Why digital marketers like out-of-home media (OOH)

digital marketing and OOH
Digital marketing and out-of-home media (OOH) may seem like an odd pair. If you’re a digital marketer, you might even be thinking, “What’s an OOH media company going to say that will improve my digital media performance?” We’re glad you asked! OOH media can help [...]

Mobile advertising paired with out-of-home media achieves highly targeted results

Digital mobile advertising is a growing trend among marketers. To amplify those results and improve media performance, pair your mobile advertising campaign with out-of-home media (OOH). As advertisers move away from TV, radio and print, they turn to an integrated media plan with out-of-home [...]

Create tracking URLs and measure audience insights through Google Analytics

Posted April 17th, 2019 by .

Categories: General Marketing, Mobile Display Advertising.

Tags: ,

mobile display advertising
Our media formats are designed to reach the right audiences during key moments at strategic locations. Brands can laser-focus their messaging both physically and digitally. We’ve seen great success in pairing our real world media with mobile display advertising to further engage [...]

Out-of-home NFC experiences deliver brand content with a tap

Posted October 24th, 2018 by .

Categories: Field Marketing, General Marketing, Out-of-Home Industry.

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out-of-home NFC
We’re exploring out-of-home NFC experiences, and how you can incorporate NFC into your out-of-home media plans. NFC connects your audience to digital and interactive content through opt-in permissions to provide additional value. What is NFC? Near field communication, or NFC, is a [...]

8 Calls-to-action you should use on a mobile billboard

Mariano's mobile billboard
Out-of-home creative is often visual storytelling. Messages are short and focused on one key concept. Designs promote clarity and boldness. Great out-of-home (OOH) ads stimulate imaginations and intrigue…and influence action. In a 2017 Nielsen OOH Online Activation Study, data shows that [...]

TV Land combined out-of-home media with mobile geofencing {Campaign Spotlight}

Posted June 27th, 2017 by .

Categories: Campaign Spotlights.

Tags: , , ,

As the largest national mobile billboard company, we’re always innovating to deliver the best results for our advertisers. That’s why we champion the integration of mobile advertising with out-of-home (OOH) media plans. Not only do our mobile billboards target exact audiences in the [...]

C-store marketing challenges solved with out-of-home advertising

c-store marketing
“So the size of the store keeps growing, and it’s going to grow because of beer and growing food service that’s going to require seating and other things. Convenience stores sell time. When people are in a hurry, they think of a convenience store, and they love us because they can pull up [...]

Pokemon Go: How to create fun, relevant out-of-home advertising

Posted July 25th, 2016 by .

Categories: Out-of-Home Industry.

Tags: , ,

Pokemon Go
You’ve gotta catch ’em all BY BRYCE STARNER In the past few weeks since the inception of the Pokemon Go app, our world has transformed into a mythical land that’s teeming with augmented reality creatures. Whether you’re using the bathroom, casually strolling through the park with [...]

Micro-Moments: The new way to reach consumers

Micro-Moments
BY REBECCA DELLINGER It’s no secret people are interacting with their smartphones more and more every day. That’s great for advertisers, right? More phone time means more time to get impressions, doesn’t it? Not necessarily! Sometimes, a user’s phone interactions are very personal, such as [...]

Back to school advertising tips and tricks

college marketing
Hey retailers, it’s here…the back-to-school frenzy! There are a lot of parents getting their kids ready for school, from public school to private schools similar to these private schools in houston, texas, it’s an annual event that most parents are looking forward to, are you [...]

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