#GetOutofHome campaign promotes real-world impact of out-of-home media {Campaign Spotlight}

Posted December 12th, 2018 by .

Categories: Campaign Spotlights, News, Out-of-Home Industry.

“Today’s advertising creatives and media planners grew up with the internet in the palm of their hands; they get digital media and push it forward. We want to show them some ideas are too big to stay trapped online. Bold ideas need a bold platform.” // Stephen Freitas, CMO, OAAA (Source) This [...]

Mobile billboards displayed faces of gun violence with coverage during NRA Convention {Campaign Spotlight}

Posted December 5th, 2018 by .

Categories: Campaign Spotlights, News.

Source: AdWeek Mobile billboards brought attendees of the NRA’s annual convention face to face with 20 victims of gun violence. In this public awareness campaign appropriately titled “Face2Face,” volunteers and donors came together to elevate their message about gun violence. [...]

While out-of-home media typically reaches the masses, this mobile billboard was talking to one 15-year-old {Campaign Spotlight}

Posted November 21st, 2018 by .

Categories: Campaign Spotlights, News.

mobile billboard
Darian Lipscomb, a (then) 15-year-old of Prospect, Virginia, had something that Carnival Cruise Line wanted. At age nine, he had created the Snapchat handle @CarnivalCruise to share snaps of his cruise experiences. Earlier this year, Carnival Cruise tracked down the teenager and devised a [...]

Celine generates social media buzz with mobile billboard domination at New York Fashion Week {Campaign Spotlight}

Posted October 16th, 2018 by .

Categories: Campaign Spotlights, News.

Celine mobile billboards
What better way to dominate the streets outside New York Fashion Week events than a domination of six mobile billboards?! That’s exactly what fashion brand Celine did during the fall show this September. Celine, a LVMH brand, recently underwent a brand refresh and was debuting a new line [...]

Mobile billboards go high-tech for safety, risk management

Posted October 9th, 2018 by .

Categories: Mobile Billboards, News.

mobile billboard safety
Who says you can’t teach an old dog new tricks? After 20 years in business, we’ve continued to evolve and adopt new technologies into our fleet (the largest national fleet) of mobile billboards. Over our company’s history, we’ve made advancements. In the 1990s, we relied on paper maps for [...]

Recap: The Perfect Blend Mixer, discussing OOH + mobile advertising

Posted May 3rd, 2018 by .

Categories: Mobile Display Advertising, News, Out-of-Home Industry.

OOH + mobile panel discussion
To talk about the convergence of out-of-home media with mobile advertising, we gathered 40-50 leading marketing professionals in the Dallas area for a marketing session and interactive cocktail experience. We also gathered the brightest out-of-home media, digital media and marketing agency [...]

Sarah Maher Appointed to VP Sales

Posted April 27th, 2018 by .

Categories: News.

We are pleased to announce Sarah Maher has been appointed as VP Sales. With a B.S. in Mass Communications and 15 years’ of experience in the advertising industry, her career started on the agency side working with clients across many verticals. She has been in sales since 2006. Maher joined do [...]

Growth, grit and gratefulness. What we learned at our annual staff summit.

Posted March 13th, 2018 by .

Categories: News.

do it outdoors media team
“If you write anything I say down, write these three things,” advised local motivational speaker Paul Atkinson when he addressed our staff at our annual summit. “Forget the former things. Don’t dwell in the past. New things are coming. “It’s happening [...]

do it outdoors media celebrates its 20th anniversary

Posted November 20th, 2017 by .

Categories: News.

Coventry mobile billboard, then
Twenty years ago, we ran our first ever mobile billboard campaign for New Era Cap during the 1997 World Series in Miami, in which the Florida Marlins reigned victorious. It’s been a hot two decades, which we recently celebrated across our social media channels using the hashtag [...]

Upcycle your mobile billboard vinyl for better sustainability

Posted June 7th, 2017 by .

Categories: Mobile Billboards, News, Out-of-Home Industry.

We love Planet Earth as much as you do. That’s why we’ve made you the Do It Green Promise. One of the ways we partner with our clients on sustainability goals is to re-purpose the vinyl used in our mobile billboard campaigns. So when we met the folks at Relan, we boiled over with [...]

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