Out-of-home NFC experiences deliver brand content with a tap

Posted October 24th, 2018 by .

Categories: Field Marketing, General Marketing, Out-of-Home Industry.

Tags: ,

out-of-home NFC
We’re exploring out-of-home NFC experiences, and how you can incorporate NFC into your out-of-home media plans. NFC connects your audience to digital and interactive content through opt-in permissions to provide additional value. What is NFC? Near field communication, or NFC, is a [...]

Mobile billboards drive cannabis advertising

Posted September 19th, 2018 by .

Categories: General Marketing, Mobile Billboards, Out-of-Home Industry.

Twenty years ago when we started this company, cannabis advertising wasn’t even a consideration. But as four more states include marijuana legalization on their ballots this November, cannabis is becoming increasingly mainstream with websites such as https://getkush.io/ being frequented [...]

Mobile billboards aren’t like other billboards or transit, and here’s why

Posted September 12th, 2018 by .

Categories: Mobile Billboards, Out-of-Home Industry.

why use mobile billboards
Mobile billboards are more nontraditional than other out-of-home media formats. Perhaps that’s why we’re sometimes classified under a larger billboard category or listed with transit advertising. Other out-of-home media simply offer broad strokes in a market. Comparing us to them [...]

OOH v. DOOH: Why vinyls are still relevant

Posted September 5th, 2018 by .

Categories: Mobile Billboards, Out-of-Home Industry.

ooh v. dooh
Digital out-of-home is sweeping our industry. It’s trendy, it’s flashy and it’s convenient. It’s also very expensive. Not only do vendors need to install screens, they need to maintain them. All of those added costs are passed along to the advertisers. When we think [...]

Pros and cons of choosing a national partner for your out-of-home media buys

Posted August 22nd, 2018 by .

Categories: General Marketing, Mobile Billboards, Out-of-Home Industry.

national out-of-home media partner
Out-of-home media buyers are charged with finding the best deal for their clients and managing tight budgets to get it all done. But not every mobile billboard provider is equal. Our difference has always been in our approach. We roll a bit differently than most vendors. (Ugh!) In fact, we [...]

Augmented reality turns OOH media into moments

Posted July 30th, 2018 by .

Categories: Out-of-Home Industry.

Tags: ,

augmented reality
“AR is an enhanced view of a real-world environment. It uses technology to supplement the user’s normal view with additional content that enhances the experience.” // Marta Rauch, @martarauch Photo by Augmented Reality News Your family and you are attending a ballgame. As you [...]

The results are in. Out-of-home media drives click-through-rates.

For the past few years, we’ve been championing the use of our media formats to drive online engagement. No one leaves home without their phone these days, right? So out-of-home is a great place to connect with your audience…in two channels at once. An advertiser grabs attention in [...]

Recap: The Perfect Blend Mixer, discussing OOH + mobile advertising

Posted May 3rd, 2018 by .

Categories: Mobile Display Advertising, News, Out-of-Home Industry.

OOH + mobile panel discussion
To talk about the convergence of out-of-home media with mobile advertising, we gathered 40-50 leading marketing professionals in the Dallas area for a marketing session and interactive cocktail experience. We also gathered the brightest out-of-home media, digital media and marketing agency [...]

Upcycle your mobile billboard vinyl for better sustainability

Posted June 7th, 2017 by .

Categories: Mobile Billboards, News, Out-of-Home Industry.

We love Planet Earth as much as you do. That’s why we’ve made you the Do It Green Promise. One of the ways we partner with our clients on sustainability goals is to re-purpose the vinyl used in our mobile billboard campaigns. So when we hear about companies such as Rareform (as seen [...]

5 Media industry leaders predict the future of OOH

Posted April 6th, 2017 by .

Categories: Out-of-Home Industry.

We as an industry always want to be on the forefront. We’re looking for first-to-market ideas and paving the wave for the future of OOH. Read what five industry leaders see in OOH’s future:   “I believe it will continue to grow, especially with the new technology [...]

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