Streets to Sky: do it outdoors Takes Brands to New Heights with Drone-Vertising.
The out-of-home industry thrives on bold ideas. From towering static billboards to interactive activations, advertisers have always looked to command attention in public spaces. But now, do it outdoors is taking that ambition one step further—flying brands to new heights.
This November, the company becomes first to market with nightly, drone-vertising campaigns. Featured ad placement powered by drones during nightly shows in a residency-style model. This turnkey, scalable offering isn’t just a stunt, it’s a statement. The result? Always on aerial ads, boosted engagement numbers fueled by surprise, spectacle, and shareability.
Merging synchronized sky billboards with its coast-to-coast fleet of rolling billboards , do it outdoors is ushering in a new era of sky and street domination.
Owning the Sky and the Streets
Imagine your brand taking center stage during nightly drone content shows at major events—like a Las Vegas Golden Knights playoff run—where your drone-vertisment doesn’t just appear, it becomes part of the celebration. By day, mobile billboards lead fan parades down The Strip, by night, drones luminate the sky with visuals that embed your brand into the city’s shared moments. That’s not just advertising—it’s cultural participation in motion.
From Spectacle to Shareable
The brilliance of this approach lies in its dual impact. Drone shows create memories in the sky that generate conversation, photos, and videos, fueling digital engagement in real time. While mobile billboards deliver persistent, on-the-ground visibility leading up to, during and post-campaign.
“A campaign is no longer measured just by who sees it in the moment—it’s measured by how far the story travels,” notes Regis Maher, President at do it outdoors. “By combining aerial and ground activations, we’re ensuring that brands are the ones people are talking about, engaging with, and sharing.”
Why L.A, Vegas and Orlando?
All markets are defined by entertainment and immersion. Los Angeles thrives as the epicenter of pop culture, celebrity influence, and media, where audiences expect innovation and crave spectacle. Las Vegas has long been a global stage for showmanship and scale, while Orlando is a hub for families, travelers, and thrill-seekers. In all three markets, the sky is the limit with this innovative new media offering and creates an edge for brands in environments where competition for attention and ad space is fierce and limited, enabling brands the ability to dominate sky, and digital engagement.
The Future of OOH
do It Outdoors’ innovation signals where the OOH industry is headed: integrated campaigns that are as shareable as they are spectacular and memorable. By being the first to market with this exclusive offering, the company isn’t just keeping pace with industry evolution—it’s setting the pace. For major brands, the opportunity is clear: own the sky, the streets, and the conversation that follows.
