Health and wellness coverage opportunities with out-of-home media (OOH)

Posted June 26th, 2019 by .

Categories: Field Marketing, General Marketing, Mobile Billboards, Mobile Display Advertising.

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Avocado toast. Kale smoothies. Goat yoga. More and more consumers are leaning into healthy lifestyles, and brands want to reflect that marketplace. Let’s face it, it’s trending and the health and wellness industry is still on the upswing. The health club market has grown every year [...]
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Brand marketing ideas for your summer festival activations

Posted June 21st, 2019 by .

Categories: Field Marketing, General Marketing, Mobile Billboards, Mobile Display Advertising.

summer festival activations
Take advantage of the crowds drawn to summer festivals to boost your brand awareness or sales activation. Out-of-home media can support these campaign efforts by driving a relevant message in proximity to these events. Summer festival activations can take on many shapes and sizes. Here are a [...]
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Retailer Marketing: Maximize your out-of-home budget to reap greatest return

Posted May 29th, 2019 by .

Categories: General Marketing, Mobile Billboards, Mobile Display Advertising.

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Our out-of-home media formats have proven effective to drive foot traffic to retailers, c-stores and grocery stores. For retailer marketing plans, you want to attract those nearby and drive them in-store. Out-of-home (OOH) media increases brand awareness and generates that foot traffic. [...]
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Leverage data for your out-of-home campaigns

Posted May 22nd, 2019 by .

Categories: General Marketing, Mobile Display Advertising, Out-of-Home Industry.

Mobile and new technologies have made it easier for us to further engage our out-of-home (OOH) audiences. Also, we can now collect important data that helps us understand the OOH audience better. Our President Regis Maher recently served on a speakers’ panel at the OAAA/Geopath OOH Media [...]
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Out-of-home media offers brands entertainment coverage at events, concerts, festivals, etc.

Posted May 15th, 2019 by .

Categories: General Marketing, Mobile Billboards, Mobile Display Advertising.

Tags:

entertainment coverage
Do you want to reach the scads of attendees at large cultural events, such as Comic-Con, Coachella or SXSW? Or do you want to saturate local markets near events and attractions? Out-of-home media may be a great option. Mobile billboards, for example, will drive your brand near key events. [...]
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Grocery retailers / supermarkets and marketing with out-of-home media (OOH)

Posted May 8th, 2019 by .

Categories: Field Marketing, General Marketing, Mobile Billboards, Mobile Display Advertising, Out-of-Home Industry.

Tags: , , , ,

grocery retailers
Are you a marketer charged with generating brand awareness and foot traffic to grocery retailers / supermarkets? Out-of-home media (OOH) is a viable solution for you. Whether you’re a discounter, a premiere grocer or a specialty store, you’re looking for ways to build your brand and [...]
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8 benefits of out-of-home media

Posted April 24th, 2019 by .

Categories: Field Marketing, General Marketing, Mobile Billboards, Out-of-Home Industry.

Benefits of OOH
We’re champions of out-of-home media (OOH). (Like, we’re the obnoxious fans waving the big #1 foam finger and rooting at the top of our lungs.) And after reading this post, you will be, too. The OOH industry is prospering in 2019. For good reasons! Below are the benefits of OOH [...]
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Create tracking URLs and measure audience insights through Google Analytics

Posted April 17th, 2019 by .

Categories: General Marketing, Mobile Display Advertising.

Tags: ,

mobile display advertising
Our media formats are designed to reach the right audiences during key moments at strategic locations. Brands can laser-focus their messaging both physically and digitally. We’ve seen great success in pairing our real world media with mobile display advertising to further engage [...]
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Out-of-home media and the automotive industry

Posted March 27th, 2019 by .

Categories: General Marketing, Mobile Billboards, Mobile Display Advertising.

automotive industry
DISRUPTION IN THE AUTOMOTIVE INDUSTRY Since the early 20th century, the automotive industry has been an important economic driver. It’s a primary industry of its own but has also had many spin-offs. Consider parts, service, racing, even road construction, just to name a few. Our lives [...]
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Alcohol marketing and out-of-home media

Posted March 20th, 2019 by .

Categories: General Marketing, Mobile Billboards.

alcohol marketing
Alcohol is part of our everyday lives. But as an alcohol brand marketer, you know alcohol marketing is not as simple as that. Sure, I like to sip on rose wine when I’m unwinding after a long day. I enjoy a rum-infused cocktail with friends when we have girls’ night out. And I kick [...]
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