Digital OOH goes beyond LCD screens; for us, it’s about integration

Digital Engagement
Over the last few years, we’ve been experiencing an evolution of the out-of-home advertising industry. The intersection between digital and OOH soon became known as Digital OOH, or DOOH. While everyone else in the industry was putting programmable LCD screens on their media, we took a [...]

Mobile Advertising + Mobile Billboards = OOH Digital Engagements

Posted December 1st, 2015 by .

Categories: Mobile Billboards, Out-of-Home Industry.

Tags: , , ,

UPDATED: 1.29.16 “Mobile + OOH has the potential to revolutionize the medium and elevate the conversation brands are having with their consumers.” –Mikhail Damiani, Blue Bite In a recent industry newsletter (as quoted here), Mikhail Damiani of Blue Bite discussed the paradigm shift [...]

Out-of-home advertising amplifies reach, engages consumers

Posted August 24th, 2015 by .

Categories: Out-of-Home Industry.

Tags: , , , ,

The out-of-home advertising industry has transformed itself. According to the USA Touchpoints/RealityMine study, “OOH and Today’s Mobile Consumer” which was released earlier this year, one of OOH’s greatest advantages is its ability to connect with consumers directly [...]


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