Holiday marketing campaigns drive foot traffic and sales

Last year, Ulta Beauty boosted foot traffic at four Philadelphia stores during a holiday marketing campaign. Dominating the areas around each store, a mobile billboard reached a wide number of local shoppers. Paired with a mobile display ad, the integrated campaign also delivered a mobile [...]

Mobile billboards go high-tech for safety, risk management

Posted October 9th, 2018 by .

Categories: Mobile Billboards, News.

mobile billboard safety
Who says you can’t teach an old dog new tricks? After 20 years in business, we’ve continued to evolve and adopt new technologies into our fleet (the largest national fleet) of mobile billboards. Over our company’s history, we’ve made advancements. In the 1990s, we relied on paper maps for [...]

10 Political advertising tactics to increase candidate name recognition

Posted October 4th, 2018 by .

Categories: General Marketing.

Tags: ,

political advertising
It’s election season, and your top priority is growing candidate name recognition among voters. Political advertising stems from a candidate’s brand, platforms and policy plans. Once you craft the candidate’s story, here are the methods in which you can share it. 1. Take [...]

6 Tips for Advertising During Election Season (for the Non-Political Brand)

Posted October 2nd, 2018 by .

Categories: General Marketing.

Tags: ,

advertising during election season
Election season is upon us! If you’re buying non-political ads, you’re greatly affected by the campaigning taking place right now. TV, radio and digital inventory are in short supply, and ad costs are sky-rocketing. We have some tips to help your brand stand out with your [...]

Sports Marketing, Event Advertising and Out-of-Home: Bring Together Fans and Brands

sports marketing
We offer a formula for sports marketing, event advertising and out-of-home that connects brands to sporting fans. No sponsorship required! Sporting events offer your brand visibility and exposure. The average live spectator attendance of an….: NFL game is 68,800 (source) MLB game is over [...]

Mobile billboards drive cannabis advertising

Posted September 19th, 2018 by .

Categories: General Marketing, Mobile Billboards, Out-of-Home Industry.

Twenty years ago when we started this company, cannabis advertising wasn’t even a consideration. But as four more states include marijuana legalization on their ballots this November, cannabis is becoming increasingly mainstream. By the end of 2018, it’s possible that 32 states will [...]

Mobile billboards aren’t like other billboards or transit, and here’s why

Posted September 12th, 2018 by .

Categories: Mobile Billboards.

why use mobile billboards
Mobile billboards are more nontraditional than other out-of-home media formats. Perhaps that’s why we’re sometimes classified under a larger billboard category or listed with transit advertising. Other out-of-home media simply offer broad strokes in a market. Comparing us to them [...]

OOH v. DOOH: Why vinyls are still relevant

Posted September 5th, 2018 by .

Categories: Mobile Billboards.

ooh v. dooh
Digital out-of-home is sweeping our industry. It’s trendy, it’s flashy and it’s convenient. It’s also very expensive. Not only do vendors need to install screens, they need to maintain them. All of those added costs are passed along to the advertisers. When we think [...]

Tips for an effective mobile billboard design

Posted August 29th, 2018 by .

Categories: Mobile Billboards.

mobile billboard creative design tips
Out-of-home media offers a unique canvas for your creative. You can’t skip through or block outdoor ads, so it is a medium that offers you a physical way to grab attention. Breaking through the clutter in an outdoor environment may be challenging at first. But follow these tips for the [...]

Pros and cons of choosing a national partner for your out-of-home media buys

Posted August 22nd, 2018 by .

Categories: Mobile Billboards.

national out-of-home media partner
Out-of-home media buyers are charged with finding the best deal for their clients and managing tight budgets to get it all done. But not every mobile billboard provider is equal. Our difference has always been in our approach. We roll a bit differently than most vendors. (Ugh!) In fact, we [...]

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