Retailer Marketing: Maximize your out-of-home budget to reap greatest return

Posted May 29th, 2019 by .

Categories: General Marketing, Mobile Billboards, Mobile Display Advertising.

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Our out-of-home media formats have proven effective to drive foot traffic to retailers, c-stores and grocery stores. For retailer marketing plans, you want to attract those nearby and drive them in-store. Out-of-home (OOH) media increases brand awareness and generates that foot traffic. [...]

Leverage data for your out-of-home campaigns

Mobile and new technologies have made it easier for us to further engage our out-of-home (OOH) audiences. Also, we can now collect important data that helps us understand the OOH audience better. Our President Regis Maher recently served on a speakers’ panel at the OAAA/Geopath OOH Media [...]

Out-of-home media offers brands entertainment coverage at events, concerts, festivals, etc.

entertainment coverage
Do you want to reach the scads of attendees at large cultural events, such as Comic-Con, Coachella or SXSW? Or do you want to saturate local markets near events and attractions? Out-of-home media may be a great option. Mobile billboards, for example, will drive your brand near key events. [...]

Grocery retailers / supermarkets and marketing with out-of-home media (OOH)

grocery retailers
Are you a marketer charged with generating brand awareness and foot traffic to grocery retailers / supermarkets? Out-of-home media (OOH) is a viable solution for you. Whether you’re a discounter, a premiere grocer or a specialty store, you’re looking for ways to build your brand and [...]

Create tracking URLs and measure audience insights through Google Analytics

Posted April 17th, 2019 by .

Categories: General Marketing, Mobile Display Advertising.

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mobile display advertising
Our media formats are designed to reach the right audiences during key moments at strategic locations. Brands can laser-focus their messaging both physically and digitally. We’ve seen great success in pairing our real world media with mobile display advertising to further engage [...]

Out-of-home media and the automotive industry

Posted March 27th, 2019 by .

Categories: General Marketing, Mobile Billboards, Mobile Display Advertising.

automotive industry
DISRUPTION IN THE AUTOMOTIVE INDUSTRY Since the early 20th century, the automotive industry has been an important economic driver. It’s a primary industry of its own but has also had many spin-offs. Consider parts, service, racing, even road construction, just to name a few. Our lives [...]

Fashion coverage opportunities abound with out-of-home media

Posted February 27th, 2019 by .

Categories: General Marketing, Mobile Billboards, Mobile Display Advertising.

Tags: ,

fashion coverage
Fashion coverage and exposure to fashion buyers, editors, influencers and consumers is a hot topic for many brands. As runway show sponsorships are expensive and fashion magazines are declining, where do you turn to reach this fashion-forward audience? Answer: A location-based out-of-home media [...]

eSports marketing and out-of-home media

ESL Gaming Mobile Billboard and Brand Ambassadors
eSports marketing is a new but rapidly growing discipline. eSports is soon to become a $1 billion industry. With professional players, public tournaments and a large prize pool, this sport has even grabbed the attention of the International Olympic Committee. While the Asia-Pacific holds the [...]

Rana Furniture measures verified walk-ins to store with mobile digital integration {Campaign Spotlight}

Posted January 23rd, 2019 by .

Categories: Campaign Spotlights, Mobile Billboards, Mobile Display Advertising.

Furniture and home furnishings store sales make up a $111.47 billion industry in the U.S. (source: Statista). Peaks for furniture store marketing usually happen around President’s Day (after many new collections launch in February), during home buying season and right before the holidays. [...]

Travel brands and out-of-home media

travel brands and out-of-home media
Travel brands, such as airlines, cruise lines, hotels, resorts, convention and visitors bureaus, destinations, tourism and luggage brands, can benefit from out-of-home media plans. Travel brands and out-of-home media make great sense. The big, bold creative opportunity of out-of-home provides [...]

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