Have you ever wondered how we book and train the brand ambassadors on your field marketing campaigns?
During 2015, we employed 1,632 brand ambassadors for a collective 8,523 hours during 389 total activations. These are the representatives in our street teams, Segway squads and JetPack teams. That’s on top of our event management staff and field marketing department who all work together to pull off some incredible out-of-home advertising campaigns. We execute in markets across the U.S. and always hire field marketing teams who will represent your brand the best.
But how do we hire brand ambassadors who interact and engage with consumers in the field?
We use a powerful cloud- and mobile-based marketplace and logistics platform. BookedOut helps us to source talent, as well as helps us manage those brand ambassadors for your campaign.
“This staffing application allows us to focus on creating rewarding experiences for consumers in the field,” explains Sara Cochrane, experiential marketing manager. “Recruiting brand ambassadors this way is very efficient. Plus, we have all the tools we need to manage them, communicate campaign updates and share important brand details.”
Relying on partners is what enables us to provide a fully turnkey solution for our advertisers. From the ideation and strategic routing to a seamless execution and reporting, our campaigns are delivered to the highest of standards. We never put a brand at risk.
“do it outdoors media does a fantastic job at setting up all the routing and logistics for a campaign before it even gets into our hands,” says Rick Pace, Director / Strategic Assessment at BookedOut. “We are built on the technology of prepping brand ambassadors and then allocating the right brand ambassador to the right activation.”
Once we’ve found the brand ambassadors for your field marketing campaign, the team is completely trained on the promotion, the company and the target audience.
“The field marketing team represents the brand fully in the field. We know how important it is to uphold a spotless reputation. That’s why we take campaign staffing very seriously,” adds Cochrane.
We can track a brand ambassador’s hours, send last-minute campaign changes and pull reports quickly. We monitor everything during a campaign to prevent any surprises from our teams in the field.
Our careful selection and in-depth training practices pay off. At the end of each campaign, an event manager rates each brand ambassador’s performance. In 2015, our brand ambassador rating was 4.8 out of 5, which was higher than the community’s overall average.
For more information about how the team on your campaign will be booked and trained, please contact us.