CA Lottery’s ‘Lady Luck’ Custom Mobile Billboards {OOH Campaign Rewind}

Posted July 1st, 2020 by .

Categories: Campaign Spotlights, Mobile Billboards, Specialty Vehicles.

California Lottery Mobile Billboards
The CA Lottery sought to put a completely new and sleek spin on promotional and advertising efforts by (quite literally) giving luck a new look with an ad campaign involving custom mobile billboards. do it outdoors and MNFX stepped up to the plate to bring their vision to life.

do it outdoors Named 2020 OAAA Local Case Study Award Winner

do it outdoors was recently names a 2020 OAAA Local Case Study Award Winner. The winning case study—written and submitted to the OAAA by Marketing Manager Bryant Hughes—involved a four-week shadowfencing campaign that was launched at the end of 2019 for Denver-based US Postal Service branch.

do it outdoors launches the first OOH/digital media click-through rate guarantee

do it outdoors media has launched an click-through rate (CTR) increase guarantee for advertisers that deploy an integrated mobile billboard and digital ad campaign. First-to-market in the out-of-home (OOH) media industry, this Click-Through Rate Guarantee initiative guarantees that advertisers [...]

do it outdoors issues new safety and sanitation policies for all campaigns

Posted May 15th, 2020 by .

Categories: Field Marketing, Mobile Billboards, News, Uncategorized.

Tags: ,

do it outdoors has issued new COVID-19 policies for personal protective equipment (PPE), sanitation and social distancing for all employees working on campaigns.

HempFusion intros new CBD products to multiple markets with field marketing teams and mobile billboards {Campaign Spotlight}

So, who is HempFusion? We’re living in a world with a growing market for Cannabidiol (CBD)and hemp-based wellness products, and US brand HempFusion is one that looks to stake its claim at the forefront by specializing in creating all natural, plant-based products and avoiding the use of [...]

do it outdoors Donates Media Space to End the Opioid Epidemic

Posted December 4th, 2019 by .

Categories: Mobile Billboards, News, Out-of-Home Industry, Uncategorized.

Truth Mobile Billboard
Largest mobile billboard company helps raise awareness of America’s opioid epidemic do it outdoors media joined forces with Truth to raise awareness of America’s opioid epidemic. The company, which is the largest national mobile billboard and field marketing provider, recently donated mobile [...]

Shadowfencing redefines proximity targeting in out-of-home media (OOH)

Posted November 13th, 2019 by .

Categories: Mobile Billboards, Mobile Display Advertising, News.

“The surges in online engagement is proof that our media format is fundamental for any location-based digital campaign. It’s not just out-of-home. It’s not just mobile advertising. It’s a powerful integration that moves the needle for brands.” // Regis Maher, president and [...]

Dunkin’ celebrates pumpkin season with OOH + mobile campaign {Campaign Spotlight}

Posted October 23rd, 2019 by .

Categories: Campaign Spotlights, Mobile Billboards, Mobile Display Advertising.

OOH + Mobile campaign
It’s PSL season! To celebrate all goodies pumpkin, Dunkin’ leveraged an integrated OOH + mobile campaign. Out-of-home (OOH) has massive reach around targeted Dunkin’ locations and events, while mobile display advertising serves up reminder ads to OOH viewer devices. During the [...]

Visible uses creative out-of-home (OOH) messaging {Campaign Spotlight}

Posted October 16th, 2019 by .

Categories: Campaign Spotlights, Mobile Billboards.

Denver-based Visible offers $40/month phone service with simplified plans (and no stores, lines or sales people). They also leverage creative out-of-home (OOH) messaging with clever headlines that get attention. Of course we were excited to be part of the recent Visible OOH campaign that drew [...]

Why mobile billboards command your audience’s attention

Posted October 10th, 2019 by .

Categories: General Marketing, Mobile Billboards, Out-of-Home Industry.

Tags:

We have a long, rambling list of reasons why we love mobile billboards, and especially our mobile billboards. But you’re looking for hard facts, the evidence that declares, without a doubt, why mobile billboards are an essential medium to any media plan. So we’ve scraped the hearts [...]

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