Health and wellness coverage opportunities with out-of-home media (OOH)

Avocado toast. Kale smoothies. Goat yoga. More and more consumers are leaning into healthy lifestyles, and brands want to reflect that marketplace. Let’s face it, it’s trending and the health and wellness industry is still on the upswing. The health club market has grown every year [...]

Summer festival activations, use out-of-home media to drive brand success

summer festival activations
Take advantage of the crowds drawn to summer festivals to boost your brand awareness or sales activation. Out-of-home media can support these campaign efforts by driving a relevant message in proximity to these events. Summer festival activations can take on many shapes and sizes. Here are a [...]

Nielsen OOH Advertising Study, 2019 Edition

Posted June 6th, 2019 by .

Categories: Mobile Billboards, News, Out-of-Home Industry.

mobile billboards
We’ve been demonstrating the value of mobile billboards for over 20 years. So imagine our delight when we learned that mobile billboards had earned a call-out in the Nielsen OOH Advertising Study, 2019 Edition. We weren’t surprised, not at all, at how well mobile billboards [...]

Retailer Marketing: Maximize your out-of-home budget to reap greatest return

Posted May 29th, 2019 by .

Categories: General Marketing, Mobile Billboards, Mobile Display Advertising.

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Our out-of-home media formats have proven effective to drive foot traffic to retailers, c-stores and grocery stores. For retailer marketing plans, you want to attract those nearby and drive them in-store. Out-of-home (OOH) media increases brand awareness and generates that foot traffic. [...]

Out-of-home media offers brands entertainment coverage at events, concerts, festivals, etc.

entertainment coverage
Do you want to reach the scads of attendees at large cultural events, such as Comic-Con, Coachella or SXSW? Or do you want to saturate local markets near events and attractions? Out-of-home media may be a great option. Mobile billboards, for example, will drive your brand near key events. [...]

Grocery retailers / supermarkets and marketing with out-of-home media (OOH)

grocery retailers
Are you a marketer charged with generating brand awareness and foot traffic to grocery retailers / supermarkets? Out-of-home media (OOH) is a viable solution for you. Whether you’re a discounter, a premiere grocer or a specialty store, you’re looking for ways to build your brand and [...]

8 benefits of out-of-home media

Benefits of OOH
We’re champions of out-of-home media (OOH). (Like, we’re the obnoxious fans waving the big #1 foam finger and rooting at the top of our lungs.) And after reading this post, you will be, too. The OOH industry is prospering in 2019. For good reasons! Below are the benefits of OOH [...]

Out-of-home media and the automotive industry

Posted March 27th, 2019 by .

Categories: General Marketing, Mobile Billboards, Mobile Display Advertising.

automotive industry
DISRUPTION IN THE AUTOMOTIVE INDUSTRY Since the early 20th century, the automotive industry has been an important economic driver. It’s a primary industry of its own but has also had many spin-offs. Consider parts, service, racing, even road construction, just to name a few. Our lives [...]

Alcohol marketing and out-of-home media

Posted March 20th, 2019 by .

Categories: General Marketing, Mobile Billboards.

alcohol marketing
Alcohol is part of our everyday lives. But as an alcohol brand marketer, you know alcohol marketing is not as simple as that. Sure, I like to sip on rose wine when I’m unwinding after a long day. I enjoy a rum-infused cocktail with friends when we have girls’ night out. And I kick [...]

The anatomy of a mobile billboard

Posted March 13th, 2019 by .

Categories: Mobile Billboards.

Tags:

anatomy of a mobile billboard
There’s more than meets the eye when you look at a mobile billboard. We’re giving you a closer look at how our mobile billboards are designed with your brand safety in mind. a. A mobile billboard offers large curbside real estate to capture the audience’s attention. An [...]

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