Mobile advertising paired with out-of-home media achieves highly targeted results

Digital mobile advertising is a growing trend among marketers. To amplify those results and improve media performance, pair your mobile advertising campaign with out-of-home media (OOH). As advertisers move away from TV, radio and print, they turn to an integrated media plan with out-of-home [...]

Micro-Moments: The new way to reach consumers

Micro-Moments
BY REBECCA DELLINGER It’s no secret people are interacting with their smartphones more and more every day. That’s great for advertisers, right? More phone time means more time to get impressions, doesn’t it? Not necessarily! Sometimes, a user’s phone interactions are very personal, such as [...]

Digital OOH goes beyond LCD screens; for us, it’s about integration

Digital Engagement
Over the last few years, we’ve been experiencing an evolution of the out-of-home advertising industry. The intersection between digital and OOH soon became known as Digital OOH, or DOOH. While everyone else in the industry was putting programmable LCD screens on their media, we took a [...]

Technology solves OOH’s attribution problem

Posted December 8th, 2015 by .

Categories: Out-of-Home Industry.

Tags: , ,

UPDATED: 1.29.16 For years, the out-of-home industry has struggled with attribution. We could estimate impressions, sure. But we couldn’t scientifically prove our attribution theories. Until now. Digital integration provides an attribution model to OOH. Digital OOH attribution now rivals [...]

Mobile Advertising + Mobile Billboards = OOH Digital Engagements

Posted December 1st, 2015 by .

Categories: Mobile Billboards, Out-of-Home Industry.

Tags: , , ,

UPDATED: 1.29.16 “Mobile + OOH has the potential to revolutionize the medium and elevate the conversation brands are having with their consumers.” –Mikhail Damiani, Blue Bite In a recent industry newsletter (as quoted here), Mikhail Damiani of Blue Bite discussed the paradigm shift [...]

We’re launching the first beacon-enabled mobile out-of-home advertising solution

Posted August 18th, 2015 by .

Categories: News.

Tags: , , ,

Leveraging Blue Bite and Gimbal Beacon Technology in Our Mobile Billboard Units Nationwide, We Now Offer Proximity-Based Digital Out-of-Home Media Gimbal, Inc., the leader in location and proximity-based mobile engagement today announced a partnership with our team – do it outdoors media, [...]

Subscribe

Enter your email address to subscribe to our blog posts!

Keep in touch. Join our email list!