“This is a really awesome thing you guys are doing! It brings excitement to the community.” / Jackie McCullough, Consumer
It took a little arm twisting – and even a small investment on our part – to convince Under Armour to give mobile billboards and field marketing teams a try for their grand opening advertising. But considering the sports clothing and accessory company employed our outdoor advertising solutions to promote ten new UA Factory Houses in the first four months since our blooming friendship began (with more campaigns on the way), our media formats must have spoken for themselves. With the new advertising strategy in place, the new outlet retail locations achieve higher consumer conversion ratios than their previous grand opening events.
For the Central Valley, New York, store located in the Woodbury Commons Premium Outlet Mall, we designed a winning combination that included:
Just one of several UA Factory House grand openings we’ve supported to date, this retail location benefited from the excitement and buzz our alternative out-of-home media formats created.
2,560 mystery gift cards distributed in Central Valley, NY
3 days of fun
12,600 estimated impressions of the field marketing team alone
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