The results are in. Out-of-home media drives click-through-rates.

Posted June 28th, 2018 by .

Categories: General Marketing, Mobile Billboards, Out-of-Home Industry.

For the past few years, we’ve been championing the use of our media formats to drive online engagement. No one leaves home without their phone these days, right? An advertiser grabs attention in the physical world. Then, they send a personalized offer to someone’s own device. It’s a [...]

Recap: The Perfect Blend Mixer, discussing OOH + mobile advertising

Posted May 3rd, 2018 by .

Categories: News, Out-of-Home Industry.

OOH + mobile panel discussion
To talk about the convergence of out-of-home media with mobile advertising, we gathered 40-50 leading marketing professionals in the Dallas area for a marketing session and interactive cocktail experience. We also gathered the brightest out-of-home media, digital media and marketing agency [...]

Sarah Maher Appointed to VP Sales

Posted April 27th, 2018 by .

Categories: News.

We are pleased to announce Sarah Maher has been appointed as VP Sales. With a B.S. in Mass Communications and 15 years’ of experience in the advertising industry, her career started on the agency side working with clients across many verticals. She has been in sales since 2006. Maher joined do [...]

Growth, grit and gratefulness. What we learned at our annual staff summit.

Posted March 13th, 2018 by .

Categories: News.

do it outdoors media team
“If you write anything I say down, write these three things,” advised local motivational speaker Paul Atkinson when he addressed our staff at our annual summit. “Forget the former things. Don’t dwell in the past. New things are coming. “It’s happening [...]

do it outdoors media celebrates its 20th anniversary

Posted November 20th, 2017 by .

Categories: News.

Coventry mobile billboard, then
Twenty years ago, we ran our first ever mobile billboard campaign for New Era Cap during the 1997 World Series in Miami, in which the Florida Marlins reigned victorious. It’s been a hot two decades, which we recently celebrated across our social media channels using the hashtag [...]

Challenger brand marketing strategies to rise against the competition

guerrilla marketing for challenger brands
“What all marketers can learn from challenger brands is to be hungrier and be willing to take more risks, whether by investing in innovative new technologies or opening their marketing playbooks to more experimentation. In a word? Be fearless.” //Panos Bethanis, CEO of Survey.com, [...]

8 Calls-to-action you should use on a mobile billboard

Mariano's mobile billboard
Out-of-home creative is often visual storytelling. Messages are short and focused on one key concept. Designs promote clarity and boldness. Great out-of-home (OOH) ads stimulate imaginations and intrigue…and influence action. In a 2017 Nielsen OOH Online Activation Study, data shows that [...]

Under Armour promotes grand opening with mobile billboard, field marketing, athlete signing {Campaign Spotlight}

Posted July 11th, 2017 by .

Categories: Campaign Spotlights.

Tags: , ,

The Under Armour Segway squad hit the streets of beautiful and sunny Round Rock, Texas, to get shoppers excited for the upcoming Under Armour factory house store grand opening event. In addition to the brand ambassadors, a mobile billboard provided brand awareness for the new store and its [...]

Boost Mobile uses mobile billboards across the U.S. {Campaign Spotlight}

Posted July 6th, 2017 by .

Categories: Campaign Spotlights.

branded vehicle wrap
Boost Mobile often takes advantage of the hyper-local targeting our mobile billboards provide. In addition to the general benefits of mobile billboards, we offer Boost Mobile an easy way to activate multiple mobile billboards in multiple markets across the U.S., often running at the same time. [...]

TV Land combined out-of-home media with mobile geofencing {Campaign Spotlight}

Posted June 27th, 2017 by .

Categories: Campaign Spotlights.

Tags: , , ,

As the largest national mobile billboard company, we’re always innovating to deliver the best results for our advertisers. That’s why we champion the integration of mobile advertising with out-of-home (OOH) media plans. Not only do our mobile billboards target exact audiences in the [...]

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