Leveraging Blue Bite and Gimbal Beacon Technology in Our Mobile Billboard Units Nationwide, We Now Offer Proximity-Based Digital Out-of-Home Media
Gimbal, Inc., the leader in location and proximity-based mobile engagement today announced a partnership with our team – do it outdoors media, the largest national mobile billboard and field marketing company. Our partnership creates a dynamic out-of-home advertising solution that pairs alternative media formats with beacon technology to reach a greater number of consumers through an integrated smartphone campaign while providing proximity-based, contextually relevant engagements and individualized offers to opt-in users due to the use of custom data profiling.
“Gimbal has established the largest nationwide proximity network and through partners like do it outdoors media, our secure beacon technology is enabling out-of-home networks to connect digitally with smartphone users,” said Kevin Hunter, COO of Gimbal. “Complementing mobile billboards with a beacon-triggered digital engagement is an attractive solution for advertisers looking to deliver more targeted and personalized experiences to their key audiences. Further, Gimbal’s back-end data analytics provide the ability to measure specific proximity-based attribution, enabling these networks to show the value derived from a particular location.”
Beacons will be placed in our mobile billboard units, which are all owned and operated by our company, along with placement on Segways, jet packs, brand ambassador teams and other field marketing activation sites.
While Gimbal offers advertisers a strong, accessible network of third party app partners, we continue to also collaborate with our existing partner, Blue Bite, a leading mobile-marketing solutions provider focusing on connecting mobile users to physical touchpoints in the real world. Our leading industry partners and we continually develop new ways to engage consumers and offer unique, digitally-anchored out-of-home experiences.
“Our out-of-home media formats target key demographics and smartphone app-users at a hyper-local level,” explains Regis Maher, co-founder and president of do it outdoors. “As more marketers bridge the gap between out-of-home and digital, our beacon-enabled formats add new, integrated ways to actively engage consumers directly along the path-to-purchase. This launch provides our clients with amazing opportunities to activate in-app advertising based on proximity. To a consumer, it will feel less like an interruption and more like being rewarded with content that makes sense to their real-world environment and helps guide them into taking a beneficial action.”
We believe that beacons enable us to really provide a powerful digital engagement for consumers and create out-of-home experiences that are contextually relevant in the digital age. A strong visual impact paired with a clear digital call-to-action provide a one-two punch that advertisers should be excited about. By embracing digital out-of-home with the use of beacon-enabled mobile billboards, we have put together a fierce combination that hits consumers directly along the path to purchase.
Beacons bridge the digital and physical worlds through Bluetooth technology with support for both iOS and Android devices. When a consumer enters the beacon zone, like Kontakt.io’s Portal Beam, it is effective from up to 50-meters to mere inches away from the beacon-enabled media asset, rich content will be delivered via a push notification within an advertiser’s own mobile app or by partnering with a third party mobile app that introduces the brand to new audiences. Content can be delivered in real-time, programmed to only serve messages once or within specific parameters.
“Beacons enable advertisers to create rich and meaningful out-of-home experiences that are contextually relevant. The proximity-based messaging can also be tracked and measured, solving the attribution challenge in out-of-home campaigns,” explains Maher.
This content exchange includes a full dashboard of real-time analytics, measuring location, dwell time, engagements and most importantly, beacons can be used to track in-store foot traffic that adds location-based attribution to a brand’s messaging.
“We’re thrilled to add Gimbal to our roster of first-rate partners,” says Maher. “We strive to be innovative leaders in the out-of-home industry, and by creating the largest mobile digital network with beacon technology, we’re staying on the forefront.”
Download immr’s “Watch this Space- How Mobile and Beacons are Enhancing the Value of Out-of-Home Media for Advertisers and Mobile App Partners” to learn more about how beacons are unlocking the value in OOH media.
About Gimbal, Inc.
Gimbal, Inc. is connecting brands, venues, events and retailers with their customers in exciting new ways by providing leading-edge mobile technologies and solutions. With advanced geofencing, the world’s largest deployment of industry-leading Bluetooth Smart beacons, location-based engagement, analytics, unmatched security features and privacy controls, the Gimbal platform helps drive mobile app engagement and loyalty. Visit www.gimbal.com for more information.
Gimbal is a trademark of Gimbal, Inc. iBeacon is a trademark of Apple. Bluetooth is a registered trademark owned by Bluetooth SIG, Inc. Other product and brand names may be trademarks or registered trademarks of their respective owners.