day detailed reports chocked full of both qualitative and quantitative data to keep you informed and provide an accurate portrayal of what’s happening on your campaign.
Let’s talk about what campaign metrics are important to you and how we can properly measure against those key performance indicators (KPIs).
We recognize that business growth and development comes with great responsibility. We have adopted and promote initiatives which will help protect and enhance the environment for future generations.
Our Do It Green commitment means we actively:
Our fleet of mobile billboard units exclusively uses biodiesel, and we regularly fuel up with the cleanest grade biofuel from Eco-friendly vendors.
The vinyls from our mobile billboard advertisements are recycled or repurposed. We often turn proceeds from our recycling efforts into charitable donations. We continually search for new ways to repurpose vinyls as an alternative to disposal in landfills.
We’re committed to growing our bio-friendly mobile field marketing promotions, which are Eco-friendly and very effective.
Bottom line, we love Planet Earth as much as you do.
Keep in touch. Join our email list!