“What’s more memorable than a train of larger-than-life advertisements? HBO has my attention!” / Oliver Henderson, Consumer
Comic-Con advertising is a booming trend. To build excitement for the upcoming TV season and promote three of its most tantalizing shows, HBO created a dominating force around this nerd-inspired convention. With multiple mobile billboard units rolling around the San Diego Convention Center, HBO’s messaging was hard to miss and not easily forgotten.
15 mobile billboards dominated the event
130,000+ Comic-Con attendees
4 high-impact event days
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