Retail Advertising: How out-of-home media (OOH) drives local retailer’s results

retail advertising
The evidence is conclusive. All retail advertising plans should leverage out-of-home media (OOH). We’ve got proof. Cold, hard facts. After analyzing 45 cases, Rick T. Wilson, Ph.D.’s recent study reported incremental store visits ranged from 50.2 – 127.4% for consumers exposed to [...]

Mobile advertising paired with out-of-home media achieves highly targeted results

What is OOH + Mobile Advertising? We’ve been spearheading the conversation of combining out-of-home media with mobile advertising for the past few years. Today, it’s a hot topic in the industry. And no wonder! An eMarketer report shows a steady incline in time spent per day on [...]

Pokemon Go: How to create fun, relevant out-of-home advertising

Posted July 25th, 2016 by .

Categories: Out-of-Home Industry.

Tags: , ,

Pokemon Go
You’ve gotta catch ’em all BY BRYCE STARNER In the past few weeks since the inception of the Pokemon Go app, our world has transformed into a mythical land that’s teeming with augmented reality creatures. Whether you’re using the bathroom, casually strolling through the park with [...]

Micro-Moments: The new way to reach consumers

Micro-Moments
BY REBECCA DELLINGER It’s no secret people are interacting with their smartphones more and more every day. That’s great for advertisers, right? More phone time means more time to get impressions, doesn’t it? Not necessarily! Sometimes, a user’s phone interactions are very personal, such as [...]

Hyper local targeting strategies achieve multiple advertising objectives

local outdoor advertising
Even global marketing officers must think about the audiences in singular markets. Hyper-local targeting strategies achieve various goals across a global brand’s marketing plan. In-market advertising is a great way to personify your brand at a micro-level and can make consumers feel more [...]

Mobile Advertising + Mobile Billboards = OOH Digital Engagements

Posted December 1st, 2015 by .

Categories: Mobile Billboards, Out-of-Home Industry.

Tags: , , ,

UPDATED: 1.29.16 “Mobile + OOH has the potential to revolutionize the medium and elevate the conversation brands are having with their consumers.” –Mikhail Damiani, Blue Bite In a recent industry newsletter (as quoted here), Mikhail Damiani of Blue Bite discussed the paradigm shift [...]

Out-of-home advertising amplifies reach, engages consumers

Posted August 24th, 2015 by .

Categories: Out-of-Home Industry.

Tags: , , , ,

The out-of-home advertising industry has transformed itself. According to the USA Touchpoints/RealityMine study, “OOH and Today’s Mobile Consumer” which was released earlier this year, one of OOH’s greatest advantages is its ability to connect with consumers directly [...]

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