digital + physical

Power your digital message directly along the path to purchase.

Out-of-home advertising offers a unique solution to reach people in the real world - and also on their mobile devices - with proximity-based relevance. American’s spend 70% of their time outside the home, and we take our smartphones with us everywhere we go! It makes sense to grab a consumer’s attention physically, then deliver content they can take with them on their own device. By planning out-of-home media strategies alongside digital marketing, there is a powerful amplification that produces greater results than just the sum of both channels. OAAA reports that when you combine the two, you achieve up to a 316% greater reach. The messaging has continuity, and increases frequency and relevance. This works brilliantly when combined with branded links that your audience can trust. It’s also important that you saturate the same strategic locations with physical and digital content to strongly impact your target audiences in those areas. Plus, we can serve the OOH audience display ads in real-time and also retarget them to reinforce the messaging across both channels.

When you integrate these two powerful media channels, you’re able to more effectively engage your target audiences. It’s a savvy approach leading marketers are adopting!

We are currently combining digital and physical media in several innovative ways:

  • Mobile display advertising

  • Digital call-to-action

  • Verified walk-ins and attribution

  • Brand lift and conversions

  • Social media integration

Paired with our true proximity targeting, you’ll reach more of your precise audience while offering highly rewarding content that makes sense in a consumer’s physical world. Our specialty may be outdoor advertising, but we’re omnichannel thinkers. OOH and digital go together. We’ll drive results that put traditional media results to shame.

Mobile Advertising

By planning your mobile advertising in conjunction with your out-of-home media, you're amplifying the results of your campaign. Click-through rates increase on average by 56% when a digital campaign includes outdoor advertising. Our latest innovative shadowfencing technology allows us to serve ads closest to the mobile billboard in real time by automatically adjusting the location parameters through GPS integration. In addition to shadowfencing exactly where the mobile billboard drives, we can geofence key points of interest as well as deliver personalized segment audiences. We will reach the right people in strategic places across both OOH and mobile channels. Integrated campaigns combining the power of OOH and mobile display lend themselves to more audience data and attribution metrics. Download our shadowfencing one-sheet for more information.

Digital Calls-to-Action

Encouraging user participation can increase levels of engagement. Use the larger-than-life creative on your mobile billboard to incentivize action on a smartphone. Calls-to-action could include an SMS shortcode to text-to-win, a QR code, an augmented reality experience, or a social code, as examples. Whether you have a mobile tag or want creative ideation, we can help you drive more opt-in engagement than ever! In fact, a recent Nielsen study showed that 66% of out-of-home viewers took some action on their phones after seeing an OOH ad.

Social Media Integration

Social media platforms like Instagram are bigger than ever - especially now that you take your apps everywhere you go. This means that it's vital to consider a physical engagement strategy for your social profiles. Our advertising campaigns are digitally anchored and socially fueled. Based on your specific marketing goals, we can integrate social media into your messaging or provide near-field communication (NFC), RFID, Wi-Fi or beacon technology solutions. Digital integration ensures consumers receive personalized content on their smartphones and casts a wider net reaching more people with a multi-channel media approach. Our innovative and intelligent partners in the tech industry continue to present emerging opportunities for our clients, and we are quick to adopt effective, integrative technologies that boost an ad's performance. Social media amplifies your campaign in a way that adds trackability to your advertising efforts, producing measurable results. From content creation to social encouragement, we'll collaborate with you and your other agencies to determine the best to build buzz around your campaign.

Cosmopolitan Units

Our Cosmopolitan Units, formerly known as Manhattan Units, are mobile billboards specially designed for campaigns which desire three sides of branded real estate, require urban maneuvering along busy downtown routes, drive in more remote areas where this style of advertising vehicle is most effective or include field marketing teams. The Cosmo uses the same state-of-the-art vinyl framing system as our standard mobile billboards. They can play double-duty as a utility vehicle on field marketing campaigns, providing ample storage for Segways, Jetpacks or samples during an event activation. While this advertising vehicle is a bit smaller than our standard mobile billboards, the shape allows you to utilize three sides of creative instead of two. While aptly named to represent its universal usage, these promotional mobile billboards can be used wherever your campaign drives them. The Cosmo will follow a strategic, customized route and adhere to the same high standards as all of our mobile billboard campaigns.