People are getting out of their houses and still have the ability to consume OOH advertising; the ways in which they consume it and where they can consume it has pivoted. This is where brands can really take advantage of the power and flexibility of the various OOH media formats.

do it outdoors was recently names a 2020 OAAA Local Case Study Award Winner. The winning case study—written and submitted to the OAAA by Marketing Manager Bryant Hughes—involved a four-week shadowfencing campaign that was launched at the end of 2019 for Denver-based US Postal Service branch.