Why digital marketers like out-of-home media (OOH)

Posted October 4th, 2019 by .

Categories: Mobile Display Advertising, Out-of-Home Industry.

Tags: , ,

digital marketing and OOH
How can out-of-home media improve digital marketing strategies? Digital and out-of-home media (OOH) may seem like an odd pair when talking about ways to improve digital marketing. If you’re a digital marketer, you might even be thinking, “What’s an OOH media company going to [...]
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Mobile advertising paired with out-of-home media achieves highly targeted results

Posted September 30th, 2019 by .

Categories: General Marketing, Mobile Billboards, Mobile Display Advertising, Out-of-Home Industry.

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Digital mobile advertising is a growing trend among marketers. It can be hard to keep up with the trends and advertise yourself, but sites like Spark Outbound can help you with this. To amplify those results and improve media performance, pair your mobile advertising campaign with out-of-home [...]
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Create tracking URLs and measure audience insights through Google Analytics

Posted April 17th, 2019 by .

Categories: General Marketing, Mobile Display Advertising.

Tags: ,

mobile display advertising
Our media formats are designed to reach the right audiences during key moments at strategic locations. Brands can laser-focus their messaging both physically and digitally. We’ve seen great success in pairing our real world media with mobile display advertising to further engage [...]
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Out-of-home NFC experiences deliver brand content with a tap

Posted October 24th, 2018 by .

Categories: Field Marketing, General Marketing, Out-of-Home Industry.

Tags: ,

out-of-home NFC
We’re exploring out-of-home NFC experiences, and how you can incorporate NFC into your out-of-home media plans. NFC connects your audience to digital and interactive content through opt-in permissions to provide additional value. What is NFC? Near field communication, or NFC, is a [...]
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8 Calls-to-action you should use on a mobile billboard

Posted July 26th, 2017 by .

Categories: General Marketing, Mobile Billboards.

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Mariano's mobile billboard
Out-of-home creative is often visual storytelling. Messages are short and focused on one key concept. Designs promote clarity and boldness. Great out-of-home (OOH) ads stimulate imaginations and intrigue…and influence action. In a 2017 Nielsen OOH Online Activation Study, data shows that [...]
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TV Land combined out-of-home media with mobile geofencing {Campaign Spotlight}

Posted June 27th, 2017 by .

Categories: Campaign Spotlights.

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As the largest national mobile billboard company, we’re always innovating to deliver the best results for our advertisers. That’s why we champion the integration of mobile advertising with out-of-home (OOH) media plans. Not only do our mobile billboards target exact audiences in the [...]
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C-store marketing challenges solved with out-of-home advertising

Posted January 4th, 2017 by .

Categories: Field Marketing, Mobile Billboards.

Tags: , , , ,

c-store marketing
“So the size of the store keeps growing, and it’s going to grow because of beer and growing food service that’s going to require seating and other things. Convenience stores sell time. When people are in a hurry, they think of a convenience store, and they love us because they [...]
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Pokemon Go: How to create fun, relevant out-of-home advertising

Posted July 25th, 2016 by .

Categories: Out-of-Home Industry.

Tags: , ,

Pokemon Go
You’ve gotta catch ’em all BY BRYCE STARNER In the past few weeks since the inception of the Pokemon Go app, our world has transformed into a mythical land that’s teeming with augmented reality creatures. Whether you’re using the bathroom, casually strolling through the park with [...]
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Micro-Moments: The new way to reach consumers

Posted July 6th, 2016 by .

Categories: Out-of-Home Industry.

Tags: , , , , , ,

Micro-Moments
BY REBECCA DELLINGER It’s no secret people are interacting with their smartphones more and more every day. That’s great for advertisers, right? More phone time means more time to get impressions, doesn’t it? Not necessarily! Sometimes, a user’s phone interactions are very personal, such as [...]
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Back to school advertising tips and tricks

Posted June 28th, 2016 by .

Categories: Field Marketing, Mobile Billboards.

Tags: , , , ,

college marketing
Hey retailers, it’s here…the back-to-school frenzy! There are a lot of parents getting their kids ready for school, from public school to private schools similar to these private schools in houston, texas, it’s an annual event that most parents are looking forward to, are you [...]
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