Ulta Beauty – Holiday Traffic Drivers

Ulta Beauty holiday advertising case study
Ulta Beauty

Working with do it outdoors media has been a remarkable experience. This continues to be a unique way to reach our local audiences.” / – Casey Foxen, Integrated Maketing Manager, Ulta Beauty

Since opening their first store in 1990, Ulta Beauty has grown to become the top national retailer and premier beauty destination for cosmetics, fragrance, skin care products, hair care products and salon services. We consistently work with Ulta Beauty on their grand opening activations. However, for this campaign, they wanted to boost foot traffic at four Philadelphia-area locations during the holiday shopping season. Starting on Black Friday and running for three weeks, a mobile billboard dominated the shopping areas in close proximity to the Ulta Beauty stores. In addition, we served display advertisements to a specific audience of beauty enthusiasts who were also nearby, resulting in a high click-through-rate. Together, the out-of-home and mobile media successfully engaged the right local audience for Ulta’s holiday advertising campaign.

507,538 mobile impressions

4,281 clicks

0.84% click-through-rate

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