2020 OOH advertising outlooks and how mobile billboards fit in

Posted July 7th, 2020 by .

Categories: Mobile Billboards, Mobile Display Advertising, Uncategorized.

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2020 OOH Advertising Outlooks
People are getting out of their houses and still have the ability to consume OOH advertising; the ways in which they consume it and where they can consume it has pivoted. This is where brands can really take advantage of the power and flexibility of the various OOH media formats.
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Mobile advertising paired with out-of-home media achieves highly targeted results

Posted September 30th, 2019 by .

Categories: General Marketing, Mobile Billboards, Mobile Display Advertising, Out-of-Home Industry.

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Digital mobile advertising is a growing trend among marketers. It can be hard to keep up with the trends and advertise yourself, but sites like Spark Outbound can help you with this. To amplify those results and improve media performance, pair your mobile advertising campaign with out-of-home [...]
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Under Armour promotes grand opening with mobile billboard, field marketing, athlete signing {Campaign Spotlight}

Posted July 11th, 2017 by .

Categories: Campaign Spotlights.

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The Under Armour Segway squad hit the streets of beautiful and sunny Round Rock, Texas, to get shoppers excited for the upcoming Under Armour factory house store grand opening event. In addition to the brand ambassadors, a mobile billboard provided brand awareness for the new store and its [...]
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TV Land combined out-of-home media with mobile geofencing {Campaign Spotlight}

Posted June 27th, 2017 by .

Categories: Campaign Spotlights.

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As the largest national mobile billboard company, we’re always innovating to deliver the best results for our advertisers. That’s why we champion the integration of mobile advertising with out-of-home (OOH) media plans. Not only do our mobile billboards target exact audiences in the [...]
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Micro-Moments: The new way to reach consumers

Posted July 6th, 2016 by .

Categories: Out-of-Home Industry.

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Micro-Moments
BY REBECCA DELLINGER It’s no secret people are interacting with their smartphones more and more every day. That’s great for advertisers, right? More phone time means more time to get impressions, doesn’t it? Not necessarily! Sometimes, a user’s phone interactions are very personal, such as [...]
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Back to school advertising tips and tricks

Posted June 28th, 2016 by .

Categories: Field Marketing, Mobile Billboards.

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college marketing
Hey retailers, it’s here…the back-to-school frenzy! There are a lot of parents getting their kids ready for school, from public school to private schools similar to these private schools in houston, texas, it’s an annual event that most parents are looking forward to, are you [...]
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Digital OOH goes beyond LCD screens; for us, it’s about integration

Posted May 3rd, 2016 by .

Categories: Mobile Billboards, Out-of-Home Industry.

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Digital Engagement
Over the last few years, we’ve been experiencing an evolution of the out-of-home advertising industry. The intersection between digital and OOH soon became known as Digital OOH, or DOOH. While everyone else in the industry was putting programmable LCD screens on their media, we took a [...]
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Hyper local targeting strategies achieve multiple advertising objectives

Posted February 2nd, 2016 by .

Categories: Field Marketing, Mobile Billboards, Out-of-Home Industry.

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local outdoor advertising
Even global marketing officers must think about the audiences in singular markets. Hyper-local targeting strategies achieve various goals across a global brand’s marketing plan. In-market advertising is a great way to personify your brand at a micro-level and can make consumers feel more [...]
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Out-of-home advertising amplifies reach, engages consumers

Posted August 24th, 2015 by .

Categories: Out-of-Home Industry.

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The out-of-home advertising industry has transformed itself. According to the USA Touchpoints/RealityMine study, “OOH and Today’s Mobile Consumer” which was released earlier this year, one of OOH’s greatest advantages is its ability to connect with consumers directly [...]
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