2020 OOH advertising outlooks and how mobile billboards fit in

Posted July 7th, 2020 by .

Categories: Mobile Billboards, Mobile Display Advertising, Uncategorized.

Tags: , , ,

2020 OOH Advertising Outlooks
People are getting out of their houses and still have the ability to consume OOH advertising; the ways in which they consume it and where they can consume it has pivoted. This is where brands can really take advantage of the power and flexibility of the various OOH media formats.
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do it outdoors Named 2020 OAAA Local Case Study Award Winner

Posted May 29th, 2020 by .

Categories: Campaign Spotlights, Mobile Billboards, Mobile Display Advertising, News, Out-of-Home Industry, Uncategorized.

Tags: ,

do it outdoors was recently names a 2020 OAAA Local Case Study Award Winner. The winning case study—written and submitted to the OAAA by Marketing Manager Bryant Hughes—involved a four-week shadowfencing campaign that was launched at the end of 2019 for Denver-based US Postal Service branch.
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do it outdoors launches the first OOH/digital media click-through rate guarantee

Posted May 27th, 2020 by .

Categories: Mobile Billboards, Mobile Display Advertising, News, Out-of-Home Industry.

do it outdoors media has launched an click-through rate (CTR) increase guarantee for advertisers that deploy an integrated mobile billboard and digital ad campaign. First-to-market in the out-of-home (OOH) media industry, this Click-Through Rate Guarantee initiative guarantees that advertisers [...]
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Shadowfencing redefines proximity targeting in out-of-home media (OOH)

Posted November 13th, 2019 by .

Categories: Mobile Billboards, Mobile Display Advertising, News.

“The surges in online engagement is proof that our media format is fundamental for any location-based digital campaign. It’s not just out-of-home. It’s not just mobile advertising. It’s a powerful integration that moves the needle for brands.” // Regis Maher, president and [...]
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Dunkin’ celebrates pumpkin season with OOH + mobile campaign {Campaign Spotlight}

Posted October 23rd, 2019 by .

Categories: Campaign Spotlights, Mobile Billboards, Mobile Display Advertising.

OOH + Mobile campaign
It’s PSL season! To celebrate all goodies pumpkin, Dunkin’ leveraged an integrated OOH + mobile campaign. Out-of-home (OOH) has massive reach around targeted Dunkin’ locations and events, while mobile display advertising serves up reminder ads to OOH viewer devices. During the [...]
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Why digital marketers like out-of-home media (OOH)

Posted October 4th, 2019 by .

Categories: Mobile Display Advertising, Out-of-Home Industry.

Tags: , ,

digital marketing and OOH
How can out-of-home media improve digital marketing strategies? Digital and out-of-home media (OOH) may seem like an odd pair when talking about ways to improve digital marketing. If you’re a digital marketer, you might even be thinking, “What’s an OOH media company going to [...]
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Mobile advertising paired with out-of-home media achieves highly targeted results

Posted September 30th, 2019 by .

Categories: General Marketing, Mobile Billboards, Mobile Display Advertising, Out-of-Home Industry.

Tags: , , , , , ,

Digital mobile advertising is a growing trend among marketers. It can be hard to keep up with the trends and advertise yourself, but sites like Spark Outbound can help you with this. To amplify those results and improve media performance, pair your mobile advertising campaign with out-of-home [...]
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Challenger brand marketing strategies to rise against the competition

Posted September 19th, 2019 by .

Categories: Field Marketing, General Marketing, Mobile Billboards, Mobile Display Advertising.

Tags: , , , ,

Challenger brand marketing starts with a mindset. It requires relentless grit – and an authentic passion to improve customer lives. Below, our challenger brand marketing tips will defy the odds. It’s not the size of your media budget that matters most. It’s how you tell your [...]
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Retail Advertising: How out-of-home media (OOH) drives local retailer’s results

Posted September 3rd, 2019 by .

Categories: Field Marketing, General Marketing, Mobile Billboards, Mobile Display Advertising.

Tags: ,

retail advertising
The evidence is conclusive. All retail advertising plans should leverage out-of-home media (OOH). We’ve got proof. Cold, hard facts. After analyzing 45 cases, Rick T. Wilson, Ph.D.’s recent study reported incremental store visits ranged from 50.2 – 127.4% for consumers exposed to [...]
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Art and history coverage opportunities with out-of-home media (OOH)

Posted August 28th, 2019 by .

Categories: General Marketing, Mobile Billboards, Mobile Display Advertising, Out-of-Home Industry.

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Immersed among the Dale Chihuly exhibit within the botanical gardens gave me goosebumps; I was fascinated by his glass art sculptures flourishing among the exotic floral array. If you’ve ever experienced moments of wonderment viewing art, you know what I mean. We’re not alone. There [...]
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