HempFusion intros new CBD products to multiple markets with field marketing teams and mobile billboards {Campaign Spotlight}

So, who is HempFusion? We’re living in a world with a growing market for Cannabidiol (CBD)and hemp-based wellness products, and US brand HempFusion is one that looks to stake its claim at the forefront by specializing in creating all natural, plant-based products and avoiding the use of [...]

Starbucks launches newest pick-up store concept in NYC with brand ambassador teams {Campaign Spotlight}

Posted November 20th, 2019 by .

Categories: Campaign Spotlights, Field Marketing.

Starbucks Pickup is a new store format that is uniquely designed for Starbucks Rewards members who order ahead and pay on their app. It is a streamlined store experience to get you in, get out and on with your day as seamlessly as possible. The new format is unlike any Starbucks you’ve seen [...]

Food trucks, the experiential food sampling vehicles of choice

Posted October 8th, 2019 by .

Categories: Field Marketing, Specialty Vehicles.

Tags: ,

food truck
Food truck advertising campaigns have been all the rage the past few years. When brands bring free food to the party, people notice! It’s a branding opportunity that adds flavor to your positioning. Serving a delicious treat extends the dwell time you have to connect and engage with your [...]

Challenger brand marketing strategies to rise against the competition

Challenger brand marketing starts with a mindset. It requires relentless grit – and an authentic passion to improve customer lives. Below, our challenger brand marketing tips will defy the odds. It’s not the size of your media budget that matters most. It’s how you tell your [...]

Retail Advertising: How out-of-home media (OOH) drives local retailer’s results

retail advertising
The evidence is conclusive. All retail advertising plans should leverage out-of-home media (OOH). We’ve got proof. Cold, hard facts. After analyzing 45 cases, Rick T. Wilson, Ph.D.’s recent study reported incremental store visits ranged from 50.2 – 127.4% for consumers exposed to [...]

Health and wellness coverage opportunities with out-of-home media (OOH)

Avocado toast. Kale smoothies. Goat yoga. More and more consumers are leaning into healthy lifestyles, and brands want to reflect that marketplace. Let’s face it, it’s trending and the health and wellness industry is still on the upswing. The health club market has grown every year [...]

Brand marketing ideas for your summer festival activations

summer festival activations
Take advantage of the crowds drawn to summer festivals to boost your brand awareness or sales activation. Out-of-home media can support these campaign efforts by driving a relevant message in proximity to these events. Summer festival activations can take on many shapes and sizes. Here are a [...]

The anatomy of a modern sampling van

Posted June 12th, 2019 by .

Categories: Field Marketing, Specialty Vehicles.

Tags: , ,

sampling vehicle
We’d like to introduce you to our line of custom-built vehicles (including our sampling van), which is part of our company-owned and operated fleet of branded advertising vehicles. It’s perfect for food sampling initiatives but can be totally decked out for many, many different [...]

Grocery retailers / supermarkets and marketing with out-of-home media (OOH)

grocery retailers
Are you a marketer charged with generating brand awareness and foot traffic to grocery retailers / supermarkets? Out-of-home media (OOH) is a viable solution for you. Whether you’re a discounter, a premiere grocer or a specialty store, you’re looking for ways to build your brand and [...]

The anatomy of a brand ambassador

Posted May 1st, 2019 by .

Categories: Field Marketing.

Tags:

characteristics of a brand ambassador
What characteristics of a brand ambassador make him/her great?! Here are our thoughts to what qualities make a brand ambassador. Communicator Field marketing teams are charged with interacting with a wide array of audiences. Great communication skills are a must. Brand ambassadors are [...]

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