Food trucks, the experiential food sampling vehicles of choice

Posted October 8th, 2019 by .

Categories: Field Marketing, Specialty Vehicles.

Tags: ,

food truck
Food truck advertising campaigns have been all the rage the past few years. When brands bring free food to the party, people notice! It’s a branding opportunity that adds flavor to your positioning. Serving a delicious treat extends the dwell time you have to connect and engage with your [...]

Challenger brand marketing strategies to rise against the competition

Challenger brand marketing starts with a mindset. It requires relentless grit – and an authentic passion to improve customer lives. Below, our challenger brand marketing tips will defy the odds. It’s not the size of your media budget that matters most. It’s how you tell your [...]

Retail Advertising: How out-of-home media (OOH) drives local retailer’s results

retail advertising
The evidence is conclusive. All retail advertising plans should leverage out-of-home media (OOH). We’ve got proof. Cold, hard facts. After analyzing 45 cases, Rick T. Wilson, Ph.D.’s recent study reported incremental store visits ranged from 50.2 – 127.4% for consumers exposed to [...]

Health and wellness coverage opportunities with out-of-home media (OOH)

Avocado toast. Kale smoothies. Goat yoga. More and more consumers are leaning into healthy lifestyles, and brands want to reflect that marketplace. Let’s face it, it’s trending and the health and wellness industry is still on the upswing. The health club market has grown every year [...]

Brand marketing ideas for your summer festival activations

summer festival activations
Take advantage of the crowds drawn to summer festivals to boost your brand awareness or sales activation. Out-of-home media can support these campaign efforts by driving a relevant message in proximity to these events. Summer festival activations can take on many shapes and sizes. Here are a [...]

Grocery retailers / supermarkets and marketing with out-of-home media (OOH)

grocery retailers
Are you a marketer charged with generating brand awareness and foot traffic to grocery retailers / supermarkets? Out-of-home media (OOH) is a viable solution for you. Whether you’re a discounter, a premiere grocer or a specialty store, you’re looking for ways to build your brand and [...]

The anatomy of a brand ambassador

Posted May 1st, 2019 by .

Categories: Field Marketing.

Tags:

characteristics of a brand ambassador
What characteristics of a brand ambassador make him/her great?! Here are our thoughts to what qualities make a brand ambassador. Communicator Field marketing teams are charged with interacting with a wide array of audiences. Great communication skills are a must. Brand ambassadors are [...]

8 benefits of out-of-home media

Benefits of OOH
We’re champions of out-of-home media (OOH). (Like, we’re the obnoxious fans waving the big #1 foam finger and rooting at the top of our lungs.) And after reading this post, you will be, too. The OOH industry is prospering in 2019. For good reasons! Below are the benefits of OOH [...]

Travel brands and out-of-home media

travel brands and out-of-home media
Travel brands, such as airlines, cruise lines, hotels, resorts, convention and visitors bureaus, destinations, tourism and luggage brands, can benefit from out-of-home media plans. Travel brands and out-of-home media make great sense. The big, bold creative opportunity of out-of-home provides [...]

What are trade show traffic drivers to encourage more attendees to stop by your booth?

trade show traffic drivers
This year alone, we’ve helped brands such as Dentsply, Cohesity and Hitachi drive traffic to their trade show exhibit booths using our out-of-home media formats. Why? Because our mobile billboards, field marketing teams and mobile display advertising are location-based solutions that [...]

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