Rana Furniture measures verified walk-ins to store with mobile digital integration {Campaign Spotlight}

Posted January 23rd, 2019 by .

Categories: Campaign Spotlights, Mobile Billboards, Mobile Display Advertising.

Furniture and home furnishings store sales make up a $111.47 billion industry in the U.S. (source: Statista). Peaks for furniture store marketing usually happen around President’s Day (after many new collections launch in February), during home buying season and right before the holidays. [...]
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Travel brands and out-of-home media

Posted January 16th, 2019 by .

Categories: Field Marketing, General Marketing, Mobile Billboards, Mobile Display Advertising, Out-of-Home Industry.

travel brands and out-of-home media
Travel brands, such as airlines, cruise lines, hotels, resorts, convention and visitors bureaus, destinations, tourism and luggage brands, can benefit from out-of-home media plans. Travel brands and out-of-home media make great sense. The big, bold creative opportunity of out-of-home provides [...]
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What are trade show traffic drivers to encourage more attendees to stop by your booth?

Posted November 14th, 2018 by .

Categories: Field Marketing, General Marketing, Mobile Billboards, Mobile Display Advertising.

Tags: ,

trade show traffic drivers
This year alone, we’ve helped brands such as Dentsply, Cohesity and Hitachi drive traffic to their trade show exhibit booths using our out-of-home media formats. Why? Because our mobile billboards, field marketing teams, and mobile display advertising are location-based solutions that [...]
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Geoconquesting: How to steal market share from your competitors

Posted October 31st, 2018 by .

Categories: General Marketing, Mobile Billboards, Mobile Display Advertising.

Tags:

geoconquesting
Geoconquesting is the marketing practice of attracting a competitor’s customers through the use of location-based ads. Engaging customers where they shop, dine or attend specific events with both physical and digital media can be an effective way to sway someone. Whether the competitor is [...]
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Holiday marketing campaigns drive foot traffic and sales

Posted October 11th, 2018 by .

Categories: Field Marketing, General Marketing, Mobile Billboards, Mobile Display Advertising.

Tags: ,

Last year, Ulta Beauty boosted foot traffic at four Philadelphia stores during a holiday marketing campaign. Dominating the areas around each store, a mobile billboard reached a wide number of local shoppers. Paired with a mobile display ad, the integrated campaign also delivered a mobile [...]
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Sports Marketing, Event Advertising and Out-of-Home: Bring Together Fans and Brands

Posted September 26th, 2018 by .

Categories: Field Marketing, General Marketing, Mobile Billboards, Mobile Display Advertising.

Tags: ,

sports marketing
We offer a formula for sports marketing, event advertising and out-of-home that connects brands to sporting fans. No sponsorship required! Sporting events offer your brand visibility and exposure. The average live spectator attendance of an….: NFL game is 68,800 (source) MLB game is over [...]
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The results are in. Out-of-home media drives click-through-rates.

Posted June 28th, 2018 by .

Categories: General Marketing, Mobile Billboards, Mobile Display Advertising, Out-of-Home Industry.

For the past few years, we’ve been championing the use of our media formats to drive online engagement. No one leaves home without their phone these days, right? So out-of-home is a great place to connect with your audience…in two channels at once. An advertiser grabs attention in [...]
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Recap: The Perfect Blend Mixer, discussing OOH + mobile advertising

Posted May 3rd, 2018 by .

Categories: Mobile Display Advertising, News, Out-of-Home Industry.

OOH + mobile panel discussion
To talk about the convergence of out-of-home media with mobile advertising, we gathered 40-50 leading marketing professionals in the Dallas area for a marketing session and interactive cocktail experience. We also gathered the brightest out-of-home media, digital media and marketing agency [...]
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