Posted September 30th, 2019 by doitoutdoors.
Categories: General Marketing, Mobile Billboards, Mobile Display Advertising, Out-of-Home Industry.
Tags: attribution, beacons, digital, digital engagement, mobile billboards, OOH, proximity
Digital mobile advertising is a growing trend among marketers. To amplify those results and improve media performance, pair your mobile advertising campaign with out-of-home media (OOH). As advertisers move away from TV, radio and print, they turn to an integrated media plan with out-of-home [...]