Why digital marketers like out-of-home media (OOH)

Posted October 4th, 2019 by .

Categories: Mobile Display Advertising, Out-of-Home Industry.

Tags: , ,

digital marketing and OOH
How can out-of-home media improve digital marketing strategies? Digital and out-of-home media (OOH) may seem like an odd pair when talking about ways to improve digital marketing. If you’re a digital marketer, you might even be thinking, “What’s an OOH media company going to [...]
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Mobile advertising paired with out-of-home media achieves highly targeted results

Posted September 30th, 2019 by .

Categories: General Marketing, Mobile Billboards, Mobile Display Advertising, Out-of-Home Industry.

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Digital mobile advertising is a growing trend among marketers. It can be hard to keep up with the trends and advertise yourself, but sites like Spark Outbound can help you with this. To amplify those results and improve media performance, pair your mobile advertising campaign with out-of-home [...]
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Create tracking URLs and measure audience insights through Google Analytics

Posted April 17th, 2019 by .

Categories: General Marketing, Mobile Display Advertising.

Tags: ,

mobile display advertising
Our media formats are designed to reach the right audiences during key moments at strategic locations. Brands can laser-focus their messaging both physically and digitally. We’ve seen great success in pairing our real world media with mobile display advertising to further engage [...]
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Augmented reality turns OOH media into moments

Posted July 30th, 2018 by .

Categories: Out-of-Home Industry.

Tags: ,

augmented reality
“AR is an enhanced view of a real-world environment. It uses technology to supplement the user’s normal view with additional content that enhances the experience.” // Marta Rauch, @martarauch Photo by Augmented Reality News Your family and you are attending a ballgame. As you [...]
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8 Calls-to-action you should use on a mobile billboard

Posted July 26th, 2017 by .

Categories: General Marketing, Mobile Billboards.

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Mariano's mobile billboard
Out-of-home creative is often visual storytelling. Messages are short and focused on one key concept. Designs promote clarity and boldness. Great out-of-home (OOH) ads stimulate imaginations and intrigue…and influence action. In a 2017 Nielsen OOH Online Activation Study, data shows that [...]
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TV Land combined out-of-home media with mobile geofencing {Campaign Spotlight}

Posted June 27th, 2017 by .

Categories: Campaign Spotlights.

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As the largest national mobile billboard company, we’re always innovating to deliver the best results for our advertisers. That’s why we champion the integration of mobile advertising with out-of-home (OOH) media plans. Not only do our mobile billboards target exact audiences in the [...]
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Micro-Moments: The new way to reach consumers

Posted July 6th, 2016 by .

Categories: Out-of-Home Industry.

Tags: , , , , , ,

Micro-Moments
BY REBECCA DELLINGER It’s no secret people are interacting with their smartphones more and more every day. That’s great for advertisers, right? More phone time means more time to get impressions, doesn’t it? Not necessarily! Sometimes, a user’s phone interactions are very personal, such as [...]
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Digital OOH goes beyond LCD screens; for us, it’s about integration

Posted May 3rd, 2016 by .

Categories: Mobile Billboards, Out-of-Home Industry.

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Digital Engagement
Over the last few years, we’ve been experiencing an evolution of the out-of-home advertising industry. The intersection between digital and OOH soon became known as Digital OOH, or DOOH. While everyone else in the industry was putting programmable LCD screens on their media, we took a [...]
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Technology solves OOH’s attribution problem

Posted December 8th, 2015 by .

Categories: Out-of-Home Industry.

Tags: , ,

UPDATED: 1.29.16 For years, the out-of-home industry has struggled with attribution. We could estimate impressions, sure. But we couldn’t scientifically prove our attribution theories. Until now. Digital integration provides an attribution model to OOH. Digital OOH attribution now rivals [...]
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Mobile Advertising + Mobile Billboards = OOH Digital Engagements

Posted December 1st, 2015 by .

Categories: Mobile Billboards, Out-of-Home Industry.

Tags: , , ,

UPDATED: 1.29.16 “Mobile + OOH has the potential to revolutionize the medium and elevate the conversation brands are having with their consumers.” –Mikhail Damiani, Blue Bite In a recent industry newsletter (as quoted here), Mikhail Damiani of Blue Bite discussed the paradigm shift [...]
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