Why digital marketers like out-of-home media (OOH)

digital marketing and OOH
Digital marketing and out-of-home media (OOH) may seem like an odd pair. If you’re a digital marketer, you might even be thinking, “What’s an OOH media company going to say that will improve my digital media performance?” We’re glad you asked! OOH media can help [...]

Mobile advertising paired with out-of-home media achieves highly targeted results

Digital mobile advertising is a growing trend among marketers. To amplify those results and improve media performance, pair your mobile advertising campaign with out-of-home media (OOH). As advertisers move away from TV, radio and print, they turn to an integrated media plan with out-of-home [...]

Challenger brand marketing strategies to rise against the competition

Challenger brand marketing starts with a mindset. It requires relentless grit – and an authentic passion to improve customer lives. Below, our challenger brand marketing tips will defy the odds. It’s not the size of your media budget that matters most. It’s how you tell your [...]

Retail Advertising: How out-of-home media (OOH) drives local retailer’s results

retail advertising
The evidence is conclusive. All retail advertising plans should leverage out-of-home media (OOH). We’ve got proof. Cold, hard facts. After analyzing 45 cases, Rick T. Wilson, Ph.D.’s recent study reported incremental store visits ranged from 50.2 – 127.4% for consumers exposed to [...]

Art and history coverage opportunities with out-of-home media (OOH)

Immersed among the Dale Chihuly exhibit within the botanical gardens gave me goosebumps; I was fascinated by his glass art sculptures flourishing among the exotic floral array. If you’ve ever experienced moments of wonderment viewing art, you know what I mean. We’re not alone. There [...]

Health and wellness coverage opportunities with out-of-home media (OOH)

Avocado toast. Kale smoothies. Goat yoga. More and more consumers are leaning into healthy lifestyles, and brands want to reflect that marketplace. Let’s face it, it’s trending and the health and wellness industry is still on the upswing. The health club market has grown every year [...]

Brand marketing ideas for your summer festival activations

summer festival activations
Take advantage of the crowds drawn to summer festivals to boost your brand awareness or sales activation. Out-of-home media can support these campaign efforts by driving a relevant message in proximity to these events. Summer festival activations can take on many shapes and sizes. Here are a [...]

Retailer Marketing: Maximize your out-of-home budget to reap greatest return

Posted May 29th, 2019 by .

Categories: General Marketing, Mobile Billboards, Mobile Display Advertising.

Tags:

Our out-of-home media formats have proven effective to drive foot traffic to retailers, c-stores and grocery stores. For retailer marketing plans, you want to attract those nearby and drive them in-store. Out-of-home (OOH) media increases brand awareness and generates that foot traffic. [...]

Leverage data for your out-of-home campaigns

Mobile and new technologies have made it easier for us to further engage our out-of-home (OOH) audiences. Also, we can now collect important data that helps us understand the OOH audience better. Our President Regis Maher recently served on a speakers’ panel at the OAAA/Geopath OOH Media [...]

Out-of-home media offers brands entertainment coverage at events, concerts, festivals, etc.

entertainment coverage
Do you want to reach the scads of attendees at large cultural events, such as Comic-Con, Coachella or SXSW? Or do you want to saturate local markets near events and attractions? Out-of-home media may be a great option. Mobile billboards, for example, will drive your brand near key events. [...]

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