Over the last few years, we’ve been experiencing an evolution of the out-of-home advertising industry. The intersection between digital and OOH soon became known as Digital OOH, or DOOH. While everyone else in the industry was putting programmable LCD screens on their media, we took a [...]

UPDATED: 1.29.16 “Mobile + OOH has the potential to revolutionize the medium and elevate the conversation brands are having with their consumers.” –Mikhail Damiani, Blue Bite In a recent industry newsletter (as quoted here), Mikhail Damiani of Blue Bite discussed the paradigm shift [...]

The out-of-home advertising industry has transformed itself. According to the USA Touchpoints/RealityMine study, “OOH and Today’s Mobile Consumer” which was released earlier this year, one of OOH’s greatest advantages is its ability to connect with consumers directly [...]