Visible uses creative out-of-home (OOH) messaging {Campaign Spotlight}

Posted October 16th, 2019 by .

Categories: Campaign Spotlights, Mobile Billboards.

Denver-based Visible offers $40/month phone service with simplified plans (and no stores, lines or sales people). They also leverage creative out-of-home (OOH) messaging with clever headlines that get attention. Of course we were excited to be part of the recent Visible OOH campaign that drew [...]

Super Bowl advertising: out-of-home touchdowns {Campaign Spotlight}

Posted February 7th, 2019 by .

Categories: Campaign Spotlights, General Marketing, Mobile Billboards, News.

Tags: ,

Simon Malls reminded visitors to Atlanta that the Big Game wasn’t the only destination in town. The Department of Homeland Security utilized mobile billboards to remind fans to keep Atlanta safe. When most people think about Super Bowl advertising, they envision TV commercials. [...]

Dexur launches mobile billboard campaign to promote top physicians {Campaign Spotlight}

Posted February 5th, 2019 by .

Categories: Campaign Spotlights.

Dexur, a healthcare research firm, launched a mobile billboard campaign around key healthcare locations including hospitals and surgical groups. The objective of this campaign was to increase awareness of Dexur’s rankings of top surgeons in New Jersey. Dexur has one of the largest anonymized [...]

Rana Furniture measures verified walk-ins to store with mobile digital integration {Campaign Spotlight}

Posted January 23rd, 2019 by .

Categories: Campaign Spotlights, Mobile Billboards, Mobile Display Advertising.

Furniture and home furnishings store sales make up a $111.47 billion industry in the U.S. (source: Statista). Peaks for furniture store marketing usually happen around President’s Day (after many new collections launch in February), during home buying season and right before the holidays. [...]

#GetOutofHome campaign promotes real-world impact of out-of-home media {Campaign Spotlight}

Posted December 12th, 2018 by .

Categories: Campaign Spotlights, News, Out-of-Home Industry.

“Today’s advertising creatives and media planners grew up with the internet in the palm of their hands; they get digital media and push it forward. We want to show them some ideas are too big to stay trapped online. Bold ideas need a bold platform.” // Stephen Freitas, CMO, OAAA (Source) This [...]

Mobile billboards displayed faces of gun violence with coverage during NRA Convention {Campaign Spotlight}

Posted December 5th, 2018 by .

Categories: Campaign Spotlights, News.

Source: AdWeek Mobile billboards brought attendees of the NRA’s annual convention face to face with 20 victims of gun violence. In this public awareness campaign appropriately titled “Face2Face,” volunteers and donors came together to elevate their message about gun violence. [...]

State lotteries drive ticket sales with mobile billboards {Campaign Spotlight}

Posted November 28th, 2018 by .

Categories: Campaign Spotlights, Mobile Billboards.

lottery marketing
This year, we’ve driven state lottery marketing messages for Virginia, Indiana, Maryland and North Carolina. Our mobile billboards engage audiences nearby c-stores and other points of retail to increase immediate sales. This media formats offers coverage to 18+ in specific locations [...]

While out-of-home media typically reaches the masses, this mobile billboard was talking to one 15-year-old {Campaign Spotlight}

Posted November 21st, 2018 by .

Categories: Campaign Spotlights, News.

mobile billboard
Darian Lipscomb, a (then) 15-year-old of Prospect, Virginia, had something that Carnival Cruise Line wanted. At age nine, he had created the Snapchat handle @CarnivalCruise to share snaps of his cruise experiences. Earlier this year, Carnival Cruise tracked down the teenager and devised a [...]

Mobile billboard part of Popeyes 12 hour drive-thru stunt {Campaign Spotlight}

Posted October 25th, 2018 by .

Categories: Campaign Spotlights.

Popeyes 12 hour drive-thru
Popeyes, the chain best known for its fried chicken, is opening a real drive-thru where people can order a meal in Fort Stockton, Texas, and pick it up at the brand’s flagship location in New Orleans. The drive-thru, which officially opens November 9, is a 12-hour drive from the pick-up [...]

Celine generates social media buzz with mobile billboard domination at New York Fashion Week {Campaign Spotlight}

Posted October 16th, 2018 by .

Categories: Campaign Spotlights, News.

Celine mobile billboards
What better way to dominate the streets outside New York Fashion Week events than a domination of six mobile billboards?! That’s exactly what fashion brand Celine did during the fall show this September. Celine, a LVMH brand, recently underwent a brand refresh and was debuting a new line [...]

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