Meet “Cosmo” – our three-sided mobile billboard

Posted August 21st, 2019 by .

Categories: Uncategorized.

Our Cosmopolitan Units are part of our ever-growing fleet of national mobile billboards. For advertisers looking for a three-sided mobile billboard, the Cosmopolitan is a great option. Your creative message can wrap around the unit for maximum creative real estate. While a smidgen smaller than [...]

Direct-to-consumer brands (DTC brands) turn to out-of-home media

Posted July 11th, 2019 by .

Categories: General Marketing, Out-of-Home Industry.

“Dude, you’re getting a Dell.” Remember how cool the dot com age was, when you could first order things directly from manufacturers’ websites? Today, direct-to-consumer brands are once again getting a lot of attention. DTC or D2C brands are all the the rage right now! [...]

CPG marketing and out-of-home media (OOH)

Posted July 9th, 2019 by .

Categories: General Marketing, Out-of-Home Industry.

CPG Marketing
Think global. Act local. That’s been at the root of CPG marketing for decades. Growth through expanding geographic distribution is important, but it cannot be sustained if you lose the relevance of local messaging. Out-of-home media (OOH) can help streamline that reach across regions with [...]

Health and wellness coverage opportunities with out-of-home media (OOH)

Avocado toast. Kale smoothies. Goat yoga. More and more consumers are leaning into healthy lifestyles, and brands want to reflect that marketplace. Let’s face it, it’s trending and the health and wellness industry is still on the upswing. The health club market has grown every year [...]

Brand marketing ideas for your summer festival activations

summer festival activations
Take advantage of the crowds drawn to summer festivals to boost your brand awareness or sales activation. Out-of-home media can support these campaign efforts by driving a relevant message in proximity to these events. Summer festival activations can take on many shapes and sizes. Here are a [...]

The anatomy of a modern sampling van

Posted June 12th, 2019 by .

Categories: Specialty Vehicles.

Tags:

sampling vehicle
We’d like to introduce you to our modern sampling van! It’s part of our company owned and operated fleet of branded advertising vehicles. It’s perfect for food sampling – but can be decked out for many different types of outdoor media campaigns. We selected a chic, [...]

Nielsen OOH Advertising Study, 2019 Edition

Posted June 6th, 2019 by .

Categories: Mobile Billboards, News, Out-of-Home Industry.

mobile billboards
We’ve been demonstrating the value of mobile billboards for over 20 years. So imagine our delight when we learned that mobile billboards had earned a call-out in the Nielsen OOH Advertising Study, 2019 Edition. We weren’t surprised, not at all, at how well mobile billboards [...]

Retailer Marketing: Maximize your out-of-home budget to reap greatest return

Posted May 29th, 2019 by .

Categories: General Marketing, Mobile Billboards, Mobile Display Advertising.

Tags:

Our out-of-home media formats have proven effective to drive foot traffic to retailers, c-stores and grocery stores. For retailer marketing plans, you want to attract those nearby and drive them in-store. Out-of-home (OOH) media increases brand awareness and generates that foot traffic. [...]

Leverage data for your out-of-home campaigns

Mobile and new technologies have made it easier for us to further engage our out-of-home (OOH) audiences. Also, we can now collect important data that helps us understand the OOH audience better. Our President Regis Maher recently served on a speakers’ panel at the OAAA/Geopath OOH Media [...]

Out-of-home media offers brands entertainment coverage at events, concerts, festivals, etc.

entertainment coverage
Do you want to reach the scads of attendees at large cultural events, such as Comic-Con, Coachella or SXSW? Or do you want to saturate local markets near events and attractions? Out-of-home media may be a great option. Mobile billboards, for example, will drive your brand near key events. [...]

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