Mobile billboards drive cannabis advertising

Posted September 19th, 2018 by .

Categories: General Marketing, Mobile Billboards, Out-of-Home Industry.

Twenty years ago when we started this company, cannabis advertising wasn’t even a consideration. But as four more states include marijuana legalization on their ballots this November, cannabis is becoming increasingly mainstream. By the end of 2018, it’s possible that 32 states will [...]

Mobile billboards aren’t like other billboards or transit, and here’s why

Posted September 12th, 2018 by .

Categories: Mobile Billboards.

why use mobile billboards
Mobile billboards are more nontraditional than other out-of-home media formats. Perhaps that’s why we’re sometimes classified under a larger billboard category or listed with transit advertising. Other out-of-home media simply offer broad strokes in a market. Comparing us to them [...]

OOH v. DOOH: Why vinyls are still relevant

Posted September 5th, 2018 by .

Categories: Mobile Billboards.

ooh v. dooh
Digital out-of-home is sweeping our industry. It’s trendy, it’s flashy and it’s convenient. It’s also very expensive. Not only do vendors need to install screens, they need to maintain them. All of those added costs are passed along to the advertisers. When we think [...]

Tips for an effective mobile billboard design

Posted August 29th, 2018 by .

Categories: Mobile Billboards.

mobile billboard creative design tips
Out-of-home media offers a unique canvas for your creative. You can’t skip through or block outdoor ads, so it is a medium that offers you a physical way to grab attention. Breaking through the clutter in an outdoor environment may be challenging at first. But follow these tips for the [...]

Pros and cons of choosing a national partner for your out-of-home media buys

Posted August 22nd, 2018 by .

Categories: Mobile Billboards.

national out-of-home media partner
Out-of-home media buyers are charged with finding the best deal for their clients and managing tight budgets to get it all done. But not every mobile billboard provider is equal. Our difference has always been in our approach. We roll a bit differently than most vendors. (Ugh!) In fact, we [...]

Augmented reality turns OOH media into moments

Posted July 30th, 2018 by .

Categories: Out-of-Home Industry.

Tags: ,

augmented reality
“AR is an enhanced view of a real-world environment. It uses technology to supplement the user’s normal view with additional content that enhances the experience.” // // Marta Rauch, @martarauch Photo by Augmented Reality News Your family and you are attending a ballgame. As you near the [...]

The results are in. Out-of-home media drives click-through-rates.

Posted June 28th, 2018 by .

Categories: General Marketing, Mobile Billboards, Out-of-Home Industry.

For the past few years, we’ve been championing the use of our media formats to drive online engagement. No one leaves home without their phone these days, right? An advertiser grabs attention in the physical world. Then, they send a personalized offer to someone’s own device. It’s a [...]

Recap: The Perfect Blend Mixer, discussing OOH + mobile advertising

Posted May 3rd, 2018 by .

Categories: News, Out-of-Home Industry.

OOH + mobile panel discussion
To talk about the convergence of out-of-home media with mobile advertising, we gathered 40-50 leading marketing professionals in the Dallas area for a marketing session and interactive cocktail experience. We also gathered the brightest out-of-home media, digital media and marketing agency [...]

Sarah Maher Appointed to VP Sales

Posted April 27th, 2018 by .

Categories: News.

We are pleased to announce Sarah Maher has been appointed as VP Sales. With a B.S. in Mass Communications and 15 years’ of experience in the advertising industry, her career started on the agency side working with clients across many verticals. She has been in sales since 2006. Maher joined do [...]

Growth, grit and gratefulness. What we learned at our annual staff summit.

Posted March 13th, 2018 by .

Categories: News.

do it outdoors media team
“If you write anything I say down, write these three things,” advised local motivational speaker Paul Atkinson when he addressed our staff at our annual summit. “Forget the former things. Don’t dwell in the past. New things are coming. “It’s happening [...]

Subscribe

Enter your email address to subscribe to our blog posts!

Keep in touch. Join our email list!