BY REBECCA DELLINGER

Truckside wraps and bus advertising may seem like effective alternatives to mobile billboards. Both mobile billboards and bus or trucks wraps have messages that move that can be tracked by GPS Tracking. They all have measurable ROI and are cost-effective. They all have a large format for ad space and all can be paired with other media formats for a stronger campaign. However, mobile billboards have not only these qualities, but several more advantages that bus and truck wraps don’t have.

Here are six reasons mobile billboards are better:

1. Eye-catching factor

Nearly every bus in a big city is wrapped with advertisements. People are used to seeing them all the time, and have become accustomed to not paying attention to them. Mobile billboards, however, are not commonplace vehicles you see every day and are nearly impossible to miss. Consumers are not desensitized to them and will pay much more attention to their message than to one on a bus. Plus, unless you’re shelling out a lot of dough to wrap the entire city bus, bus ads often share the vehicle space with other advertisers. A mobile billboard features one advertiser in a large, moving 10 feet high, 22 feet wide space on both sides of the unit. Plus, mobile billboards tend to travel on slower routes than truckside fleets – getting closer to the audience who has enough time to take notice.

2. More control

Along with having no control over the route of buses, you also cannot control the number of buses on the road. There are a limited number of buses you can wrap, and there are likely other advertisers who are competing for the space on that bus. With mobile billboards, you control exactly how many vehicles you want and where they go. They can spread out throughout a city, or throughout the country. Or, they can line up in what we like to call mobile billboard domination that will make onlookers stop in their tracks, stare and be rendered speechless. Buses definitely can’t do that.

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3. True Proximity Targeting

Buses travel along the same route pretty much every day, and each bus passes by the same people on the same street at the same time. You have no control over where the advertisements go or who is exposed to it. Mobile billboards have the benefit of true proximity targeting capabilities, so they can target any demographic, location or event. Have a store grand opening? We will be there, but can that bus?

4. More capabilities

Buses offer a flat surface for an ad, and that’s pretty much it. Want a three-dimensional build-out of your ad? Mobile billboards can do that. Want to have smoke or special effects to accompany your ad? No sweat for us. Want to have lights shine on your ad to really light it up, even after sunset? We’ve got you covered.

special effects mobile billboard

5. Path-to-purchase

When would you rather target consumers – when they’re about to walk into work, or when they’re on their way to purchase a product? The latter is clearly the more effective choice. Mobile billboards can intercept consumers while they’re already considering making a purchase, so they are much more likely to actually follow through.

6. Beacons, baby!

Beacons are the clincher in the mobile billboard vs. bus wrap debate. When paired with an app, beacons will send out a signal as they pass by that will push out a message for that brand. Almost all consumers carry around a smart device, so the mobile billboard combined with the beacon will give a one-two punch to nearly every person who comes within their range. Mobile billboards are easily equipped with beacons, and will extend the reach of the message from the physical world to the technological world.

digital mobile billboard

Want to use mobile billboards to gain these advantages for your brand? Let’s talk!