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Nielsen OOH Advertising Study, 2019 Edition

Posted June 6th, 2019 by doitoutdoors.

Categories: Mobile Billboards, News, Out-of-Home Industry.

We’ve been demonstrating the value of mobile billboards for over 20 years. So imagine our delight when we learned that mobile billboards had earned a call-out in the Nielsen OOH Advertising Study, 2019 Edition. We weren’t surprised, not at all, at how well mobile billboards [...]

Brand safety with our three promises: production, quality service and safety

Posted March 6th, 2019 by doitoutdoors.

Categories: News.

Tags: safety

Our commitment to clients, it’s how we roll. We are dedicated to great advertising – and your brand safety – at every turn. We promise to run great marketing campaigns by delivering on these three principles: Production, Quality Service and Safety. PRODUCTION We’ve continually [...]

Safety awards added to our mobile billboard driver safety program

Posted February 14th, 2019 by doitoutdoors.

Categories: Mobile Billboards, News.

Tags: safety

Safety is at the core of our business. When you own the largest national fleet of mobile billboards, safety cannot be taken lightly. “Our drivers are the heart of our company,” says Clark LaGanke, our operations field and safety manager. “We have strict pre-screening hiring processes, ongoing [...]

Super Bowl advertising: out-of-home touchdowns {Campaign Spotlight}

Posted February 7th, 2019 by doitoutdoors.

Categories: Campaign Spotlights, General Marketing, Mobile Billboards, News.

Tags: coverage, event

Simon Malls reminded visitors to Atlanta that the Big Game wasn’t the only destination in town. The Department of Homeland Security utilized mobile billboards to remind fans to keep Atlanta safe. When most people think about Super Bowl advertising, they envision TV commercials. [...]

Predicting 2019 trends in out-of-home media (OOH)

Posted January 2nd, 2019 by doitoutdoors.

Categories: General Marketing, News, Out-of-Home Industry.

“Out of home is the only traditional media seeing ad spending growth right now, and for good reason. It remains relevant despite continued development and deployment of new media that have drawn eyeballs away from newspapers, magazines and linear television.” // Gino Sesto, [...]

#GetOutofHome campaign promotes real-world impact of out-of-home media {Campaign Spotlight}

Posted December 12th, 2018 by doitoutdoors.

Categories: Campaign Spotlights, News, Out-of-Home Industry.

“Today’s advertising creatives and media planners grew up with the internet in the palm of their hands; they get digital media and push it forward. We want to show them some ideas are too big to stay trapped online. Bold ideas need a bold platform.” // Stephen Freitas, CMO, OAAA (Source) This [...]

Mobile billboards displayed faces of gun violence with coverage during NRA Convention {Campaign Spotlight}

Posted December 5th, 2018 by doitoutdoors.

Categories: Campaign Spotlights, News.

Source: AdWeek Mobile billboards brought attendees of the NRA’s annual convention face to face with 20 victims of gun violence. In this public awareness campaign appropriately titled “Face2Face,” volunteers and donors came together to elevate their message about gun violence. [...]

While out-of-home media typically reaches the masses, this mobile billboard was talking to one 15-year-old {Campaign Spotlight}

Posted November 21st, 2018 by doitoutdoors.

Categories: Campaign Spotlights, News.

Darian Lipscomb, a (then) 15-year-old of Prospect, Virginia, had something that Carnival Cruise Line wanted. At age nine, he had created the Snapchat handle @CarnivalCruise to share snaps of his cruise experiences. Earlier this year, Carnival Cruise tracked down the teenager and devised a [...]

Celine generates social media buzz with mobile billboard domination at New York Fashion Week {Campaign Spotlight}

Posted October 16th, 2018 by doitoutdoors.

Categories: Campaign Spotlights, News.

What better way to dominate the streets outside New York Fashion Week events than a domination of six mobile billboards?! That’s exactly what fashion brand Celine did during the fall show this September. Celine, a LVMH brand, recently underwent a brand refresh and was debuting a new line [...]

Mobile billboards go high-tech for safety, risk management

Posted October 9th, 2018 by doitoutdoors.

Categories: Mobile Billboards, News.

Tags: safety

Who says you can’t teach an old dog new tricks? After 20 years in business, we’ve continued to evolve and adopt new technologies into our fleet (the largest national fleet) of mobile billboards. Over our company’s history, we’ve made advancements. In the 1990s, we relied [...]

Nielsen OOH Advertising Study, 2019 Edition

Brand safety with our three promises: production, quality service and safety

Safety awards added to our mobile billboard driver safety program

Super Bowl advertising: out-of-home touchdowns {Campaign Spotlight}

Predicting 2019 trends in out-of-home media (OOH)

#GetOutofHome campaign promotes real-world impact of out-of-home media {Campaign Spotlight}

Mobile billboards displayed faces of gun violence with coverage during NRA Convention {Campaign Spotlight}

While out-of-home media typically reaches the masses, this mobile billboard was talking to one 15-year-old {Campaign Spotlight}

Celine generates social media buzz with mobile billboard domination at New York Fashion Week {Campaign Spotlight}

Mobile billboards go high-tech for safety, risk management

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