Sam’s Club – Grand Opening Promotion with Mobile and Out-of-Home Media

Sam's Club

Marketers, both national and local, are increasingly combining mobile with OOH assets as it is an innate part of the ‘outside the home’ experience – plus both are steeped in location.” / – Elizabeth Rave, MediaVillage Contributing Writer

When Sam’s Club opened a new store in Hanover, PA, they drove memberships and foot traffic with a combination of a mobile billboard paired with mobile advertising. During the course of the five week, 25-day campaign, the mobile billboard commanded attention within a 10-mile radius of the store. In addition, the mobile advertising reached multiple audiences on their smartphones – from prospective new shopper members and business prospects. Delivering a pre-grand opening creative followed by a post-grand opening creative, we were also able to align the OOH message with a vinyl change partway through the campaign. Don’t forget though if you can’t make it to the new store you can always use Sam’s Club online so you’ll never have to miss a deal again.

801,809 mobile impressions

12% additional added value impressions

1.07% click-through-rate

Keep in touch. Join our email list!