Boost Mobile often takes advantage of the hyper-local targeting our mobile billboards provide. In addition to the general benefits of mobile billboards, we offer Boost Mobile an easy way to activate multiple mobile billboards in multiple markets across the U.S., often running at the same time. By owning and operating a fleet of over 100 units, it’s possible for the same advertiser to schedule several units for the same campaign flight. Plus, with the uniformity of our units all using the same state-of-the-art framing system, Boost’s message always looks consistently great, regardless of where the mobile billboard is running. And who doesn’t appreciate having just one contact for all of the out-of-home media campaigns?
Because Boost Mobile often targets Hispanic audiences in key markets, our dual-sided media format allows for a Spanish creative on one side and an English creative on the other. With our sophisticated true proximity targeting software, we devise strategic routes that consider the demographic makeup of the area. The strategic route also stays within close proximity to Boost Mobile store locations, as well as competitor locations. Mapping all the key points of interest drives the campaign’s effectiveness.
Throughout 2016, we drove the Boost brand with over 240 mobile billboards. This year, we’ve driven Boost’s message in several states to date, including Oregon, Washington and California on the West Coast, as well as New York and Florida on the East Coast. Each market activates between one and five units per campaign, many running for two months or 40 days. In addition to our standard mobile billboards, Boost also uses our armored vehicles in some markets.
To drive your brand in one or many markets, please contact us today.