Power your digital messaging directly along the path to purchase. Out-of-home advertising offers a unique solution to reach people in the real world – and also digitally – with proximity-based relevance. Americans spend 70% of their time outside the home, and we all tend to take our smartphones with us everywhere we go! It makes sense to grab a consumer’s attention physically, then deliver content they can take with them on their own device. By planning out-of-home media plans alongside digital marketing, there is a powerful amplification that produces greater results than just the sum of both channels. OAAA reports that when you combine the two, you achieve up to a 316% greater reach. The messaging has continuity, and you increase frequency and relevance. Saturate the same geofences with physical and digital content to strongly impact your target audiences in those areas. When you integrate these two powerful media channels, you’re able to more effectively engage your target audiences (link to blog article). It’s a savvy approach the smartest marketers are adopting!
We are currently combining physical and digital media in several innovative ways:
Paired with our true proximity targeting, you’ll reach more of your precise audience while offering highly rewarding content that makes sense in a consumer’s physical world. Our specialty may be outdoor advertising, but we’re omni-channel thinkers. OOH and digital go together. And we’ll drive results that will cause your traditional media to blush with shame.
Learn more about each of our out-of-home + mobile advertising options and start planning your next campaign!
By planning your mobile advertising in conjunction with your out-of-home media, you’re amplifying the results of your campaign. Click-through-rates increase on average by 56% when a digital campaign includes outdoor advertising. We can use a combination of geofences and beacons, as well as personalized segment audiences, to reach the right people at the times and in places that drive the relevance of your messaging. Download our one-sheet for more information.
The mobile billboards paired with mobile advertising made a huge impact on our Yolanda Welcome Campaign. I really enjoyed working with the do it outdoors media team and look forward to future integrated campaigns with you.”/ Larry Watzman, Director of Marketing & Creative Services, WBNS-10TV
Communicating through an app, a push notification can wake up a device with an alert to a phone’s home page. If your own app has a lot of scale, you can offer exclusive content to your loyal users when they are within close proximity to your outdoor advertisement. Want to focus on new customer acquisition? Partnering with one of the third party apps in our ever-growing publisher ecosystem, you can align your message to specific app audiences. With a combination of geofences and beacons, we can very strategically reach people based on proximity.
Your attention to every detail going on and professionalism is exactly why we recommend do it outdoors for RH Donnelley’s mobile billboards.”/ Karen Czech, Outdoor Services
Encouraging user participation can increase levels of engagement. Use the larger-than-life creative on your mobile billboard to incentivize action on a smartphone. Calls-to-action could include an SMS shortcode to text-to-win, or you could invite consumers to Shazam near the mobile billboard to receive additional branded content within the Shazam app, as examples.
We were thrilled with how this idea came together and all the media attention it received.”/ Walter Levitt, CMO, Comedy Central
Using NFC tags, our brand ambassador street teams can encourage consumers they intercept in the field to download your brand’s digital content quickly and directly to their own devices. With a simple tap of his phone, a consumer can be directed to a landing page, to enter to win a sweepstakes, to save a VIP pass to a party or to download an app. NFC is a great way to deliver movie trailers or a branded game, or any interactive digital content your brand may be promoting. Now available on more devices than ever before, NFC is becoming a widely adopted form of technology that goes beyond mobile payments. Consumers are getting more familiar with NFC tags and how to use them. We can incorporate NFC on business card-sized handouts, on tags worn/carried by brand ambassadors or at OOH signage stationed in your experiential footprint, trade show booth, or other media.
1 in 4 OOH viewers who have a smartphone have interacted with an OOH ad using NFC sensors or QR codes.”/ 2016 Nielsen Out-of-Home Advertising Study
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