Supercuts – MLB Season-Long Sponsorship Activation


OOH is growing at such a rate because it’s highly impactful, uncluttered and doesn’t suffer from the problems of other traditional mediums.” / – Steve Olenski, CMO Network, Forbes

Supercuts activated its new Major League Baseball sponsorship through a combination of mobile billboards, brand ambassadors and mobile display advertising. What started on Opening Day in 30 different markets continued throughout the baseball season. During the Mid-Season, Supercuts activated within close proximity to their stores and high traffic areas, as well. They celebrated their sponsorship activation through the World Series and wrapped up the campaign at the Victory Parade in Boston. The relevant creative and proximity to live action games helped affiliate Supercuts with America’s favorite pastime, and baseball fans took notice.

17,265,627 mobile impressions

0.53% overall click-through-rate

50,000+ premium items distributed

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