#GetOutofHome campaign promotes real-world impact of out-of-home media {Campaign Spotlight}

Posted December 12th, 2018 by .

Categories: Campaign Spotlights, News, Out-of-Home Industry.

“Today’s advertising creatives and media planners grew up with the internet in the palm of their hands; they get digital media and push it forward. We want to show them some ideas are too big to stay trapped online. Bold ideas need a bold platform.” // Stephen Freitas, CMO, OAAA (Source) This [...]
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Mobile billboards displayed faces of gun violence with coverage during NRA Convention {Campaign Spotlight}

Posted December 5th, 2018 by .

Categories: Campaign Spotlights, News.

Source: AdWeek Mobile billboards brought attendees of the NRA’s annual convention face to face with 20 victims of gun violence. In this public awareness campaign appropriately titled “Face2Face,” volunteers and donors came together to elevate their message about gun violence. [...]
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State lotteries drive ticket sales with mobile billboards {Campaign Spotlight}

Posted November 28th, 2018 by .

Categories: Campaign Spotlights, Mobile Billboards.

lottery marketing
This year, we’ve driven state lottery marketing messages for Virginia, Indiana, Maryland and North Carolina. Our mobile billboards engage audiences nearby c-stores and other points of retail to increase immediate sales. This media formats offers coverage to 18+ in specific locations [...]
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While out-of-home media typically reaches the masses, this mobile billboard was talking to one 15-year-old {Campaign Spotlight}

Posted November 21st, 2018 by .

Categories: Campaign Spotlights, News.

mobile billboard
Darian Lipscomb, a (then) 15-year-old of Prospect, Virginia, had something that Carnival Cruise Line wanted. At age nine, he had created the Snapchat handle @CarnivalCruise to share snaps of his cruise experiences. Earlier this year, Carnival Cruise tracked down the teenager and devised a [...]
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Mobile billboard part of Popeyes 12 hour drive-thru stunt {Campaign Spotlight}

Posted October 25th, 2018 by .

Categories: Campaign Spotlights.

Popeyes 12 hour drive-thru
Popeyes, the chain best known for its fried chicken, is opening a real drive-thru where people can order a meal in Fort Stockton, Texas, and pick it up at the brand’s flagship location in New Orleans. The drive-thru, which officially opens November 9, is a 12-hour drive from the pick-up [...]
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Celine generates social media buzz with mobile billboard domination at New York Fashion Week {Campaign Spotlight}

Posted October 16th, 2018 by .

Categories: Campaign Spotlights, News.

Celine mobile billboards
What better way to dominate the streets outside New York Fashion Week events than a domination of six mobile billboards?! That’s exactly what fashion brand Celine did during the fall show this September. Celine, a LVMH brand, recently underwent a brand refresh and was debuting a new line [...]
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Under Armour promotes grand opening with mobile billboard, field marketing, athlete signing {Campaign Spotlight}

Posted July 11th, 2017 by .

Categories: Campaign Spotlights.

Tags: , , ,

The Under Armour Segway squad hit the streets of beautiful and sunny Round Rock, Texas, to get shoppers excited for the upcoming Under Armour factory house store grand opening event. In addition to the brand ambassadors, a mobile billboard provided brand awareness for the new store and its [...]
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Boost Mobile uses mobile billboards across the U.S. {Campaign Spotlight}

Posted July 6th, 2017 by .

Categories: Campaign Spotlights.

branded vehicle wrap
Boost Mobile often takes advantage of the hyper-local targeting our mobile billboards provide. In addition to the general benefits of mobile billboards, we offer Boost Mobile an easy way to activate multiple mobile billboards in multiple markets across the U.S., often running at the same time. [...]
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TV Land combined out-of-home media with mobile geofencing {Campaign Spotlight}

Posted June 27th, 2017 by .

Categories: Campaign Spotlights.

Tags: , , ,

As the largest national mobile billboard company, we’re always innovating to deliver the best results for our advertisers. That’s why we champion the integration of mobile advertising with out-of-home (OOH) media plans. Not only do our mobile billboards target exact audiences in the [...]
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Jack in the Box Super Bowl ad promotes special offer with mobile billboard {Campaign Spotlight}

Posted June 20th, 2017 by .

Categories: Campaign Spotlights.

Tags:

Jack in the Box wanted to capture the attention of Super Bowl attendees with a special offer. When an NFL fan wore his favorite team’s jersey into a Jack in the Box location, he received a free Jumbo Jack with large drink purchase during the week of the Big Game. Our larger-than-life [...]
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