“I’ve never seen a cell phone provider ever do something like this before. I like the fact that MetroPCS and Huawei care about what I think as a consumer, and I really hope the feedback I give you today on this survey helps make the company even better.” / Emilio Garcia, Consumer
The multi-market, 90-day Freedom Rings Tour was a large, integrated, experiential activation that included many fascinating elements, such as:
2,596 marketing surveys conducted
244% lift in sales from previous year
17,522 Huawei handsets sold during campaign dates
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