Mobile advertising paired with out-of-home media achieves highly targeted results

Digital mobile advertising is a growing trend among marketers. To amplify those results and improve media performance, pair your mobile advertising campaign with out-of-home media (OOH). As advertisers move away from TV, radio and print, they turn to an integrated media plan with out-of-home [...]

Under Armour promotes grand opening with mobile billboard, field marketing, athlete signing {Campaign Spotlight}

Posted July 11th, 2017 by .

Categories: Campaign Spotlights.

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The Under Armour Segway squad hit the streets of beautiful and sunny Round Rock, Texas, to get shoppers excited for the upcoming Under Armour factory house store grand opening event. In addition to the brand ambassadors, a mobile billboard provided brand awareness for the new store and its [...]

TV Land combined out-of-home media with mobile geofencing {Campaign Spotlight}

Posted June 27th, 2017 by .

Categories: Campaign Spotlights.

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As the largest national mobile billboard company, we’re always innovating to deliver the best results for our advertisers. That’s why we champion the integration of mobile advertising with out-of-home (OOH) media plans. Not only do our mobile billboards target exact audiences in the [...]

Micro-Moments: The new way to reach consumers

Micro-Moments
BY REBECCA DELLINGER It’s no secret people are interacting with their smartphones more and more every day. That’s great for advertisers, right? More phone time means more time to get impressions, doesn’t it? Not necessarily! Sometimes, a user’s phone interactions are very personal, such as [...]

Back to school advertising tips and tricks

college marketing
Hey retailers, it’s here…the back-to-school frenzy! There are a lot of parents getting their kids ready for school, from public school to private schools similar to these private schools in houston, texas, it’s an annual event that most parents are looking forward to, are you [...]

Digital OOH goes beyond LCD screens; for us, it’s about integration

Digital Engagement
Over the last few years, we’ve been experiencing an evolution of the out-of-home advertising industry. The intersection between digital and OOH soon became known as Digital OOH, or DOOH. While everyone else in the industry was putting programmable LCD screens on their media, we took a [...]

Hyper local targeting strategies achieve multiple advertising objectives

local outdoor advertising
Even global marketing officers must think about the audiences in singular markets. Hyper-local targeting strategies achieve various goals across a global brand’s marketing plan. In-market advertising is a great way to personify your brand at a micro-level and can make consumers feel more [...]

Out-of-home advertising amplifies reach, engages consumers

Posted August 24th, 2015 by .

Categories: Out-of-Home Industry.

Tags: , , , ,

The out-of-home advertising industry has transformed itself. According to the USA Touchpoints/RealityMine study, “OOH and Today’s Mobile Consumer” which was released earlier this year, one of OOH’s greatest advantages is its ability to connect with consumers directly [...]

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