The anatomy and characteristics of a brand ambassador

Posted May 1st, 2019 by .

Categories: Field Marketing.

Tags:

characteristics of a brand ambassador
Being a GREAT brand ambassador is about more than just showing up on time in a branded T-shirt and smiling for 8 hours. Much more. Each campaign often calls for a completely different mold when it comes to brand ambassador selection, so what characteristics should you look for? Here are our [...]
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8 benefits of out-of-home media

Posted April 24th, 2019 by .

Categories: Field Marketing, General Marketing, Mobile Billboards, Out-of-Home Industry.

Benefits of OOH
We’re champions of out-of-home media (OOH). (Like, we’re the obnoxious fans waving the big #1 foam finger and rooting at the top of our lungs.) And after reading this post, you will be, too. The OOH industry is prospering in 2019. For good reasons! Below are the benefits of OOH [...]
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Travel brands and out-of-home media

Posted January 16th, 2019 by .

Categories: Field Marketing, General Marketing, Mobile Billboards, Mobile Display Advertising, Out-of-Home Industry.

travel brands and out-of-home media
Travel brands, such as airlines, cruise lines, hotels, resorts, convention and visitors bureaus, destinations, tourism and luggage brands, can benefit from out-of-home media plans. Travel brands and out-of-home media make great sense. The big, bold creative opportunity of out-of-home provides [...]
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What are trade show traffic drivers to encourage more attendees to stop by your booth?

Posted November 14th, 2018 by .

Categories: Field Marketing, General Marketing, Mobile Billboards, Mobile Display Advertising.

Tags: ,

trade show traffic drivers
This year alone, we’ve helped brands such as Dentsply, Cohesity and Hitachi drive traffic to their trade show exhibit booths using our out-of-home media formats. Why? Because our mobile billboards, field marketing teams, and mobile display advertising are location-based solutions that [...]
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Data capture during field marketing campaigns for lead generation, market research

Posted November 7th, 2018 by .

Categories: Field Marketing, General Marketing.

data capture
Data capture is often a tactical objective for our field marketing teams. Advertisers want to generate leads or collect feedback while having face-to-face interactions with consumers. Field marketing provides that connection between a brand and its audience to allow for such data capture [...]
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Out-of-home NFC experiences deliver brand content with a tap

Posted October 24th, 2018 by .

Categories: Field Marketing, General Marketing, Out-of-Home Industry.

Tags: ,

out-of-home NFC
We’re exploring out-of-home NFC experiences, and how you can incorporate NFC into your out-of-home media plans. NFC connects your audience to digital and interactive content through opt-in permissions to provide additional value. What is NFC? Near field communication, or NFC, is a [...]
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Holiday marketing campaigns drive foot traffic and sales

Posted October 11th, 2018 by .

Categories: Field Marketing, General Marketing, Mobile Billboards, Mobile Display Advertising.

Tags: ,

Last year, Ulta Beauty boosted foot traffic at four Philadelphia stores during a holiday marketing campaign. Dominating the areas around each store, a mobile billboard reached a wide number of local shoppers. Paired with a mobile display ad, the integrated campaign also delivered a mobile [...]
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Sports Marketing, Event Advertising and Out-of-Home: Bring Together Fans and Brands

Posted September 26th, 2018 by .

Categories: Field Marketing, General Marketing, Mobile Billboards, Mobile Display Advertising.

Tags: ,

sports marketing
We offer a formula for sports marketing, event advertising and out-of-home that connects brands to sporting fans. No sponsorship required! Sporting events offer your brand visibility and exposure. The average live spectator attendance of an….: NFL game is 68,800 (source) MLB game is over [...]
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Expand your restaurant marketing to include shareable experiences

Posted June 13th, 2017 by .

Categories: Field Marketing.

Throughout our 20-year history, we have supported many restaurants. We know how hard combining all aspects of running a restaurant like purchasing new Restaurant Equipment and deciding on a menu can be. So we are more than happy to play a part in making things slightly easier for you. Whether [...]
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C-store marketing challenges solved with out-of-home advertising

Posted January 4th, 2017 by .

Categories: Field Marketing, Mobile Billboards.

Tags: , , , ,

c-store marketing
“So the size of the store keeps growing, and it’s going to grow because of beer and growing food service that’s going to require seating and other things. Convenience stores sell time. When people are in a hurry, they think of a convenience store, and they love us because they [...]
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