Create tracking URLs and measure audience insights through Google Analytics

Posted April 17th, 2019 by .

Categories: General Marketing, Mobile Display Advertising.

Tags: ,

mobile display advertising
Our media formats are designed to reach the right audiences during key moments at strategic locations. Brands can laser-focus their messaging both physically and digitally. We’ve seen great success in pairing our real world media with mobile display advertising to further engage [...]

Out-of-home NFC experiences deliver brand content with a tap

Posted October 24th, 2018 by .

Categories: Field Marketing, General Marketing, Out-of-Home Industry.

Tags: ,

out-of-home NFC
We’re exploring out-of-home NFC experiences, and how you can incorporate NFC into your out-of-home media plans. NFC connects your audience to digital and interactive content through opt-in permissions to provide additional value. What is NFC? Near field communication, or NFC, is a [...]

8 Calls-to-action you should use on a mobile billboard

Mariano's mobile billboard
Out-of-home creative is often visual storytelling. Messages are short and focused on one key concept. Designs promote clarity and boldness. Great out-of-home (OOH) ads stimulate imaginations and intrigue…and influence action. In a 2017 Nielsen OOH Online Activation Study, data shows that [...]

TV Land combined out-of-home media with mobile geofencing {Campaign Spotlight}

Posted June 27th, 2017 by .

Categories: Campaign Spotlights.

Tags: , , ,

As the largest national mobile billboard company, we’re always innovating to deliver the best results for our advertisers. That’s why we champion the integration of mobile advertising with out-of-home (OOH) media plans. Not only do our mobile billboards target exact audiences in the [...]

Mobile advertising paired with out-of-home media achieves highly targeted results

What is OOH + Mobile Advertising? We’ve been spearheading the conversation of combining out-of-home media with mobile advertising for the past few years. Today, it’s a hot topic in the industry. And no wonder! An eMarketer report shows a steady incline in time spent per day on [...]

C-store marketing challenges solved with out-of-home advertising

c-store marketing
“So the size of the store keeps growing, and it’s going to grow because of beer and growing food service that’s going to require seating and other things. Convenience stores sell time. When people are in a hurry, they think of a convenience store, and they love us because they can pull up [...]

Pokemon Go: How to create fun, relevant out-of-home advertising

Posted July 25th, 2016 by .

Categories: Out-of-Home Industry.

Tags: , ,

Pokemon Go
You’ve gotta catch ’em all BY BRYCE STARNER In the past few weeks since the inception of the Pokemon Go app, our world has transformed into a mythical land that’s teeming with augmented reality creatures. Whether you’re using the bathroom, casually strolling through the park with [...]

Micro-Moments: The new way to reach consumers

Micro-Moments
BY REBECCA DELLINGER It’s no secret people are interacting with their smartphones more and more every day. That’s great for advertisers, right? More phone time means more time to get impressions, doesn’t it? Not necessarily! Sometimes, a user’s phone interactions are very personal, such as [...]

Back to school advertising tips and tricks

college marketing
Hey retailers, it’s here…the back-to-school frenzy! Are you ready? What’s grown to a $75 billion industry and the second largest seasonal shopping period of the year, the back-to-school rush is marked for mid-July. Retailers are scheduling omni-channel back to school [...]

Digital OOH goes beyond LCD screens; for us, it’s about integration

Digital Engagement
Over the last few years, we’ve been experiencing an evolution of the out-of-home advertising industry. The intersection between digital and OOH soon became known as Digital OOH, or DOOH. While everyone else in the industry was putting programmable LCD screens on their media, we took a [...]

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