do it outdoors media Adds Joseph Holbert as Marketing Director

Posted April 20th, 2022 by .

Categories: General Marketing.

YORK – April 19, 2022 – do it outdoors media, the largest national mobile billboard and field marketing company, is excited to announce its new Marketing Director Joseph Holbert. Joseph Holbert is a Navy veteran who specialized in all things media and marketing. During his deployments, he was [...]
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do it outdoors allocates out-of-home media and messaging resources for COVID-19 support

Posted April 14th, 2020 by .

Categories: General Marketing, News, Out-of-Home Industry, Uncategorized.

As the largest national mobile billboard and field marketing company, do it outdoors media has a ton of great resources at our disposal, which is why we have shifted attention toward COVID-19 support and the special services we can offer to help during this trying time.
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Why mobile billboards command your audience’s attention

Posted October 10th, 2019 by .

Categories: General Marketing, Mobile Billboards, Out-of-Home Industry.

Tags:

We have a long, rambling list of reasons why we love mobile billboards, and especially our mobile billboards. But you’re looking for hard facts, the evidence that declares, without a doubt, why mobile billboards are an essential medium to any media plan. So we’ve scraped the hearts [...]
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Mobile advertising paired with out-of-home media achieves highly targeted results

Posted September 30th, 2019 by .

Categories: General Marketing, Mobile Billboards, Mobile Display Advertising, Out-of-Home Industry.

Tags: , , , , , ,

Digital mobile advertising is a growing trend among marketers. It can be hard to keep up with the trends and advertise yourself, but sites like Spark Outbound can help you with this. To amplify those results and improve media performance, pair your mobile advertising campaign with out-of-home [...]
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Challenger brand marketing strategies to rise against the competition

Posted September 19th, 2019 by .

Categories: Field Marketing, General Marketing, Mobile Billboards, Mobile Display Advertising.

Tags: , , , ,

Challenger brand marketing starts with a mindset. It requires relentless grit – and an authentic passion to improve customer lives. Below, our challenger brand marketing tips will defy the odds. It’s not the size of your media budget that matters most. It’s how you tell your [...]
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Optimize your mobile billboard campaign based on your marketing funnel

Posted September 12th, 2019 by .

Categories: General Marketing, Mobile Billboards.

In an OOH Today article, Chris Rulli shared six best practices for perfecting your out-of-home advertising. The article made some valid points, and so I’m taking the opportunity to expand on Rulli’s thoughts. It got me thinking about how the marketing funnel can impact your mobile [...]
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Retail Advertising: How out-of-home media (OOH) drives local retailer’s results

Posted September 3rd, 2019 by .

Categories: Field Marketing, General Marketing, Mobile Billboards, Mobile Display Advertising.

Tags: ,

retail advertising
The evidence is conclusive. All retail advertising plans should leverage out-of-home media (OOH). We’ve got proof. Cold, hard facts. After analyzing 45 cases, Rick T. Wilson, Ph.D.’s recent study reported incremental store visits ranged from 50.2 – 127.4% for consumers exposed to [...]
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Art and history coverage opportunities with out-of-home media (OOH)

Posted August 28th, 2019 by .

Categories: General Marketing, Mobile Billboards, Mobile Display Advertising, Out-of-Home Industry.

Tags:

Immersed among the Dale Chihuly exhibit within the botanical gardens gave me goosebumps; I was fascinated by his glass art sculptures flourishing among the exotic floral array. If you’ve ever experienced moments of wonderment viewing art, you know what I mean. We’re not alone. There [...]
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Direct-to-consumer brands (DTC brands) turn to out-of-home media

Posted July 11th, 2019 by .

Categories: General Marketing, Out-of-Home Industry.

“Dude, you’re getting a Dell.” Remember how cool the dot com age was, when you could first order things directly from manufacturers’ websites? Today, direct-to-consumer brands are once again getting a lot of attention. DTC or D2C brands are all the the rage right now! [...]
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CPG marketing and out-of-home media (OOH)

Posted July 9th, 2019 by .

Categories: General Marketing, Out-of-Home Industry.

CPG Marketing
Think global. Act local. That’s been at the root of CPG marketing for decades. Growth through expanding geographic distribution is important, but it cannot be sustained if you lose the relevance of local messaging. Out-of-home media (OOH) can help streamline that reach across regions with [...]
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