do it outdoors Named 2020 OAAA Local Case Study Award Winner

do it outdoors was recently names a 2020 OAAA Local Case Study Award Winner. The winning case study—written and submitted to the OAAA by Marketing Manager Bryant Hughes—involved a four-week shadowfencing campaign that was launched at the end of 2019 for Denver-based US Postal Service branch.

do it outdoors launches the first OOH/digital media click-through rate guarantee

do it outdoors media has launched an click-through rate (CTR) increase guarantee for advertisers that deploy an integrated mobile billboard and digital ad campaign. First-to-market in the out-of-home (OOH) media industry, this Click-Through Rate Guarantee initiative guarantees that advertisers [...]

do it outdoors issues new safety and sanitation policies for all campaigns

Posted May 15th, 2020 by .

Categories: Field Marketing, Mobile Billboards, News, Uncategorized.

Tags: ,

do it outdoors has issued new COVID-19 policies for personal protective equipment (PPE), sanitation and social distancing for all employees working on campaigns.

OAAA appoints Regis Maher to Board of Directors

Posted May 7th, 2020 by .

Categories: News, Out-of-Home Industry, Uncategorized.

Tags: , ,

The Out of Home Advertising Association of America (OAAA) announced today (May 7, 2020) that it has appointed four advertising industry innovators to its Board of Directors, including do it outdoors media's own President and Co-Founder, Regis Maher.

do it outdoors thanks essential workers the way they know best

Posted April 21st, 2020 by .

Categories: News, Uncategorized.

During the week of April 13th, do it outdoors began running three of our largest mobile billboard units out on the road in York, PA with eye-catching ‘Thank You’ messages targeted toward area essential local grocery and healthcare workers.

do it outdoors allocates out-of-home media and messaging resources for COVID-19 support

Posted April 14th, 2020 by .

Categories: General Marketing, News, Out-of-Home Industry, Uncategorized.

As the largest national mobile billboard and field marketing company, do it outdoors media has a ton of great resources at our disposal, which is why we have shifted attention toward COVID-19 support and the special services we can offer to help during this trying time.

Starbucks launches newest pick-up store concept in NYC with brand ambassador teams {Campaign Spotlight}

Posted November 20th, 2019 by .

Categories: Campaign Spotlights, Field Marketing.

Starbucks Pickup is a new store format that is uniquely designed for Starbucks Rewards members who order ahead and pay on their app. It is a streamlined store experience to get you in, get out and on with your day as seamlessly as possible. The new format is unlike any Starbucks you’ve seen [...]

Shadowfencing redefines proximity targeting in out-of-home media (OOH)

Posted November 13th, 2019 by .

Categories: Mobile Billboards, Mobile Display Advertising, News.

“The surges in online engagement is proof that our media format is fundamental for any location-based digital campaign. It’s not just out-of-home. It’s not just mobile advertising. It’s a powerful integration that moves the needle for brands.” // Regis Maher, president and [...]

Dunkin’ celebrates pumpkin season with OOH + mobile campaign {Campaign Spotlight}

Posted October 23rd, 2019 by .

Categories: Campaign Spotlights, Mobile Billboards, Mobile Display Advertising.

OOH + Mobile campaign
It’s PSL season! To celebrate all goodies pumpkin, Dunkin’ leveraged an integrated OOH + mobile campaign. Out-of-home (OOH) has massive reach around targeted Dunkin’ locations and events, while mobile display advertising serves up reminder ads to OOH viewer devices. During the [...]

Visible uses creative out-of-home (OOH) messaging {Campaign Spotlight}

Posted October 16th, 2019 by .

Categories: Campaign Spotlights, Mobile Billboards.

Denver-based Visible offers $40/month phone service with simplified plans (and no stores, lines or sales people). They also leverage creative out-of-home (OOH) messaging with clever headlines that get attention. Of course we were excited to be part of the recent Visible OOH campaign that drew [...]

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