Out-of-home media and the automotive industry

Posted March 27th, 2019 by .

Categories: General Marketing, Mobile Billboards, Mobile Display Advertising.

automotive industry
DISRUPTION IN THE AUTOMOTIVE INDUSTRY Since the early 20th century, the automotive industry has been an important economic driver. It’s a primary industry of its own but has also had many spin-offs. Consider parts, service, racing, even road construction, just to name a few. Our lives [...]

Alcohol marketing and out-of-home media

Posted March 20th, 2019 by .

Categories: General Marketing, Mobile Billboards.

alcohol marketing
Alcohol is part of our everyday lives. But as an alcohol brand marketer, you know alcohol marketing is not as simple as that. Sure, I like to sip on rose wine when I’m unwinding after a long day. I enjoy a rum-infused cocktail with friends when we have girls’ night out. And I kick [...]

The anatomy of a mobile billboard

Posted March 13th, 2019 by .

Categories: Mobile Billboards.

anatomy of a mobile billboard
There’s more than meets the eye when you look at a mobile billboard. We’re giving you a closer look at how our mobile billboards are designed with your brand safety in mind. a. A mobile billboard offers large curbside real estate to capture the audience’s attention. An [...]

Fashion coverage opportunities abound with out-of-home media

Posted February 27th, 2019 by .

Categories: General Marketing, Mobile Billboards, Mobile Display Advertising.

Tags: ,

fashion coverage
Fashion coverage and exposure to fashion buyers, editors, influencers and consumers is a hot topic for many brands. As runway show sponsorships are expensive and fashion magazines are declining, where do you turn to reach this fashion-forward audience? Answer: A location-based out-of-home media [...]

eSports marketing and out-of-home media

ESL Gaming Mobile Billboard and Brand Ambassadors
eSports marketing is a new but rapidly growing discipline. eSports is soon to become a $1 billion industry. With professional players, public tournaments and a large prize pool, this sport has even grabbed the attention of the International Olympic Committee. While the Asia-Pacific holds the [...]

Safety awards added to our mobile billboard driver safety program

Posted February 14th, 2019 by .

Categories: Mobile Billboards, News.

driver safety
Safety is at the core of our business. When you own the largest national fleet of mobile billboards, safety cannot be taken lightly. “Our drivers are the heart of our company,” says Clark LaGanke, our operations field and safety manager. “We have strict pre-screening hiring processes, ongoing [...]

Super Bowl advertising: out-of-home touchdowns {Campaign Spotlight}

Posted February 7th, 2019 by .

Categories: Campaign Spotlights, General Marketing, Mobile Billboards, News.

Tags:

Simon Malls reminded visitors to Atlanta that the Big Game wasn’t the only destination in town. The Department of Homeland Security utilized mobile billboards to remind fans to keep Atlanta safe. When most people think about Super Bowl advertising, they envision TV commercials. [...]

Rana Furniture measures verified walk-ins to store with mobile digital integration {Campaign Spotlight}

Posted January 23rd, 2019 by .

Categories: Campaign Spotlights, Mobile Billboards, Mobile Display Advertising.

Furniture and home furnishings store sales make up a $111.47 billion industry in the U.S. (source: Statista). Peaks for furniture store marketing usually happen around President’s Day (after many new collections launch in February), during home buying season and right before the holidays. [...]

Travel brands and out-of-home media

travel brands and out-of-home media
Travel brands, such as airlines, cruise lines, hotels, resorts, convention and visitors bureaus, destinations, tourism and luggage brands, can benefit from out-of-home media plans. Travel brands and out-of-home media make great sense. The big, bold creative opportunity of out-of-home provides [...]

The value of mobile billboards

Posted January 10th, 2019 by .

Categories: Mobile Billboards.

value of mobile billboards
During our company meetings, we often discuss the value of mobile billboards. As the largest national mobile billboard provider in America, we’ve spent the last 20 years perfecting and promoting our leading out-of-home media format. Yes, the mobile billboard. To us, mobile billboards are [...]

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