Who says you can’t teach an old dog new tricks?
After 20 years in business, we’ve continued to evolve and adopt new technologies into our fleet (the largest national fleet) of mobile billboards.
Over our company’s history, we’ve made advancements. In the 1990s, we relied on paper maps for routing until we developed our true proximity targeting digital routes. We led the way in greener fleet management practices. We upgraded our framing system to make posting vinyl creative so much easier, safer and attractive. And we were on the forefront of the OOH + Mobile convergence by putting beacons in our units and adding display advertising to our offerings.
Last year, we incorporated and trained our team on the latest fleet technology within our mobile billboards. This includes:
- New turn-by-turn strategic routing system
- Tablets for every unit that have audio GPS
- Advanced GPS tracking for our management team
- Speed and hard brake alerts to help us effectively manage driver performance through always-on monitoring
- In-cab, side, and rear cameras to record critical safety events
- Improved campaign photo submissions
- Electronic submission of pre/post-trip inspections and unit condition reports, allowing management faster access to maintenance issues
Our professional drivers have a lot of responsibility when executing a campaign. Their roles are vital to the health of our business, so we continually work to improve the tools in which they have access.
The XRS system also allows immediate access to every driver’s hours of service records. This ensures we are in compliance with Department of Transportation regulations and has helped us better manage each driver’s workload. In return, we have improved the proper work-to-rest ratio for the drivers, creating a safer driving fleet.
“The technology we’ve enhanced our fleet with is just one piece of the safety puzzle,” says Clark LaGanke, our operations field and safety manager. “Our drivers receive ongoing training. We inspect and maintain our vehicles regularly. There’s risk management policies in play to keep our team and our advertiser brands protected.”
In other words, we take safety seriously.
Since implementing the technology, we’ve seen over a 100% reduction in hard brakes and fewer paid insurance claims. That is a result of a daily focus on our overall safety program and improving the ‘safety culture’ of our drivers, staff and management.
“The technology helps us improve productivity and performance,” adds LaGanke. “That only makes the value for our advertisers greater.”
To learn more about our safety measures, please contact us.