Challenger brand marketing strategies to rise against the competition

guerrilla marketing for challenger brands
“What all marketers can learn from challenger brands is to be hungrier and be willing to take more risks, whether by investing in innovative new technologies or opening their marketing playbooks to more experimentation. In a word? Be fearless.” //Panos Bethanis, CEO of Survey.com, [...]

8 Calls-to-action you should use on a mobile billboard

Out-of-home creative is often visual storytelling. Messages are short and focused on one key concept. Designs promote clarity and boldness. Great out-of-home (OOH) ads stimulate imaginations and intrigue…and influence action. In a 2017 Nielsen OOH Online Activation Study, data shows that [...]

Under Armour promotes grand opening with mobile billboard, field marketing, athlete signing {Campaign Spotlight}

Posted July 11th, 2017 by .

Categories: Campaign Spotlights.

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The Under Armour Segway squad hit the streets of beautiful and sunny Round Rock, Texas, to get shoppers excited for the upcoming Under Armour factory house store grand opening event. In addition to the brand ambassadors, a mobile billboard provided brand awareness for the new store and its [...]

Mobile billboards running across the U.S. tout Boost Mobile’s message {Campaign Spotlight}

Posted July 6th, 2017 by .

Categories: Campaign Spotlights.

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Boost Mobile often takes advantage of the hyper-local targeting our mobile billboards provide. In addition to the general benefits of mobile billboards, we offer Boost Mobile an easy way to activate multiple mobile billboards in multiple markets across the U.S., often running at the same time. [...]

Boost Mobile uses mobile billboards across the U.S. {Campaign Spotlight}

Posted July 6th, 2017 by .

Categories: Campaign Spotlights.

Boost Mobile often takes advantage of the hyper-local targeting our mobile billboards provide. In addition to the general benefits of mobile billboards, we offer Boost Mobile an easy way to activate multiple mobile billboards in multiple markets across the U.S., often running at the same time. [...]

TV Land combined out-of-home media with mobile geofencing {Campaign Spotlight}

Posted June 27th, 2017 by .

Categories: Campaign Spotlights.

Tags: , , ,

As the largest national mobile billboard company, we’re always innovating to deliver the best results for our advertisers. That’s why we champion the integration of mobile advertising with out-of-home (OOH) media plans. Not only do our mobile billboards target exact audiences in the [...]

Mobile billboard at Super Bowl targets NFL fans with special offer {Campaign Spotlight}

Posted June 20th, 2017 by .

Categories: Campaign Spotlights.

Jack in the Box wanted to capture the attention of Super Bowl attendees with a special offer. When an NFL fan wore his favorite team’s jersey into a Jack in the Box location, he received a free Jumbo Jack with large drink purchase during the week of the Big Game. Our larger-than-life mobile [...]

Jack in the Box Super Bowl ad promotes special offer with mobile billboard {Campaign Spotlight}

Posted June 20th, 2017 by .

Categories: Campaign Spotlights.

Tags:

Jack in the Box wanted to capture the attention of Super Bowl attendees with a special offer. When an NFL fan wore his favorite team’s jersey into a Jack in the Box location, he received a free Jumbo Jack with large drink purchase during the week of the Big Game. Our larger-than-life [...]

Expand your restaurant marketing to include shareable experiences

Posted June 13th, 2017 by .

Categories: Field Marketing.

Throughout our 20-year history, we have supported many restaurants. Whether we are helping launch a grand opening, promoting a limited time offer or introducing new catering services, our nontraditional out-of-home media can effectively reach the local audience in mass. This has proven to raise [...]

Upcycle your mobile billboard vinyl for better sustainability

Posted June 7th, 2017 by .

Categories: Mobile Billboards, News, Out-of-Home Industry.

We love Planet Earth as much as you do. That’s why we’ve made you the Do It Green Promise. One of the ways we partner with our clients on sustainability goals is to re-purpose the vinyl used in our mobile billboard campaigns. So when we met the folks at Relan, we boiled over with [...]

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