What are trade show traffic drivers to encourage more attendees to stop by your booth?

trade show traffic drivers
This year alone, we’ve helped brands such as Dentsply, Cohesity and Hitachi drive traffic to their trade show exhibit booths using our out-of-home media formats. Why? Because our mobile billboards, field marketing teams and mobile display advertising are location-based solutions that [...]

Data capture during field marketing campaigns for lead generation, market research

Posted November 7th, 2018 by .

Categories: Field Marketing, General Marketing.

data capture
Data capture is often a tactical objective for our field marketing teams. Advertisers want to generate leads or collect feedback while having face-to-face interactions with consumers. Field marketing provides that connection between a brand and its audience to allow for such data capture [...]

Geoconquesting: How to steal market share from your competitors

Posted October 31st, 2018 by .

Categories: General Marketing, Mobile Billboards, Mobile Display Advertising.

geoconquesting
Geoconquesting is the marketing practice of attracting a competitor’s customers through the use of location-based ads. Engaging customers where they shop, dine or attend specific events with both physical and digital media can be an effective way to sway someone. Whether the competitor is [...]

Out-of-home NFC experiences deliver brand content with a tap

Posted October 24th, 2018 by .

Categories: Field Marketing, General Marketing, Out-of-Home Industry.

Tags: ,

out-of-home NFC
We’re exploring out-of-home NFC experiences, and how you can incorporate NFC into your out-of-home media plans. NFC connects your audience to digital and interactive content through opt-in permissions to provide additional value. What is NFC? Near field communication, or NFC, is a [...]

Holiday marketing campaigns drive foot traffic and sales

Last year, Ulta Beauty boosted foot traffic at four Philadelphia stores during a holiday marketing campaign. Dominating the areas around each store, a mobile billboard reached a wide number of local shoppers. Paired with a mobile display ad, the integrated campaign also delivered a mobile [...]

10 Political advertising tactics to increase candidate name recognition

Posted October 4th, 2018 by .

Categories: General Marketing.

Tags: ,

political advertising
It’s election season, and your top priority is growing candidate name recognition among voters. Political advertising stems from a candidate’s brand, platforms and policy plans. Once you craft the candidate’s story, here are the methods in which you can share it. 1. Take [...]

6 Tips for Advertising During Election Season (for the Non-Political Brand)

Posted October 2nd, 2018 by .

Categories: General Marketing.

Tags: ,

advertising during election season
Election season is upon us! If you’re buying non-political ads, you’re greatly affected by the campaigning taking place right now. TV, radio and digital inventory are in short supply, and ad costs are sky-rocketing. We have some tips to help your brand stand out with your [...]

Sports Marketing, Event Advertising and Out-of-Home: Bring Together Fans and Brands

sports marketing
We offer a formula for sports marketing, event advertising and out-of-home that connects brands to sporting fans. No sponsorship required! Sporting events offer your brand visibility and exposure. The average live spectator attendance of an….: NFL game is 68,800 (source) MLB game is over [...]

Mobile billboards drive cannabis advertising

Posted September 19th, 2018 by .

Categories: General Marketing, Mobile Billboards, Out-of-Home Industry.

Twenty years ago when we started this company, cannabis advertising wasn’t even a consideration. But as four more states include marijuana legalization on their ballots this November, cannabis is becoming increasingly mainstream. By the end of 2018, it’s possible that 32 states will [...]

Pros and cons of choosing a national partner for your out-of-home media buys

Posted August 22nd, 2018 by .

Categories: General Marketing, Mobile Billboards, Out-of-Home Industry.

national out-of-home media partner
Out-of-home media buyers are charged with finding the best deal for their clients and managing tight budgets to get it all done. But not every mobile billboard provider is equal. Our difference has always been in our approach. We roll a bit differently than most vendors. (Ugh!) In fact, we [...]

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