#GetOutofHome campaign promotes real-world impact of out-of-home media {Campaign Spotlight}

Posted December 12th, 2018 by .

Categories: Campaign Spotlights, News, Out-of-Home Industry.

“Today’s advertising creatives and media planners grew up with the internet in the palm of their hands; they get digital media and push it forward. We want to show them some ideas are too big to stay trapped online. Bold ideas need a bold platform.” // Stephen Freitas, CMO, OAAA (Source) This [...]

Mobile billboards displayed faces of gun violence with coverage during NRA Convention {Campaign Spotlight}

Posted December 5th, 2018 by .

Categories: Campaign Spotlights, News.

Source: AdWeek Mobile billboards brought attendees of the NRA’s annual convention face to face with 20 victims of gun violence. In this public awareness campaign appropriately titled “Face2Face,” volunteers and donors came together to elevate their message about gun violence. [...]

State lotteries drive ticket sales with mobile billboards {Campaign Spotlight}

Posted November 28th, 2018 by .

Categories: Campaign Spotlights, Mobile Billboards.

lottery marketing
This year, we’ve driven state lottery marketing messages for Virginia, Indiana, Maryland and North Carolina. Our mobile billboards engage audiences nearby c-stores and other points of retail to increase immediate sales. This media formats offers coverage to 18+ in specific locations [...]

While out-of-home media typically reaches the masses, this mobile billboard was talking to one 15-year-old {Campaign Spotlight}

Posted November 21st, 2018 by .

Categories: Campaign Spotlights, News.

mobile billboard
Darian Lipscomb, a (then) 15-year-old of Prospect, Virginia, had something that Carnival Cruise Line wanted. At age nine, he had created the Snapchat handle @CarnivalCruise to share snaps of his cruise experiences. Earlier this year, Carnival Cruise tracked down the teenager and devised a [...]

What are trade show traffic drivers to encourage more attendees to stop by your booth?

trade show traffic drivers
This year alone, we’ve helped brands such as Dentsply, Cohesity and Hitachi drive traffic to their trade show exhibit booths using our out-of-home media formats. Why? Because our mobile billboards, field marketing teams and mobile display advertising are location-based solutions that [...]

Data capture during field marketing campaigns for lead generation, market research

Posted November 7th, 2018 by .

Categories: Field Marketing, General Marketing.

data capture
Data capture is often a tactical objective for our field marketing teams. Advertisers want to generate leads or collect feedback while having face-to-face interactions with consumers. Field marketing provides that connection between a brand and its audience to allow for such data capture [...]

Geoconquesting: How to steal market share from your competitors

Posted October 31st, 2018 by .

Categories: General Marketing, Mobile Billboards, Mobile Display Advertising.

geoconquesting
Geoconquesting is the marketing practice of attracting a competitor’s customers through the use of location-based ads. Engaging customers where they shop, dine or attend specific events with both physical and digital media can be an effective way to sway someone. Whether the competitor is [...]

Mobile billboard part of Popeyes 12 hour drive-thru stunt {Campaign Spotlight}

Posted October 25th, 2018 by .

Categories: Campaign Spotlights.

Popeyes 12 hour drive-thru
Popeyes, the chain best known for its fried chicken, is opening a real drive-thru where people can order a meal in Fort Stockton, Texas, and pick it up at the brand’s flagship location in New Orleans. The drive-thru, which officially opens November 9, is a 12-hour drive from the pick-up [...]

Out-of-home NFC experiences deliver brand content with a tap

Posted October 24th, 2018 by .

Categories: Field Marketing, General Marketing, Out-of-Home Industry.

Tags: ,

out-of-home NFC
We’re exploring out-of-home NFC experiences, and how you can incorporate NFC into your out-of-home media plans. NFC connects your audience to digital and interactive content through opt-in permissions to provide additional value. What is NFC? Near field communication, or NFC, is a [...]

Best practices for adding a mobile tag to your mobile billboard creative

Posted October 18th, 2018 by .

Categories: Mobile Billboards.

Tags: ,

mobile tag creative
Exciting news! The world is now phygital – blending physical media with digital conversions. We are seeing more and more interest in placing mobile tags and other calls to action on mobile billboard creative. Mobile tags are an interactive way to integrate your digital marketing efforts [...]

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