Retail Advertising: How out-of-home media (OOH) drives local retailer’s results

retail advertising
The evidence is conclusive. All retail advertising plans should leverage out-of-home media (OOH). We’ve got proof. Cold, hard facts. After analyzing 45 cases, Rick T. Wilson, Ph.D.’s recent study reported incremental store visits ranged from 50.2 – 127.4% for consumers exposed to [...]

Retailer Marketing: Maximize your out-of-home budget to reap greatest return

Posted May 29th, 2019 by .

Categories: General Marketing, Mobile Billboards, Mobile Display Advertising.

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Our out-of-home media formats have proven effective to drive foot traffic to retailers, c-stores and grocery stores. For retailer marketing plans, you want to attract those nearby and drive them in-store. Out-of-home (OOH) media increases brand awareness and generates that foot traffic. [...]

Grocery retailers / supermarkets and marketing with out-of-home media (OOH)

grocery retailers
Are you a marketer charged with generating brand awareness and foot traffic to grocery retailers / supermarkets? Out-of-home media (OOH) is a viable solution for you. Whether you’re a discounter, a premiere grocer or a specialty store, you’re looking for ways to build your brand and [...]

Geoconquesting: How to steal market share from your competitors

Posted October 31st, 2018 by .

Categories: General Marketing, Mobile Billboards, Mobile Display Advertising.

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geoconquesting
Geoconquesting is the marketing practice of attracting a competitor’s customers through the use of location-based ads. Engaging customers where they shop, dine or attend specific events with both physical and digital media can be an effective way to sway someone. Whether the competitor is [...]

Holiday marketing campaigns drive foot traffic and sales

Last year, Ulta Beauty boosted foot traffic at four Philadelphia stores during a holiday marketing campaign. Dominating the areas around each store, a mobile billboard reached a wide number of local shoppers. Paired with a mobile display ad, the integrated campaign also delivered a mobile [...]

Under Armour promotes grand opening with mobile billboard, field marketing, athlete signing {Campaign Spotlight}

Posted July 11th, 2017 by .

Categories: Campaign Spotlights.

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The Under Armour Segway squad hit the streets of beautiful and sunny Round Rock, Texas, to get shoppers excited for the upcoming Under Armour factory house store grand opening event. In addition to the brand ambassadors, a mobile billboard provided brand awareness for the new store and its [...]

C-store marketing challenges solved with out-of-home advertising

c-store marketing
“So the size of the store keeps growing, and it’s going to grow because of beer and growing food service that’s going to require seating and other things. Convenience stores sell time. When people are in a hurry, they think of a convenience store, and they love us because they can pull up [...]

Ulta Beauty drives grand opening success with mobile billboards {Campaign Spotlight}

Posted November 1st, 2016 by .

Categories: Campaign Spotlights.

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Ulta mobile billboard
Our mobile billboards are supporting over 100 grand openings for Ulta Beauty this year. Ulta Beauty is currently experiencing explosive growth; with over 900 stores to date, their hope is to increase to 1,400 – 1,700 stores in the U.S. Last month, Ulta Beauty announced higher sales and [...]

Back to school advertising tips and tricks

college marketing
Hey retailers, it’s here…the back-to-school frenzy! There are a lot of parents getting their kids ready for school, from public school to private schools similar to these private schools in houston, texas, it’s an annual event that most parents are looking forward to, are you [...]

OOH + SMS = Success for Mariano’s grand opening campaign {Campaign Spotlight}

Posted March 22nd, 2016 by .

Categories: Campaign Spotlights, Field Marketing, Mobile Billboards.

Tags: ,

Mariano's SMS + OOH campaign
Who doesn’t like to save $10 on their grocery bill? When Mariano’s wanted to drive traffic to its New City location in Chicago, it teamed up with us to launch a unique out-of-home campaign that featured SMS advertising. In partnership with Blue Bite, our turnkey approach enabled [...]

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