What are trade show traffic drivers to encourage more attendees to stop by your booth?

trade show traffic drivers
This year alone, we’ve helped brands such as Dentsply, Cohesity and Hitachi drive traffic to their trade show exhibit booths using our out-of-home media formats. Why? Because our mobile billboards, field marketing teams and mobile display advertising are location-based solutions that [...]

Data capture during field marketing campaigns for lead generation, market research

Posted November 7th, 2018 by .

Categories: Field Marketing, General Marketing.

data capture
Data capture is often a tactical objective for our field marketing teams. Advertisers want to generate leads or collect feedback while having face-to-face interactions with consumers. Field marketing provides that connection between a brand and its audience to allow for such data capture [...]

Out-of-home NFC experiences deliver brand content with a tap

Posted October 24th, 2018 by .

Categories: Field Marketing, General Marketing, Out-of-Home Industry.

Tags: ,

out-of-home NFC
We’re exploring out-of-home NFC experiences, and how you can incorporate NFC into your out-of-home media plans. NFC connects your audience to digital and interactive content through opt-in permissions to provide additional value. What is NFC? Near field communication, or NFC, is a [...]

Holiday marketing campaigns drive foot traffic and sales

Last year, Ulta Beauty boosted foot traffic at four Philadelphia stores during a holiday marketing campaign. Dominating the areas around each store, a mobile billboard reached a wide number of local shoppers. Paired with a mobile display ad, the integrated campaign also delivered a mobile [...]

Sports Marketing, Event Advertising and Out-of-Home: Bring Together Fans and Brands

sports marketing
We offer a formula for sports marketing, event advertising and out-of-home that connects brands to sporting fans. No sponsorship required! Sporting events offer your brand visibility and exposure. The average live spectator attendance of an….: NFL game is 68,800 (source) MLB game is over [...]

Expand your restaurant marketing to include shareable experiences

Posted June 13th, 2017 by .

Categories: Field Marketing.

Throughout our 20-year history, we have supported many restaurants. Whether we are helping launch a grand opening, promoting a limited time offer or introducing new catering services, our nontraditional out-of-home media can effectively reach the local audience in mass. This has proven to raise [...]

C-store marketing challenges solved with out-of-home advertising

c-store marketing
“So the size of the store keeps growing, and it’s going to grow because of beer and growing food service that’s going to require seating and other things. Convenience stores sell time. When people are in a hurry, they think of a convenience store, and they love us because they can pull up [...]

Back to school advertising tips and tricks

college marketing
Hey retailers, it’s here…the back-to-school frenzy! Are you ready? What’s grown to a $75 billion industry and the second largest seasonal shopping period of the year, the back-to-school rush is marked for mid-July. Retailers are scheduling omni-channel back to school [...]

Booking your brand ambassadors has never been more seamless!

Posted March 29th, 2016 by .

Categories: Field Marketing.

Tags:

out-of-home field marketing team
Have you ever wondered how we book and train the brand ambassadors on your field marketing campaigns? During 2015, we employed 1,632 brand ambassadors for a collective 8,523 hours during 389 total activations. These are the representatives in our street teams, Segway squads and JetPack teams. [...]

OOH + SMS = Success for Mariano’s grand opening campaign {Campaign Spotlight}

Posted March 22nd, 2016 by .

Categories: Campaign Spotlights, Field Marketing, Mobile Billboards.

Tags:

Mariano's SMS + OOH campaign
Who doesn’t like to save $10 on their grocery bill? When Mariano’s wanted to drive traffic to its New City location in Chicago, it teamed up with us to launch a unique out-of-home campaign that featured SMS advertising. In partnership with Blue Bite, our turnkey approach enabled [...]

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