State lotteries drive ticket sales with mobile billboards {Campaign Spotlight}

Posted November 28th, 2018 by .

Categories: Campaign Spotlights, Mobile Billboards.

lottery marketing
This year, we’ve driven state lottery marketing messages for Virginia, Indiana, Maryland and North Carolina. Our mobile billboards engage audiences nearby c-stores and other points of retail to increase immediate sales. This media formats offers coverage to 18+ in specific locations [...]

What are trade show traffic drivers to encourage more attendees to stop by your booth?

trade show traffic drivers
This year alone, we’ve helped brands such as Dentsply, Cohesity and Hitachi drive traffic to their trade show exhibit booths using our out-of-home media formats. Why? Because our mobile billboards, field marketing teams and mobile display advertising are location-based solutions that [...]

Geoconquesting: How to steal market share from your competitors

Posted October 31st, 2018 by .

Categories: General Marketing, Mobile Billboards, Mobile Display Advertising.

geoconquesting
Geoconquesting is the marketing practice of attracting a competitor’s customers through the use of location-based ads. Engaging customers where they shop, dine or attend specific events with both physical and digital media can be an effective way to sway someone. Whether the competitor is [...]

Best practices for adding a mobile tag to your mobile billboard creative

Posted October 18th, 2018 by .

Categories: Mobile Billboards.

Tags: ,

mobile tag creative
Exciting news! The world is now phygital – blending physical media with digital conversions. We are seeing more and more interest in placing mobile tags and other calls to action on mobile billboard creative. Mobile tags are an interactive way to integrate your digital marketing efforts [...]

Holiday marketing campaigns drive foot traffic and sales

Last year, Ulta Beauty boosted foot traffic at four Philadelphia stores during a holiday marketing campaign. Dominating the areas around each store, a mobile billboard reached a wide number of local shoppers. Paired with a mobile display ad, the integrated campaign also delivered a mobile [...]

Mobile billboards go high-tech for safety, risk management

Posted October 9th, 2018 by .

Categories: Mobile Billboards, News.

mobile billboard safety
Who says you can’t teach an old dog new tricks? After 20 years in business, we’ve continued to evolve and adopt new technologies into our fleet (the largest national fleet) of mobile billboards. Over our company’s history, we’ve made advancements. In the 1990s, we relied on paper maps for [...]

Sports Marketing, Event Advertising and Out-of-Home: Bring Together Fans and Brands

sports marketing
We offer a formula for sports marketing, event advertising and out-of-home that connects brands to sporting fans. No sponsorship required! Sporting events offer your brand visibility and exposure. The average live spectator attendance of an….: NFL game is 68,800 (source) MLB game is over [...]

Mobile billboards drive cannabis advertising

Posted September 19th, 2018 by .

Categories: General Marketing, Mobile Billboards, Out-of-Home Industry.

Twenty years ago when we started this company, cannabis advertising wasn’t even a consideration. But as four more states include marijuana legalization on their ballots this November, cannabis is becoming increasingly mainstream. By the end of 2018, it’s possible that 32 states will [...]

Mobile billboards aren’t like other billboards or transit, and here’s why

Posted September 12th, 2018 by .

Categories: Mobile Billboards, Out-of-Home Industry.

why use mobile billboards
Mobile billboards are more nontraditional than other out-of-home media formats. Perhaps that’s why we’re sometimes classified under a larger billboard category or listed with transit advertising. Other out-of-home media simply offer broad strokes in a market. Comparing us to them [...]

OOH v. DOOH: Why vinyls are still relevant

Posted September 5th, 2018 by .

Categories: Mobile Billboards, Out-of-Home Industry.

ooh v. dooh
Digital out-of-home is sweeping our industry. It’s trendy, it’s flashy and it’s convenient. It’s also very expensive. Not only do vendors need to install screens, they need to maintain them. All of those added costs are passed along to the advertisers. When we think [...]

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