Geoconquesting: How to steal market share from your competitors

Posted October 31st, 2018 by .

Categories: General Marketing, Mobile Billboards, Mobile Display Advertising.

geoconquesting
Geoconquesting is the marketing practice of attracting a competitor’s customers through the use of location-based ads. Engaging customers where they shop, dine or attend specific events with both physical and digital media can be an effective way to sway someone. Whether the competitor is [...]
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Mobile billboard part of Popeyes 12 hour drive-thru stunt {Campaign Spotlight}

Posted October 25th, 2018 by .

Categories: Campaign Spotlights.

Popeyes 12 hour drive-thru
Popeyes, the chain best known for its fried chicken, is opening a real drive-thru where people can order a meal in Fort Stockton, Texas, and pick it up at the brand’s flagship location in New Orleans. The drive-thru, which officially opens November 9, is a 12-hour drive from the pick-up [...]
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Out-of-home NFC experiences deliver brand content with a tap

Posted October 24th, 2018 by .

Categories: Field Marketing, General Marketing, Out-of-Home Industry.

Tags: ,

out-of-home NFC
We’re exploring out-of-home NFC experiences, and how you can incorporate NFC into your out-of-home media plans. NFC connects your audience to digital and interactive content through opt-in permissions to provide additional value. What is NFC? Near field communication, or NFC, is a [...]
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Best practices for adding a mobile tag to your mobile billboard creative

Posted October 18th, 2018 by .

Categories: Mobile Billboards.

Tags: ,

mobile tag creative
Exciting news! The world is now phygital – blending physical media with digital conversions. We are seeing more and more interest in placing mobile tags and other calls to action on mobile billboard creative. Mobile tags are an interactive way to integrate your digital marketing efforts [...]
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Celine generates social media buzz with mobile billboard domination at New York Fashion Week {Campaign Spotlight}

Posted October 16th, 2018 by .

Categories: Campaign Spotlights, News.

Celine mobile billboards
What better way to dominate the streets outside New York Fashion Week events than a domination of six mobile billboards?! That’s exactly what fashion brand Celine did during the fall show this September. Celine, a LVMH brand, recently underwent a brand refresh and was debuting a new line [...]
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Holiday marketing campaigns drive foot traffic and sales

Posted October 11th, 2018 by .

Categories: Field Marketing, General Marketing, Mobile Billboards, Mobile Display Advertising.

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Last year, Ulta Beauty boosted foot traffic at four Philadelphia stores during a holiday marketing campaign. Dominating the areas around each store, a mobile billboard reached a wide number of local shoppers. Paired with a mobile display ad, the integrated campaign also delivered a mobile [...]
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Mobile billboards go high-tech for safety, risk management

Posted October 9th, 2018 by .

Categories: Mobile Billboards, News.

mobile billboard safety
Who says you can’t teach an old dog new tricks? After 20 years in business, we’ve continued to evolve and adopt new technologies into our fleet (the largest national fleet) of mobile billboards. Over our company’s history, we’ve made advancements. In the 1990s, we relied on paper maps for [...]
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10 Political advertising tactics to increase candidate name recognition

Posted October 4th, 2018 by .

Categories: General Marketing.

Tags: ,

political advertising
It’s election season, and your top priority is growing candidate name recognition among voters. Political advertising stems from a candidate’s brand, platforms and policy plans. Once you craft the candidate’s story, here are the methods in which you can share it. 1. Take [...]
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6 Tips for Advertising During Election Season (for the Non-Political Brand)

Posted October 2nd, 2018 by .

Categories: General Marketing.

Tags: ,

advertising during election season
Election season is upon us! If you’re buying non-political ads, you’re greatly affected by the campaigning taking place right now. TV, radio and digital inventory are in short supply, and ad costs are sky-rocketing. We have some tips to help your brand stand out with your [...]
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Sports Marketing, Event Advertising and Out-of-Home: Bring Together Fans and Brands

Posted September 26th, 2018 by .

Categories: Field Marketing, General Marketing, Mobile Billboards, Mobile Display Advertising.

Tags:

sports marketing
We offer a formula for sports marketing, event advertising and out-of-home that connects brands to sporting fans. No sponsorship required! Sporting events offer your brand visibility and exposure. The average live spectator attendance of an….: NFL game is 68,800 (source) MLB game is over [...]
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