Mobile advertising paired with out-of-home media achieves highly targeted results

Digital mobile advertising is a growing trend among marketers. To amplify those results and improve media performance, pair your mobile advertising campaign with out-of-home media (OOH). As advertisers move away from TV, radio and print, they turn to an integrated media plan with out-of-home [...]

Technology solves OOH’s attribution problem

Posted December 8th, 2015 by .

Categories: Out-of-Home Industry.

Tags: , ,

UPDATED: 1.29.16 For years, the out-of-home industry has struggled with attribution. We could estimate impressions, sure. But we couldn’t scientifically prove our attribution theories. Until now. Digital integration provides an attribution model to OOH. Digital OOH attribution now rivals [...]

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