eSports marketing and out-of-home media

ESL Gaming Mobile Billboard and Brand Ambassadors
eSports marketing is a new but rapidly growing discipline. eSports is soon to become a $1 billion industry. With professional players, public tournaments and a large prize pool, this sport has even grabbed the attention of the International Olympic Committee. While the Asia-Pacific holds the [...]

Safety awards added to our mobile billboard driver safety program

Posted February 14th, 2019 by .

Categories: Mobile Billboards, News.

driver safety
Safety is at the core of our business. When you own the largest national fleet of mobile billboards, safety cannot be taken lightly. “Our drivers are the heart of our company,” says Clark LaGanke, our operations field and safety manager. “We have strict pre-screening hiring processes, ongoing [...]

Super Bowl advertising: out-of-home touchdowns {Campaign Spotlight}

Posted February 7th, 2019 by .

Categories: Campaign Spotlights, General Marketing, Mobile Billboards, News.

Tags:

Simon Malls reminded visitors to Atlanta that the Big Game wasn’t the only destination in town. The Department of Homeland Security utilized mobile billboards to remind fans to keep Atlanta safe. When most people think about Super Bowl advertising, they envision TV commercials. [...]

Dexur launches mobile billboard campaign to promote top physicians {Campaign Spotlight}

Posted February 5th, 2019 by .

Categories: Campaign Spotlights.

Dexur, a healthcare research firm, launched a mobile billboard campaign around key healthcare locations including hospitals and surgical groups. The objective of this campaign was to increase awareness of Dexur’s rankings of top surgeons in New Jersey. Dexur has one of the largest anonymized [...]

Rana Furniture measures verified walk-ins to store with mobile digital integration {Campaign Spotlight}

Posted January 23rd, 2019 by .

Categories: Campaign Spotlights, Mobile Billboards, Mobile Display Advertising.

Furniture and home furnishings store sales make up a $111.47 billion industry in the U.S. (source: Statista). Peaks for furniture store marketing usually happen around President’s Day (after many new collections launch in February), during home buying season and right before the holidays. [...]

Travel brands and out-of-home media

travel brands and out-of-home media
Travel brands, such as airlines, cruise lines, hotels, resorts, convention and visitors bureaus, destinations, tourism and luggage brands, can benefit from out-of-home media plans. Travel brands and out-of-home media make great sense. The big, bold creative opportunity of out-of-home provides [...]

The value of mobile billboards

Posted January 10th, 2019 by .

Categories: Mobile Billboards.

value of mobile billboards
During our company meetings, we often discuss the value of mobile billboards. As the largest national mobile billboard provider in America, we’ve spent the last 20 years perfecting and promoting our leading out-of-home media format. Yes, the mobile billboard. To us, mobile billboards are [...]

Predicting 2019 trends in out-of-home media (OOH)

Posted January 2nd, 2019 by .

Categories: General Marketing, News, Out-of-Home Industry.

OOH + mobile
“Out of home is the only traditional media seeing ad spending growth right now, and for good reason. It remains relevant despite continued development and deployment of new media that have drawn eyeballs away from newspapers, magazines and linear television.” // Gino Sesto, President, Dash Two [...]

#GetOutofHome campaign promotes real-world impact of out-of-home media {Campaign Spotlight}

Posted December 12th, 2018 by .

Categories: Campaign Spotlights, News, Out-of-Home Industry.

“Today’s advertising creatives and media planners grew up with the internet in the palm of their hands; they get digital media and push it forward. We want to show them some ideas are too big to stay trapped online. Bold ideas need a bold platform.” // Stephen Freitas, CMO, OAAA (Source) This [...]

Mobile billboards displayed faces of gun violence with coverage during NRA Convention {Campaign Spotlight}

Posted December 5th, 2018 by .

Categories: Campaign Spotlights, News.

Source: AdWeek Mobile billboards brought attendees of the NRA’s annual convention face to face with 20 victims of gun violence. In this public awareness campaign appropriately titled “Face2Face,” volunteers and donors came together to elevate their message about gun violence. [...]

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