Retailer Marketing: Maximize your out-of-home budget to reap greatest return

Posted May 29th, 2019 by .

Categories: General Marketing, Mobile Billboards, Mobile Display Advertising.

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Our out-of-home media formats have proven effective to drive foot traffic to retailers, c-stores and grocery stores. For retailer marketing plans, you want to attract those nearby and drive them in-store. Out-of-home (OOH) media increases brand awareness and generates that foot traffic. [...]
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Out-of-home media offers brands entertainment coverage at events, concerts, festivals, etc.

Posted May 15th, 2019 by .

Categories: General Marketing, Mobile Billboards, Mobile Display Advertising.

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entertainment coverage
Do you want to reach the scads of attendees at large cultural events, such as Comic-Con, Coachella or SXSW? Or do you want to saturate local markets near events and attractions? Out-of-home media may be a great option. Mobile billboards, for example, will drive your brand near key events. [...]
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Grocery retailers / supermarkets and marketing with out-of-home media (OOH)

Posted May 8th, 2019 by .

Categories: Field Marketing, General Marketing, Mobile Billboards, Mobile Display Advertising, Out-of-Home Industry.

Tags: , , , ,

grocery retailers
Are you a marketer charged with generating brand awareness and foot traffic to grocery retailers / supermarkets? Out-of-home media (OOH) is a viable solution for you. Whether you’re a discounter, a premiere grocer or a specialty store, you’re looking for ways to build your brand and [...]
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8 benefits of out-of-home media

Posted April 24th, 2019 by .

Categories: Field Marketing, General Marketing, Mobile Billboards, Out-of-Home Industry.

Benefits of OOH
We’re champions of out-of-home media (OOH). (Like, we’re the obnoxious fans waving the big #1 foam finger and rooting at the top of our lungs.) And after reading this post, you will be, too. The OOH industry is prospering in 2019. For good reasons! Below are the benefits of OOH [...]
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Out-of-home media and the automotive industry

Posted March 27th, 2019 by .

Categories: General Marketing, Mobile Billboards, Mobile Display Advertising.

automotive industry
DISRUPTION IN THE AUTOMOTIVE INDUSTRY Since the early 20th century, the automotive industry has been an important economic driver. It’s a primary industry of its own but has also had many spin-offs. Consider parts, service, racing, even road construction, just to name a few. Our lives [...]
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Alcohol marketing and out-of-home media

Posted March 20th, 2019 by .

Categories: General Marketing, Mobile Billboards.

alcohol marketing
Alcohol is part of our everyday lives. But as an alcohol brand marketer, you know alcohol marketing is not as simple as that. Sure, I like to sip on rose wine when I’m unwinding after a long day. I enjoy a rum-infused cocktail with friends when we have girls’ night out. And I kick [...]
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The anatomy of a mobile billboard

Posted March 13th, 2019 by .

Categories: Mobile Billboards.

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anatomy of a mobile billboard
There’s more than meets the eye when you look at a mobile billboard. We’re giving you a closer look at how our units are designed with your brand safety in mind and what features of a mobile billboard you should keep watch for. a. A mobile billboard offers large curbside real estate [...]
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Fashion coverage opportunities abound with out-of-home media

Posted February 27th, 2019 by .

Categories: General Marketing, Mobile Billboards, Mobile Display Advertising.

Tags: , ,

fashion coverage
Fashion coverage and exposure to fashion buyers, editors, influencers and consumers is a hot topic for many brands. As runway show sponsorships are expensive and fashion magazines are declining, where do you turn to reach this fashion-forward audience? Answer: A location-based out-of-home media [...]
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eSports marketing and out-of-home media

Posted February 20th, 2019 by .

Categories: General Marketing, Mobile Billboards, Mobile Display Advertising, Out-of-Home Industry.

ESL Gaming Mobile Billboard and Brand Ambassadors
eSports marketing is a new but rapidly growing discipline. eSports is soon to become a $1 billion industry. With professional players, public tournaments and a large prize pool, this sport has even grabbed the attention of the International Olympic Committee. While the Asia-Pacific holds the [...]
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Safety awards added to our mobile billboard driver safety program

Posted February 14th, 2019 by .

Categories: Mobile Billboards, News.

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driver safety
Safety is at the core of our business. When you own the largest national fleet of mobile billboards, safety cannot be taken lightly. “Our drivers are the heart of our company,” says Clark LaGanke, our operations field and safety manager. “We have strict pre-screening hiring processes, ongoing [...]
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