Grocery retailers / supermarkets and marketing with out-of-home media (OOH)

grocery retailers
Are you a marketer charged with generating brand awareness and foot traffic to grocery retailers / supermarkets? Out-of-home media (OOH) is a viable solution for you. Whether you’re a discounter, a premiere grocer or a specialty store, you’re looking for ways to build your brand and [...]

Challenger brand marketing strategies to rise against the competition

guerrilla marketing for challenger brands
“What all marketers can learn from challenger brands is to be hungrier and be willing to take more risks, whether by investing in innovative new technologies or opening their marketing playbooks to more experimentation. In a word? Be fearless.” //Panos Bethanis, CEO of Survey.com, [...]

Under Armour promotes grand opening with mobile billboard, field marketing, athlete signing {Campaign Spotlight}

Posted July 11th, 2017 by .

Categories: Campaign Spotlights.

Tags: , , ,

The Under Armour Segway squad hit the streets of beautiful and sunny Round Rock, Texas, to get shoppers excited for the upcoming Under Armour factory house store grand opening event. In addition to the brand ambassadors, a mobile billboard provided brand awareness for the new store and its [...]

C-store marketing challenges solved with out-of-home advertising

c-store marketing
“So the size of the store keeps growing, and it’s going to grow because of beer and growing food service that’s going to require seating and other things. Convenience stores sell time. When people are in a hurry, they think of a convenience store, and they love us because they can pull up [...]

GSK stands up to cancer with NicoDerm products {Campaign Spotlight}

Posted October 18th, 2016 by .

Categories: Campaign Spotlights.

Tags: ,

stand up to cancer mobile billboard creative
GlaxoSmithKline (GSK) stood up to cancer this fall with a combination mobile billboard and field marketing campaign. We activated in multiple cities, including: Boston, Chicago, Miami, Los Angeles, New York and Washington, D.C. Promoting their Nicorette and NicoDerm products, the campaign drove [...]

PSECU keeps it cool on college campuses {Campaign Spotlight}

Posted August 25th, 2016 by .

Categories: Campaign Spotlights.

Tags: ,

PSECU Campus Marketing
While the August weather heats up, PSECU is helping to keep college students cool during move-in days! Starting on August 16, and wrapping up on August 29, we’re sending PSECU-branded sampling bikes stocked with Italian ice and jet packs full of lemonade to college and university campuses in [...]

Back to school advertising tips and tricks

college marketing
Hey retailers, it’s here…the back-to-school frenzy! Are you ready? What’s grown to a $75 billion industry and the second largest seasonal shopping period of the year, the back-to-school rush is marked for mid-July. Retailers are scheduling omni-channel back to school [...]

Booking your brand ambassadors has never been more seamless!

Posted March 29th, 2016 by .

Categories: Field Marketing.

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out-of-home field marketing team
Have you ever wondered how we book and train the brand ambassadors on your field marketing campaigns? During 2015, we employed 1,632 brand ambassadors for a collective 8,523 hours during 389 total activations. These are the representatives in our street teams, Segway squads and JetPack teams. [...]

Hyper local targeting strategies achieve multiple advertising objectives

local outdoor advertising
Even global marketing officers must think about the audiences in singular markets. Hyper-local targeting strategies achieve various goals across a global brand’s marketing plan. In-market advertising is a great way to personify your brand at a micro-level and can make consumers feel more [...]

Brand ambassadors outreach to the homeless in a guerrilla marketing campaign with heart

Posted November 17th, 2015 by .

Categories: Campaign Spotlights, Field Marketing, News.

Tags:

street flyers
Have you ever been a participant in a cardboard village? It’s an eye-opening experience to the haves and the have-nots of the world. And there are real people living out-of-home every day, every night, all year long. During National Hunger & Homelessness Awareness Week, we wanted to [...]

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