Supercuts – 30-Market MLB Opening Day Media Blitz


We can now drive that awareness to behavior, and reinforce it with mobile advertising. And that’s the real opportunity.” / – Stephen Freitas, CMO, OAAA

To activate their new Major League Baseball sponsorship, Supercuts used a combination of mobile billboards, brand ambassadors and mobile display advertising to generate excitement at Opening Day celebrations across 30 markets. In addition to geofencing, we beacon-retargeted those who were in close proximity to our mobile billboards. The beacon audience was the most engaged with a 153% greater CTR than the non-beacon audience. This combination of game day media allowed Supercuts to maximize their impressions and increase awareness among MLB fans.

2,332,848 mobile impressions

15,000 gift cards distributed

24,000 branded koozies distributed

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