“I’m seeing Pepsi all over Nashville!” / – CMA Fest Attendee
Pepsi and its co-op partner, Dollar General, invaded Nashville during the popular CMA Fest with a dominating presence. By using multiple mobile billboards and targeting key concert locations, popular attractions and venues with high footfall traffic, this out-of-home campaign couldn’t be missed. Plus, the simple messaging and relevant content resonated with the specific audience visiting Nashville for the event.
2 weeks of executing a highly-targeted, strategic route
87,680 number of CMA Fest attendees
4 professional mobile billboard drivers
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