This year, we were proud sponsors of the Restaurant Leadership Conference. This event brought together over 2,000 foodservice industry professionals. In addition to our financial sponsorship of the event itself, we were on hand to promote the featured charity: No Kid Hungry.
“No Kid Hungry is one of our favorite charities,” explains Shari Maher, VP National Accounts. “Once you know 13 million kids in the United States struggle with hunger, it’s hard to turn your back on the organization dedicated to ending childhood hunger.”
Because No Kid Hungry was being spotlighted at this event, we wanted to get involved. We wanted to let attendees know the restaurant industry holds the key to ending childhood hunger through partnerships in the Dine Out for No Kid Hungry program.
During the event’s golf tournament, we parked one of our mobile billboards in the pathway of all golfers to share this message. We also had two large ad balloons that couldn’t be missed when looking across the greens. But where we made the most impact was in our one-to-one engagement with the golfers.
As golfers exited the course and headed to lunch, we intervened with a VIP orange carpet photo opportunity. This was generously powered by our partner, Picture Marketing. Here, golfers could pause, learn more about No Kid Hungry and receive a branded digital photo. Each photo was easily shareable across their own social media networks.
“Encouraging attendees to share digital photos amplifies the reach of your message,” explains Maher. “Plus – it’s a fun element, so people enjoy participating.”
During the rest of the conference, we had a dedicated brand ambassador on site to help drive event attendees to the No Kid Hungry exhibit space. She also passed out pieces of fruit and encouraged more photo taking with a cardboard selfie frame, using the attendee’s own device.
“The Restaurant Leadership Conference provided a unique environment, because although many of these restaurant brands compete with each other, that competitive spirit is all put aside to join forces and unite as an industry to tackle a very real problem in each of our local communities,” says Maher. “The more restaurants that partner with No Kid Hungry, the closer we are to ending childhood hunger in America.”
Attendees who visited the No Kid Hungry exhibit space could lock into their commitment to support the cause. Taking the message literally, restaurant leaders could hold the key but showcase their lock on a fence, making a visual impact.
“No Kid Hungry’s dollars are best spent providing meals for hungry children,” Maher adds. “That’s why we were happy to donate event marketing support to them.”
Attendees may have also seen our do it outdoors media signage at the kick-off happy hour event, as well as our logo in the program details. You may have had the chance to meet and mingle with Regis Maher, President/Co-founder, as well as Shari Maher, both who were in attendance.
If you did, you will likely recall their energetic personalities. If you’d like to infuse your next marketing campaign with that same high level of energy, please get in touch.