Micro-Moments: The new way to reach consumers

Micro-Moments
BY REBECCA DELLINGER It’s no secret people are interacting with their smartphones more and more every day. That’s great for advertisers, right? More phone time means more time to get impressions, doesn’t it? Not necessarily! Sometimes, a user’s phone interactions are very personal, such as [...]

Back to school advertising tips and tricks

college marketing
Hey retailers, it’s here…the back-to-school frenzy! There are a lot of parents getting their kids ready for school, from public school to private schools similar to these private schools in houston, texas, it’s an annual event that most parents are looking forward to, are you [...]

Mobile Billboard Pays Tribute to Fallen Police Officers {Campaign Spotlight}

Posted May 25th, 2016 by .

Categories: Campaign Spotlights, Mobile Billboards.

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Law Enforcement United Bicycle Tour Road to Hope
Every year, a group of law enforcement officers and family member survivors make a 250-mile bicycle journey in remembrance of fallen police officers. They start in Reading, Pennsylvania, and trek to Washington, D.C., each May. “It’s a long, three-day bike ride, but it’s all to [...]

University of Oklahoma puts the OU in Houston during Final Four {Campaign Spotlight}

Posted April 12th, 2016 by .

Categories: Campaign Spotlights.

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Final Four Advertising
When University of Oklahoma (OU) made it to the Final Four, they put the OU in Houston! A mobile billboard stirred more excitement for the Sooners and their fans. The athlete mobile billboard, itself, representing three of the team’s star players, got lots of stares and cheers. It also [...]

Texas A&M celebrates new signees with mobile billboards {Campaign Spotlight}

Posted April 5th, 2016 by .

Categories: Campaign Spotlights, Mobile Billboards.

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Texas A&M mobile billboard
In what’s become a tradition, we recently ran a mobile billboard campaign for Texas A&M. The objective was to create excitement around their new signees. Each mobile billboard was sent to a different region across Texas near the recruits’ hometowns. We showcased the Texas [...]

Hyper local targeting strategies achieve multiple advertising objectives

local outdoor advertising
Even global marketing officers must think about the audiences in singular markets. Hyper-local targeting strategies achieve various goals across a global brand’s marketing plan. In-market advertising is a great way to personify your brand at a micro-level and can make consumers feel more [...]

Xfinity hits 35 colleges during move-in days {Campaign Spotlight}

Posted October 13th, 2015 by .

Categories: Campaign Spotlights.

Tags: ,

college tour
Back to campus, right as the new season premieres are starting again. As a college student, you need to save money but also want entertainment at your fingertips. Xfinity just may offer the perfect solution. And they wanted to let students know. During a two-week time period, as college [...]

Pepsi invades Nashville with mobile billboard domination {Campaign Spotlight}

Posted September 29th, 2015 by .

Categories: Campaign Spotlights.

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mobile billboard campaign
Imagine you are one of the 87,000+ country music fans in Nashville for the CMA Fest. You’ve got your favorite kicks on and passes to all the top-rated destinations. You head out of the hotel and toward the same coffeehouse that Taylor Swift is rumored to frequent. (Secretly, you’re [...]

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