– beacons

Mobile advertising paired with out-of-home media achieves highly targeted results

Posted September 30th, 2019 by doitoutdoors.

Categories: General Marketing, Mobile Billboards, Mobile Display Advertising, Out-of-Home Industry.

Tags: attribution, beacons, digital, digital engagement, mobile billboards, OOH, proximity

Digital mobile advertising is a growing trend among marketers. It can be hard to keep up with the trends and advertise yourself, but sites like Spark Outbound can help you with this. To amplify those results and improve media performance, pair your mobile advertising campaign with out-of-home [...]

Micro-Moments: The new way to reach consumers

Posted July 6th, 2016 by doitoutdoors.

Categories: Out-of-Home Industry.

Tags: beacons, digital, digital engagement, DOOH, mobile billboards, OOH, proximity

BY REBECCA DELLINGER It’s no secret people are interacting with their smartphones more and more every day. That’s great for advertisers, right? More phone time means more time to get impressions, doesn’t it? Not necessarily! Sometimes, a user’s phone interactions are very personal, such as [...]

Digital OOH goes beyond LCD screens; for us, it’s about integration

Posted May 3rd, 2016 by doitoutdoors.

Categories: Mobile Billboards, Out-of-Home Industry.

Tags: beacons, digital, digital engagement, DOOH, OOH

Over the last few years, we’ve been experiencing an evolution of the out-of-home advertising industry. The intersection between digital and OOH soon became known as Digital OOH, or DOOH. While everyone else in the industry was putting programmable LCD screens on their media, we took a [...]

Technology solves OOH’s attribution problem

Posted December 8th, 2015 by doitoutdoors.

Categories: Out-of-Home Industry.

Tags: attribution, beacons, digital

UPDATED: 1.29.16 For years, the out-of-home industry has struggled with attribution. We could estimate impressions, sure. But we couldn’t scientifically prove our attribution theories. Until now. Digital integration provides an attribution model to OOH. Digital OOH attribution now rivals [...]

Mobile Advertising + Mobile Billboards = OOH Digital Engagements

Posted December 1st, 2015 by doitoutdoors.

Categories: Mobile Billboards, Out-of-Home Industry.

Tags: beacons, digital, digital engagement, proximity

UPDATED: 1.29.16 “Mobile + OOH has the potential to revolutionize the medium and elevate the conversation brands are having with their consumers.” –Mikhail Damiani, Blue Bite In a recent industry newsletter (as quoted here), Mikhail Damiani of Blue Bite discussed the paradigm shift [...]

We’re launching the first beacon-enabled mobile out-of-home advertising solution

Posted August 18th, 2015 by doitoutdoors.

Categories: News.

Tags: beacons, digital, DOOH, Gimbal

Leveraging Blue Bite and Gimbal Beacon Technology in Our Mobile Billboard Units Nationwide, We Now Offer Proximity-Based Digital Out-of-Home Media Gimbal, Inc., the leader in location and proximity-based mobile engagement today announced a partnership with our team – do it outdoors media, [...]

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