Create tracking URLs and measure audience insights through Google Analytics

Posted April 17th, 2019 by .

Categories: General Marketing, Mobile Display Advertising.

Tags: ,

mobile display advertising
Our media formats are designed to reach the right audiences during key moments at strategic locations. Brands can laser-focus their messaging both physically and digitally. We’ve seen great success in pairing our real world media with mobile display advertising to further engage [...]

Out-of-home media and the automotive industry

Posted March 27th, 2019 by .

Categories: General Marketing, Mobile Billboards, Mobile Display Advertising.

automotive industry
DISRUPTION IN THE AUTOMOTIVE INDUSTRY Since the early 20th century, the automotive industry has been an important economic driver. It’s a primary industry of its own but has also had many spin-offs. Consider parts, service, racing, even road construction, just to name a few. Our lives [...]

Alcohol marketing and out-of-home media

Posted March 20th, 2019 by .

Categories: General Marketing, Mobile Billboards.

alcohol marketing
Alcohol is part of our everyday lives. But as an alcohol brand marketer, you know alcohol marketing is not as simple as that. Sure, I like to sip on rose wine when I’m unwinding after a long day. I enjoy a rum-infused cocktail with friends when we have girls’ night out. And I kick [...]

Fashion coverage opportunities abound with out-of-home media

Posted February 27th, 2019 by .

Categories: General Marketing, Mobile Billboards, Mobile Display Advertising.

Tags: ,

fashion coverage
Fashion coverage and exposure to fashion buyers, editors, influencers and consumers is a hot topic for many brands. As runway show sponsorships are expensive and fashion magazines are declining, where do you turn to reach this fashion-forward audience? Answer: A location-based out-of-home media [...]

eSports marketing and out-of-home media

ESL Gaming Mobile Billboard and Brand Ambassadors
eSports marketing is a new but rapidly growing discipline. eSports is soon to become a $1 billion industry. With professional players, public tournaments and a large prize pool, this sport has even grabbed the attention of the International Olympic Committee. While the Asia-Pacific holds the [...]

Super Bowl advertising: out-of-home touchdowns {Campaign Spotlight}

Posted February 7th, 2019 by .

Categories: Campaign Spotlights, General Marketing, Mobile Billboards, News.

Tags:

Simon Malls reminded visitors to Atlanta that the Big Game wasn’t the only destination in town. The Department of Homeland Security utilized mobile billboards to remind fans to keep Atlanta safe. When most people think about Super Bowl advertising, they envision TV commercials. [...]

Travel brands and out-of-home media

travel brands and out-of-home media
Travel brands, such as airlines, cruise lines, hotels, resorts, convention and visitors bureaus, destinations, tourism and luggage brands, can benefit from out-of-home media plans. Travel brands and out-of-home media make great sense. The big, bold creative opportunity of out-of-home provides [...]

Predicting 2019 trends in out-of-home media (OOH)

Posted January 2nd, 2019 by .

Categories: General Marketing, News, Out-of-Home Industry.

OOH + mobile
“Out of home is the only traditional media seeing ad spending growth right now, and for good reason. It remains relevant despite continued development and deployment of new media that have drawn eyeballs away from newspapers, magazines and linear television.” // Gino Sesto, President, Dash Two [...]

What are trade show traffic drivers to encourage more attendees to stop by your booth?

trade show traffic drivers
This year alone, we’ve helped brands such as Dentsply, Cohesity and Hitachi drive traffic to their trade show exhibit booths using our out-of-home media formats. Why? Because our mobile billboards, field marketing teams and mobile display advertising are location-based solutions that [...]

Data capture during field marketing campaigns for lead generation, market research

Posted November 7th, 2018 by .

Categories: Field Marketing, General Marketing.

data capture
Data capture is often a tactical objective for our field marketing teams. Advertisers want to generate leads or collect feedback while having face-to-face interactions with consumers. Field marketing provides that connection between a brand and its audience to allow for such data capture [...]

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