eSports marketing and out-of-home media

ESL Gaming Mobile Billboard and Brand Ambassadors
eSports marketing is a new but rapidly growing discipline. eSports is soon to become a $1 billion industry. With professional players, public tournaments and a large prize pool, this sport has even grabbed the attention of the International Olympic Committee. While the Asia-Pacific holds the [...]

Rana Furniture measures verified walk-ins to store with mobile digital integration {Campaign Spotlight}

Posted January 23rd, 2019 by .

Categories: Campaign Spotlights, Mobile Billboards, Mobile Display Advertising.

Furniture and home furnishings store sales make up a $111.47 billion industry in the U.S. (source: Statista). Peaks for furniture store marketing usually happen around President’s Day (after many new collections launch in February), during home buying season and right before the holidays. [...]

Travel brands and out-of-home media

travel brands and out-of-home media
Travel brands, such as airlines, cruise lines, hotels, resorts, convention and visitors bureaus, destinations, tourism and luggage brands, can benefit from out-of-home media plans. Travel brands and out-of-home media make great sense. The big, bold creative opportunity of out-of-home provides [...]

What are trade show traffic drivers to encourage more attendees to stop by your booth?

trade show traffic drivers
This year alone, we’ve helped brands such as Dentsply, Cohesity and Hitachi drive traffic to their trade show exhibit booths using our out-of-home media formats. Why? Because our mobile billboards, field marketing teams and mobile display advertising are location-based solutions that [...]

Geoconquesting: How to steal market share from your competitors

Posted October 31st, 2018 by .

Categories: General Marketing, Mobile Billboards, Mobile Display Advertising.

geoconquesting
Geoconquesting is the marketing practice of attracting a competitor’s customers through the use of location-based ads. Engaging customers where they shop, dine or attend specific events with both physical and digital media can be an effective way to sway someone. Whether the competitor is [...]

Holiday marketing campaigns drive foot traffic and sales

Last year, Ulta Beauty boosted foot traffic at four Philadelphia stores during a holiday marketing campaign. Dominating the areas around each store, a mobile billboard reached a wide number of local shoppers. Paired with a mobile display ad, the integrated campaign also delivered a mobile [...]

Sports Marketing, Event Advertising and Out-of-Home: Bring Together Fans and Brands

sports marketing
We offer a formula for sports marketing, event advertising and out-of-home that connects brands to sporting fans. No sponsorship required! Sporting events offer your brand visibility and exposure. The average live spectator attendance of an….: NFL game is 68,800 (source) MLB game is over [...]

The results are in. Out-of-home media drives click-through-rates.

For the past few years, we’ve been championing the use of our media formats to drive online engagement. No one leaves home without their phone these days, right? With the amount of things you need it for, like taking important calls away from home and checking your home security cameras [...]

Recap: The Perfect Blend Mixer, discussing OOH + mobile advertising

Posted May 3rd, 2018 by .

Categories: Mobile Display Advertising, News, Out-of-Home Industry.

OOH + mobile panel discussion
To talk about the convergence of out-of-home media with mobile advertising, we gathered 40-50 leading marketing professionals in the Dallas area for a marketing session and interactive cocktail experience. We also gathered the brightest out-of-home media, digital media and marketing agency [...]

Mobile advertising paired with out-of-home media achieves highly targeted results

What is OOH + Mobile Advertising? We’ve been spearheading the conversation of combining out-of-home media with mobile advertising for the past few years. Today, it’s a hot topic in the industry. And no wonder! An eMarketer report shows a steady incline in time spent per day on [...]

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